Mario Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Mario Backpack sales on Amazon US totaled 17,700 units in July 2026 (▲ 120.1% vs. the prior month), generating an estimated $547,937 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 57.0% of revenue, while a typical listing is priced at $30.47. The keyword itself pulled 38,407 Amazon queries over the same period (▲ 31.9% MoM).

Zooming out to the 12-month window ending July 2026, the mario backpack Top 50 moved 89,800 units and $2,368,639 in cumulative sales — an average of 7,483 units and $197,387 per month. Monthly throughput topped out at 20,500 units in August 2025 and dipped to 2,550 in February 2026, leaving the latest reading 13.7% lower than August 2025.

89.8KTotal units sold · Last 12 months
$2.4MTotal revenue · Last 12 months
38.4K▲ 31.9% MoM
Monthly search volume
$30.47Avg. price · July 2026

Mario Backpack Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales20.5K
Revenue$693.4K

2025/09

Sales5.3K
Revenue$134.2K

2025/10

Sales3.8K
Revenue$79.7K

2025/11

Sales4.8K
Revenue$84.3K

2025/12

Sales11.2K
Revenue$189.3K

2026/01

Sales3K
Revenue$70.5K

2026/02

Sales2.5K
Revenue$59.4K

2026/03

Sales4.2K
Revenue$94K

2026/04

Sales5.5K
Revenue$126.1K

2026/05

Sales3.4K
Revenue$80.4K

2026/06

Sales8K
Revenue$209.4K
17.7K

2026/07

Sales17.7K
Revenue$547.9K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

17.7K

▲ 120.1% MoM

Monthly Revenue 2026/07

$547.9K

▲ 159.0% MoM

Top 10 Market Share 2026/07

55.4%

See the Top 10 ASINs driving 55.4% of sales

Mario Backpack Market Share & Sales Concentration on Amazon US — July 2026

The most-sold mario backpack listing on Amazon US in July 2026 is ASIN B08W1H19WK (Brand: Pokémon), which sold 2,000 units at $33.99 apiece — equal to 11.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 9,800 units and $312,371 in July 2026 — 55.4% of unit volume and 57.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Mario Backpack' on Amazon

July 2026
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55.4% Volume Share 9.8K units sold
57.0% Revenue Share $312.4K estimated
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Top 5 Volume Share breakdown

B08W1H19WK 11.3%
B0BY97QB75 5.6%
B0CZQYD45K 5.6%
B0F2GM1R4B 5.6%
B0GLQQMNTV 5.6%
Others 66.1%
#1
Pokemon Backpack for Kids Teens Boys Girls, Pikachu Anime Backpacks, Bag for Daycare Sports Vacation Travel, School Gift (Multi AOP)

B08W1H19WK

Pokemon Backpack for Kids Teens Boys Girls, Pikachu Anime Backpacks, Bag for Daycare Sports Vacation Travel, School Gift (Multi AOP)

$33.99·★ 4.2·5.7K reviews
Monthly Sales

2K

▲ 150.0%

vs. prior month

Revenue

$60K

latest month

Monthly Trend

12-month trend

#2
Bioworld Unisex Minecraft Adventure Mode 5-Piece Backpack set (Little Kid/Big Kid), Green, One size

B0BY97QB75

Bioworld Unisex Minecraft Adventure Mode 5-Piece Backpack set (Little Kid/Big Kid), Green, One size

$34.99·★ 4.4·936 reviews
Monthly Sales

1K

▲ 100.0%

vs. prior month

Revenue

$34.6K

latest month

Monthly Trend

12-month trend

#3
THERMOS THERMOS FUNTAINER Water Bottle with Spout, 16oz, Mario | Kids Stainless Steel Insulated Water Bottle, Keeps Drinks Cold Longer for School & Play, BPA-Free

B0CZQYD45K

THERMOS THERMOS FUNTAINER Water Bottle with Spout, 16oz, Mario | Kids Stainless Steel Insulated Water Bottle, Keeps Drinks Cold Longer for School & Play, BPA-Free

$18.19·★ 4.6·11.4K reviews
Monthly Sales

1K

▲ 11.1%

vs. prior month

Revenue

$19.2K

latest month

Monthly Trend

12-month trend

#4
Simple Modern Disney Pixar Kids Backpack for School, Girls, Boys | 12L

B0F2GM1R4B

Simple Modern Disney Pixar Kids Backpack for School, Girls, Boys | 12L

$49.99·★ 4.7·5.9K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$50K

latest month

Monthly Trend

12-month trend

#5
Get Trend Disney Toy Story Boys 4 Pc Backpack Set with Buzz Lightyear Lunch Bag Water Bottle Pencil Case, Gifts for Boys (Multi Buzz)

B0GLQQMNTV

Get Trend Disney Toy Story Boys 4 Pc Backpack Set with Buzz Lightyear Lunch Bag Water Bottle Pencil Case, Gifts for Boys (Multi Buzz)

$41.38·★ 4.2·187 reviews
Monthly Sales

1K

▲ 900.0%

vs. prior month

Revenue

$36.8K

latest month

Monthly Trend

12-month trend

#6
AI ACCESSORY INNOVATIONS Sonic Backpack for Boys & Girls, Bookbag with Adjustable Shoulder Straps & Padded Back,16 Inch Schoolbag with 3D Features, Blue

B0CK8NTJZT

AI ACCESSORY INNOVATIONS Sonic Backpack for Boys & Girls, Bookbag with Adjustable Shoulder Straps & Padded Back,16 Inch Schoolbag with 3D Features, Blue

$42.99·★ 4.8·541 reviews
Monthly Sales

900

▲ 200.0%

vs. prior month

Revenue

$37.1K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Mario Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Pokémon is the best-performing mario backpack brand in July 2026, moving 2,000 units across 1 ASIN for 20.4% of Top 10 volume. THERMOS follows with 1,600 units (16.3%), ahead of AI ACCESSORY INNOVATIONS on 1,600 units (16.3%).

Volume is spread across 8 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.59 to $41.49, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

20.4%
16.3%
16.3%
46.9%
Pokémon
THERMOS
AI ACCESSORY INNOVATIONS
Other brands
1

Pokémon

1 ASIN in Top 10

20.4%

Units

2K

Revenue

$60K

Avg. price

$33.99

  • Pokemon Backpack for Kids Teens Boys Girls, Pikachu Anime Backpacks, Bag for Daycare Sports Vacation Travel, School Gift (Multi AOP)

    B08W1H19WK

    $33.99·★4.2·5.7K revs

    Pokemon Backpack for Kids Teens Boys Girls, Pikachu Anime Backpacks, Bag for Daycare Sports Vacation Travel, School Gift (Multi AOP)

    Units sold2K
2

THERMOS

2 ASINs in Top 10

16.3%

Units

1.6K

Revenue

$27.7K

Avg. price

$16.59

  • THERMOS THERMOS FUNTAINER Water Bottle with Spout, 16oz, Mario | Kids Stainless Steel Insulated Water Bottle, Keeps Drinks Cold Longer for School & Play, BPA-Free

    B0CZQYD45K

    $18.19·★4.6·11.4K revs

    THERMOS THERMOS FUNTAINER Water Bottle with Spout, 16oz, Mario | Kids Stainless Steel Insulated Water Bottle, Keeps Drinks Cold Longer for School & Play, BPA-Free

    Units sold1K
  • THERMOS THERMOS FUNTAINER 16 Ounce Plastic Hydration Bottle with Spout, Mario

    B0F2BF38NT

    $14.99·★4.6·4.1K revs

    THERMOS THERMOS FUNTAINER 16 Ounce Plastic Hydration Bottle with Spout, Mario

    Units sold600
3

AI ACCESSORY INNOVATIONS

2 ASINs in Top 10

16.3%

Units

1.6K

Revenue

$67.2K

Avg. price

$41.49

  • AI ACCESSORY INNOVATIONS Sonic Backpack for Boys & Girls, Bookbag with Adjustable Shoulder Straps & Padded Back,16 Inch Schoolbag with 3D Features, Blue

    B0CK8NTJZT

    $42.99·★4.8·541 revs

    AI ACCESSORY INNOVATIONS Sonic Backpack for Boys & Girls, Bookbag with Adjustable Shoulder Straps & Padded Back,16 Inch Schoolbag with 3D Features, Blue

    Units sold900
  • AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack for Boys & Girls, 16 Inch Gaming Bookbag with Molded Toad Dangle, Blue, Featuring Mario, Luigi, Yoshi & Toad

    B0GKC5KZB9

    $39.99·★4.6·848 revs

    AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack for Boys & Girls, 16 Inch Gaming Bookbag with Molded Toad Dangle, Blue, Featuring Mario, Luigi, Yoshi & Toad

    Units sold700

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