Mario Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mario Backpack sales on Amazon US totaled 17,700 units in July 2026 (▲ 120.1% vs. the prior month), generating an estimated $547,937 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 57.0% of revenue, while a typical listing is priced at $30.47. The keyword itself pulled 38,407 Amazon queries over the same period (▲ 31.9% MoM).
Zooming out to the 12-month window ending July 2026, the mario backpack Top 50 moved 89,800 units and $2,368,639 in cumulative sales — an average of 7,483 units and $197,387 per month. Monthly throughput topped out at 20,500 units in August 2025 and dipped to 2,550 in February 2026, leaving the latest reading 13.7% lower than August 2025.
Mario Backpack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.7K
▲ 120.1% MoM
Monthly Revenue 2026/07
$547.9K
▲ 159.0% MoM
Top 10 Market Share 2026/07
55.4%
Mario Backpack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mario backpack listing on Amazon US in July 2026 is ASIN B08W1H19WK (Brand: Pokémon), which sold 2,000 units at $33.99 apiece — equal to 11.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,800 units and $312,371 in July 2026 — 55.4% of unit volume and 57.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mario Backpack' on Amazon
July 2026









Is 55.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B08W1H19WK
Pokemon Backpack for Kids Teens Boys Girls, Pikachu Anime Backpacks, Bag for Daycare Sports Vacation Travel, School Gift (Multi AOP)
2K
▲ 150.0%vs. prior month
$60K
latest month
12-month trend

B0BY97QB75
Bioworld Unisex Minecraft Adventure Mode 5-Piece Backpack set (Little Kid/Big Kid), Green, One size
1K
▲ 100.0%vs. prior month
$34.6K
latest month
12-month trend

B0CZQYD45K
THERMOS THERMOS FUNTAINER Water Bottle with Spout, 16oz, Mario | Kids Stainless Steel Insulated Water Bottle, Keeps Drinks Cold Longer for School & Play, BPA-Free
1K
▲ 11.1%vs. prior month
$19.2K
latest month
12-month trend

B0F2GM1R4B
Simple Modern Disney Pixar Kids Backpack for School, Girls, Boys | 12L
1K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend

B0GLQQMNTV
Get Trend Disney Toy Story Boys 4 Pc Backpack Set with Buzz Lightyear Lunch Bag Water Bottle Pencil Case, Gifts for Boys (Multi Buzz)
1K
▲ 900.0%vs. prior month
$36.8K
latest month
12-month trend

B0CK8NTJZT
AI ACCESSORY INNOVATIONS Sonic Backpack for Boys & Girls, Bookbag with Adjustable Shoulder Straps & Padded Back,16 Inch Schoolbag with 3D Features, Blue
900
▲ 200.0%vs. prior month
$37.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mario Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pokémon is the best-performing mario backpack brand in July 2026, moving 2,000 units across 1 ASIN for 20.4% of Top 10 volume. THERMOS follows with 1,600 units (16.3%), ahead of AI ACCESSORY INNOVATIONS on 1,600 units (16.3%).
Volume is spread across 8 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.59 to $41.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pokémon
1 ASIN in Top 10
20.4%
Units
2K
Revenue
$60K
Avg. price
$33.99

B08W1H19WK
$33.99·★4.2·5.7K revsPokemon Backpack for Kids Teens Boys Girls, Pikachu Anime Backpacks, Bag for Daycare Sports Vacation Travel, School Gift (Multi AOP)
Units sold2K
THERMOS
2 ASINs in Top 10
16.3%
Units
1.6K
Revenue
$27.7K
Avg. price
$16.59

B0CZQYD45K
$18.19·★4.6·11.4K revsTHERMOS THERMOS FUNTAINER Water Bottle with Spout, 16oz, Mario | Kids Stainless Steel Insulated Water Bottle, Keeps Drinks Cold Longer for School & Play, BPA-Free
Units sold1K
B0F2BF38NT
$14.99·★4.6·4.1K revsTHERMOS THERMOS FUNTAINER 16 Ounce Plastic Hydration Bottle with Spout, Mario
Units sold600
AI ACCESSORY INNOVATIONS
2 ASINs in Top 10
16.3%
Units
1.6K
Revenue
$67.2K
Avg. price
$41.49

B0CK8NTJZT
$42.99·★4.8·541 revsAI ACCESSORY INNOVATIONS Sonic Backpack for Boys & Girls, Bookbag with Adjustable Shoulder Straps & Padded Back,16 Inch Schoolbag with 3D Features, Blue
Units sold900
B0GKC5KZB9
$39.99·★4.6·848 revsAI ACCESSORY INNOVATIONS Super Mario Brothers Backpack for Boys & Girls, 16 Inch Gaming Bookbag with Molded Toad Dangle, Blue, Featuring Mario, Luigi, Yoshi & Toad
Units sold700
Trending Mario Backpack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GLQQMNTV booked 1K units at $41.38, with ▲ 900.0% MoM change. On the growth side, B0GCLV1L3Q leads positive momentum with ▲ 900.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0GLQQMNTV
Get Trend Disney Toy Story Boys 4 Pc Backpack Set with Buzz Lightyear Lunch Bag Water Bottle Pencil Case, Gifts for Boys (Multi Buzz)
Price
$41.38
Rating
4.2
Reviews
187
Latest month sales

B0GKC5KZB9
AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack for Boys & Girls, 16 Inch Gaming Bookbag with Molded Toad Dangle, Blue, Featuring Mario, Luigi, Yoshi & Toad
Price
$39.99
Rating
4.6
Reviews
848
Latest month sales

B0GCLV1L3Q
TILYTADLY 2‑IN‑1 School Backpack for Boys - Gamer Backpack for Boys with Waist Bag, 18″ Large Capacity Students Bag for Kids Children Teens Elementary Middle School
Unlock to view ASIN details and product titles
Price
$28.99
Rating
4.2
Reviews
63
Latest month sales
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