Mall Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mall sales on Amazon US totaled 44,150 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $432,214 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 96.7% of unit volume and 95.9% of revenue, while a typical listing is priced at $15.54. The keyword itself pulled 14,681 Amazon queries over the same period (▼ 14.1% MoM).
Zooming out to the 12-month window ending July 2026, the mall Top 50 moved 713,900 units and $7,585,431 in cumulative sales — an average of 59,492 units and $632,119 per month. Monthly throughput topped out at 112,700 units in December 2025 and dipped to 27,100 in May 2026, leaving the latest reading 12.9% lower than August 2025.
Mall Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
44.1K
▲ 1.4% MoM
Monthly Revenue 2026/07
$432.2K
▼ 7.5% MoM
Top 10 Market Share 2026/07
96.7%
Mall Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mall listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 45.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 42,700 units and $414,484 in July 2026 — 96.7% of unit volume and 95.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mall' on Amazon
July 2026
Is 96.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0DQ1TNY59
Makeup Sponge Set BS-MALL Triangle Puff 14PCS Non-Latex Beauty Blender Sponges with Travel Case, Soft Makeup Puff for Foundation, Concealer, Cream & Powder, Face & Eye Blending for Sensitive Skin
8K
▲ 33.3%vs. prior month
$47.9K
latest month
12-month trend
B0BDCVFP18
BS-MALL Makeup Brushes Premium Synthetic Foundation Powder Concealers Eye Shadows 14 Pcs Purple for Makeup Beginner or Professional with Travel Case
4K
▼ 20.0%vs. prior month
$34.7K
latest month
12-month trend
B08ZYKFNLK
Makeup Sponge Set BS-MALL with Storage Case 7 Pcs for Liquid, Cream, and Powder,SAVE Foundation with 1 Mini Makeup Sponge For Travel Daily Use (A-Pink）
3K
▼ 25.0%vs. prior month
$17.4K
latest month
12-month trend
B0BQDHTCCR
BS-MALL Makeup Brushes Foundation Powder Concealers Eye Shadows Makeup Set with LED light Mirror 14 Pcs Mini Makeup Brushes (APINK)
3K
▲ 200.0%vs. prior month
$48K
latest month
12-month trend
B0173H85KO
BS-MALL Makeup Brush Set 11 Pcs Makeup Sponge, Professional Bamboo Makeup Brushes for Foundation, Powder, Blush, Concealer, Eyeshadow & Blending, Ideal for Travel, Beginners & Makeup Artists
2K
▲ 0.0%vs. prior month
$16.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mall Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
BS-MALL is the best-performing mall brand in July 2026, moving 42,400 units across 9 ASINs for 99.3% of Top 10 volume. FLBEPN follows with 300 units (0.7%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.86 to $38.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BS-MALL
9 ASINs in Top 10
99.3%
Units
42.4K
Revenue
$403.8K
Avg. price
$11.86
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20KB0DQ1TNY59
$5.67·★4.7·3.3K revsMakeup Sponge Set BS-MALL Triangle Puff 14PCS Non-Latex Beauty Blender Sponges with Travel Case, Soft Makeup Puff for Foundation, Concealer, Cream & Powder, Face & Eye Blending for Sensitive Skin
Units sold8KB0BDCVFP18
$8.99·★4.6·128.3K revsBS-MALL Makeup Brushes Premium Synthetic Foundation Powder Concealers Eye Shadows 14 Pcs Purple for Makeup Beginner or Professional with Travel Case
Units sold4KB08ZYKFNLK
$5.12·★4.6·14.7K revsMakeup Sponge Set BS-MALL with Storage Case 7 Pcs for Liquid, Cream, and Powder,SAVE Foundation with 1 Mini Makeup Sponge For Travel Daily Use (A-Pink）
Units sold3KB0BQDHTCCR
$14.43·★4.4·3.5K revsBS-MALL Makeup Brushes Foundation Powder Concealers Eye Shadows Makeup Set with LED light Mirror 14 Pcs Mini Makeup Brushes (APINK)
Units sold3KB0173H85KO
$8.54·★4.6·20.8K revsBS-MALL Makeup Brush Set 11 Pcs Makeup Sponge, Professional Bamboo Makeup Brushes for Foundation, Powder, Blush, Concealer, Eyeshadow & Blending, Ideal for Travel, Beginners & Makeup Artists
Units sold2KB0FBFV8DNK
$12.99·★4.5·4K revsBS-MALL 14 Pcs Makeup Brushes Set with 1 Pcs Makeup Sponge – Essential Foundation Powder Concealers, Eye Shadows, Blush Makeup Brushes with Travel Makeup Case (Purple)
Units sold1KB0FG322PMP
$22.99·★4.5·8K revsProfessional Makeup Brush Set BS-MALL with Travel Case, 20PCS Synthetic Makeup Brushes for Foundation, Conce aler, Blush, Powder & Eyeshadow, Labeled Face Eye Brushes for Beginners, Makeup Artists
Units sold1KB09Q5KMWSH
$17.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case (C-Black）
Units sold400
FLBEPN
1 ASIN in Top 10
0.7%
Units
300
Revenue
$10.7K
Avg. price
$38.94
B0FCD46N91
$38.94·★4.2·77 revs2 Pack Sign Holder Stand 8.5x11 Inch, Adjustable Sign Stand, Floor Standing Sign Holder, Snap-Open Frame Display, 360° Rotation Outdoor Indoor Poster or chalk board Display for advertising,Malls,Black
Units sold300
Trending Mall Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FBFV8DNK booked 1K units at $12.99, with ▲ 900.0% MoM change. On the growth side, B0BQDHTCCR leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FBFV8DNK
BS-MALL 14 Pcs Makeup Brushes Set with 1 Pcs Makeup Sponge – Essential Foundation Powder Concealers, Eye Shadows, Blush Makeup Brushes with Travel Makeup Case (Purple)
Price
$12.99
Rating
4.5
Reviews
4K
Latest month sales
B0FCD46N91
2 Pack Sign Holder Stand 8.5x11 Inch, Adjustable Sign Stand, Floor Standing Sign Holder, Snap-Open Frame Display, 360° Rotation Outdoor Indoor Poster or chalk board Display for advertising,Malls,Black
Price
$38.94
Rating
4.2
Reviews
77
Latest month sales
B0BQDHTCCR
BS-MALL Makeup Brushes Foundation Powder Concealers Eye Shadows Makeup Set with LED light Mirror 14 Pcs Mini Makeup Brushes (APINK)
Unlock to view ASIN details and product titles
Price
$14.43
Rating
4.4
Reviews
3.5K
Latest month sales
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