Makeup Headband Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Makeup Headband sales on Amazon US totaled 213,500 units in July 2026 (▲ 1.7% vs. the prior month), generating an estimated $2,760,555 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.2% of unit volume and 86.2% of revenue, while a typical listing is priced at $8.39. The keyword itself pulled 28,149 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the makeup headband Top 50 moved 2,585,500 units and $32,419,168 in cumulative sales — an average of 215,458 units and $2,701,597 per month. Monthly throughput topped out at 295,600 units in December 2025 and dipped to 144,700 in May 2026, leaving the latest reading 15.8% higher than August 2025.
Makeup Headband Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
213.5K
▲ 1.7% MoM
Monthly Revenue 2026/07
$2.8M
▲ 2.4% MoM
Top 10 Market Share 2026/07
78.2%
Makeup Headband Market Share & Sales Concentration on Amazon US — July 2026
The most-sold makeup headband listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 46.8% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 167,000 units and $2,379,600 in July 2026 — 78.2% of unit volume and 86.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Makeup Headband' on Amazon
July 2026
Is 78.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BNSF38C9
Kitsch Zig Zag Headbands for Women - Black and Tortoise, 2 pcs | Fashion Accessories for Slicked Back Styles | Comfortable Wavy Headbands | Comb Headband with Teeth
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B0D2D1YLHL
VANRUID Headbands for Women 8PCS, Summer-Exclusive Elastic Non Slip Hair Head Bands
10K
▲ 0.0%vs. prior month
$67.6K
latest month
12-month trend
B0F12HQNR8
HSEM Headbands for Women - 6 Pack Wide Elastic Hair Bands | Stretchy Sweatbands Hair Bands | Soft Sports Thin Head Bands | Non-Slip Accessories Bands for Fashion, Washing Face, Workouts, Yoga, Daily Use
8K
▲ 14.3%vs. prior month
$78.9K
latest month
12-month trend
B0FS1CKFLN
2026 Zigzag Headbands for Women, 2-Pack U-Shaped Hair Comb Headbands, Non-Slip Slick-Back Hair Accessories, Black & Tortoise Recycled Plastic, Teeth Hairband for Everyday Styling & Workout
8K
▼ 11.1%vs. prior month
$71.9K
latest month
12-month trend
B08H1PYZDT
Headband with Clips,2Pcs Braided Bang Headband with Teeth for Women | ABS Resin Hollow Woven Headband,Toothed Headband Braid Tool,8 built-in hairpins,For fits straight & curly hair(Black Brown)
6K
▲ 200.0%vs. prior month
$35.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Makeup Headband Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing makeup headband brand in July 2026, moving 100,000 units across 1 ASIN for 59.9% of Top 10 volume. Kitsch follows with 20,000 units (12.0%), ahead of HSEM on 12,000 units (7.2%).
With 9 brands splitting the Top 10 and 79.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
59.9%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Kitsch
1 ASIN in Top 10
12.0%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0BNSF38C9
$9.99·★3.8·7.2K revsKitsch Zig Zag Headbands for Women - Black and Tortoise, 2 pcs | Fashion Accessories for Slicked Back Styles | Comfortable Wavy Headbands | Comb Headband with Teeth
Units sold20K
HSEM
2 ASINs in Top 10
7.2%
Units
12K
Revenue
$132.3K
Avg. price
$11.99
B0F12HQNR8
$9.99·★4.3·1.8K revsHSEM Headbands for Women - 6 Pack Wide Elastic Hair Bands | Stretchy Sweatbands Hair Bands | Soft Sports Thin Head Bands | Non-Slip Accessories Bands for Fashion, Washing Face, Workouts, Yoga, Daily Use
Units sold8KB0FGZQGRCY
$13.99·★4.3·876 revsHSEM Headbands for Women, Wide Elastic Head Bands, Non-Slip Thick Hair Bands, Sports Stretchy Sweat Bands, Large Knotted Soft Headband for Washing Face, Makeup, Workout, Spa, Running, Fashion, 6-Pack
Units sold4K
Trending Makeup Headband Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08H1PYZDT booked 6K units at $5.99, with ▲ 200.0% MoM change. On the growth side, B0C71BXST3 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08H1PYZDT
Headband with Clips,2Pcs Braided Bang Headband with Teeth for Women | ABS Resin Hollow Woven Headband,Toothed Headband Braid Tool,8 built-in hairpins,For fits straight & curly hair(Black Brown)
Price
$5.99
Rating
3.9
Reviews
3.7K
Latest month sales
B0GQH7TT5V
Acozycoo Headbands for Women,Wide Workout Non Slip Sweat Wicking Hair Band | 6 Pack Soft Stretchy Hair Accessories,Elastic Sweatband for Yoga,Running,Sports,Washing Face,Keep in Place During Activity
Price
$9.49
Rating
4.3
Reviews
181
Latest month sales
B0C71BXST3
HAUHC Extra Wide Headbands for Women, 7'' Large Cotton Like Turban Knotted Bandana Head Bands for Women Non Slip, Boho Headbands for Women's hair bands for women's hair 6 Pack
Unlock to view ASIN details and product titles
Price
$6.61
Rating
4.4
Reviews
1.4K
Latest month sales
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