Magnesium Complete Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Magnesium Complete sales on Amazon US totaled 772,000 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $18,691,160 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 56.8% of revenue, while a typical listing is priced at $25.19. The keyword itself pulled 12,808 Amazon queries over the same period (▼ 24.2% MoM).
Zooming out to the 12-month window ending July 2026, the magnesium complete Top 50 moved 9,037,900 units and $209,842,012 in cumulative sales — an average of 753,158 units and $17,486,834 per month. Monthly throughput topped out at 890,000 units in June 2026 and dipped to 506,100 in May 2026, leaving the latest reading 1.1% lower than August 2025.
Magnesium Complete Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
772K
▼ 13.3% MoM
Monthly Revenue 2026/07
$18.7M
▼ 12.0% MoM
Top 10 Market Share 2026/07
57.0%
Magnesium Complete Market Share & Sales Concentration on Amazon US — July 2026
The most-sold magnesium complete listing on Amazon US in July 2026 is ASIN B07P5K7DQP (Brand: Pure Encapsulations), which sold 100,000 units at $27.00 apiece — equal to 13.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $10,621,400 in July 2026 — 57.0% of unit volume and 56.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Magnesium Complete' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P5K7DQP
Pure Encapsulations Magnesium (Glycinate), 90 Capsules | Supplement to Support Stress Relief, Sleep, Heart Health, Nerves, Muscles, and Metabolism*, with Magnesium Glycinate
100K
▲ 0.0%vs. prior month
$2.7M
latest month
12-month trend
B0B6CTYD6S
Magnesium Glycinate 400mg for Sleep, Relaxation, and Recovery, 180 Capsules | Highly Bioavailable Bisglycinate, Magnesium Supplement with 60mg Elemental Magnesium, Gentle on Stomach, Third-Party Tested
70K
▼ 30.0%vs. prior month
$1.2M
latest month
12-month trend
B00H5PJ0HW
Nature's Bounty Magnesium 500 mg Tablets (Pack of 1) | High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count
50K
▼ 16.7%vs. prior month
$373.5K
latest month
12-month trend
B07TNJRN9N
BioEmblem Magnesium Glycinate Complex, 300mg Per Serving, 90 Capsules | Triple Magnesium Citrate & Malate - NSF & Labdoor Certified - Muscle & Nerve Function - Vegan, Non-GMO Chelated Formula
50K
▲ 0.0%vs. prior month
$1.3M
latest month
12-month trend
B08WPLW4VN
BIOptimizers Magnesium Breakthrough Supplement with 500mg - 7 Forms of Magnesium: Glycinate, Malate, Citrate, and More - Natural Support for Sleep and Cognitive Function -60 Capsules- Calming Vitamins
40K
▼ 33.3%vs. prior month
$1.5M
latest month
12-month trend
B0CRY2SVPV
Toplux Magnesium Complex Supplement 8 Elemental - Magnesium Glycinate, Citrate, Malate, Taurate, Chelated for Easy Absorption for Bones, Muscle, Recovery, Energy, Vegan Non-GMO 90 Capsules
40K
▼ 20.0%vs. prior month
$1.1M
latest month
12-month trend
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Best Magnesium Complete Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Encapsulations is the best-performing magnesium complete brand in July 2026, moving 100,000 units across 1 ASIN for 22.7% of Top 10 volume. Double Wood Supplements follows with 100,000 units (22.7%), ahead of BIOptimizers on 60,000 units (13.6%).
Volume is spread across 8 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $23.47 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Encapsulations
1 ASIN in Top 10
22.7%
Units
100K
Revenue
$2.7M
Avg. price
$27.00
B07P5K7DQP
$27.00·★4.7·50.8K revsPure Encapsulations Magnesium (Glycinate), 90 Capsules | Supplement to Support Stress Relief, Sleep, Heart Health, Nerves, Muscles, and Metabolism*, with Magnesium Glycinate
Units sold100K
Double Wood Supplements
2 ASINs in Top 10
22.7%
Units
100K
Revenue
$2.1M
Avg. price
$23.47
B0B6CTYD6S
$16.99·★4.7·24.7K revsMagnesium Glycinate 400mg for Sleep, Relaxation, and Recovery, 180 Capsules | Highly Bioavailable Bisglycinate, Magnesium Supplement with 60mg Elemental Magnesium, Gentle on Stomach, Third-Party Tested
Units sold70KB01M4GM9R1
$29.95·★4.6·19.4K revsMagnesium L-Threonate 2,000mg Per Serving Magtein, Sleep Support, 120 Caps | Sleep + Memory Support, 30-Day Supply, MIT Patented Magtein Form, Third-Party Tested
Units sold30K
BIOptimizers
2 ASINs in Top 10
13.6%
Units
60K
Revenue
$2M
Avg. price
$26.98
B08WPLW4VN
$31.96·★4.6·19K revsBIOptimizers Magnesium Breakthrough Supplement with 500mg - 7 Forms of Magnesium: Glycinate, Malate, Citrate, and More - Natural Support for Sleep and Cognitive Function -60 Capsules- Calming Vitamins
Units sold40KB09R2DCRMY
$21.99·★4.6·19K revsBIOptimizers Magnesium Breakthrough Supplement with 500mg - 7 Forms of Magnesium: Glycinate, Malate, Citrate, and More - Natural Support for Sleep and Cognitive Function -30 Capsules- Calming Vitamins
Units sold20K
Trending Magnesium Complete Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CTJ5K5GQ booked 20K units at $31.99, with ▲ 0.0% MoM change. On the growth side, B0D92XKTCY leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0FWJ7TP6X close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CTJ5K5GQ
Organics Ocean Pure Magnesium Glycinate with Zinc - Maximum Strength Chelated Magnesium Supplement for Women and Men for Muscle Cramps and Sleep Support - 90 Capsule
Price
$31.99
Rating
4.6
Reviews
7.6K
Latest month sales
B0D92XKTCY
Spectrum 5 Magnesium | 5-in-1 Complex | 72 Trace Minerals for Enhanced Absorption | Irish Sea Sourced | 500mg per Serving | Third Party Tested, GMP Certified
Price
$24.95
Rating
4.6
Reviews
1.8K
Latest month sales
B0FWJ7TP6X
Micro Ingredients Magnesium Complex for Women, 240 Veggie Capsules | 20-in-1 with Glycinate, Citrate & More + D3, K2, Methylated B Complex, Biotin, Inositol & Ashwagandha. Filler Free, Non-GMO.
Unlock to view ASIN details and product titles
Price
$26.95
Rating
4.7
Reviews
388
Latest month sales
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