Magic Keyboard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Magic Keyboard sales on Amazon US totaled 38,500 units in July 2026 (▼ 11.6% vs. the prior month), generating an estimated $4,611,853 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.1% of unit volume and 62.3% of revenue, while a typical listing is priced at $142.07. The keyword itself pulled 34,944 Amazon queries over the same period (▲ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the magic keyboard Top 50 moved 453,250 units and $52,746,284 in cumulative sales — an average of 37,771 units and $4,395,524 per month. Monthly throughput topped out at 47,350 units in November 2025 and dipped to 20,900 in May 2026, leaving the latest reading 2.0% higher than August 2025.
Magic Keyboard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
38.5K
▼ 11.6% MoM
Monthly Revenue 2026/07
$4.6M
▼ 8.6% MoM
Top 10 Market Share 2026/07
70.1%
Magic Keyboard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold magic keyboard listing on Amazon US in July 2026 is ASIN B0CMWPDGZH (Brand: Harvopu), which sold 8,000 units at $25.98 apiece — equal to 20.8% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $2,873,970 in July 2026 — 70.1% of unit volume and 62.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Magic Keyboard' on Amazon
July 2026
Is 70.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CMWPDGZH
Harvopu for iPad A16 11th/10th Generation Case with Keyboard, Folio Cover | Multi-Touch Trackpad, 7 Colors Backlit, Detachable Keyboard for iPad A16 11 inch/10th Gen with Pencil Holder, Navy Blue
8K
▼ 20.0%vs. prior month
$207.8K
latest month
12-month trend
B0DL6LV7Q6
Apple Magic Keyboard - US English , Bluetooth
5K
▲ 0.0%vs. prior month
$408.6K
latest month
12-month trend
B0DWTT6Z7H
Apple Magic Keyboard with Numeric Keypad - White | Wireless, Bluetooth, Rechargeable. Works with Mac, iPad, or iPhone; US English
3K
▲ 0.0%vs. prior month
$357K
latest month
12-month trend
B00GD1BGYO
OMOTON Ultra-Slim Bluetooth Keyboard for iPad,iPad Pro/Air/Mini,iPhone | Stable Wireless iOS Keyboard with 12 Multimedia Keys, Portable Size for Office, Business, Travel, School,White
2K
▲ 0.0%vs. prior month
$33.7K
latest month
12-month trend
B0D3J63BWD
Apple iPad Magic Keyboard Case for iPad Pro 13-inch (M4 and M5), Great Typing Experience, Built-in Trackpad, Function Row, US English - Black
2K
▲ 0.0%vs. prior month
$668K
latest month
12-month trend
B0DL6L189W
Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - Black Keys
2K
▲ 0.0%vs. prior month
$376K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Magic Keyboard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing magic keyboard brand in July 2026, moving 16,000 units across 7 ASINs for 59.3% of Top 10 volume. Harvopu follows with 8,000 units (29.6%), ahead of OMOTON on 2,000 units (7.4%).
With 4 brands splitting the Top 10 and 96.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $176.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
7 ASINs in Top 10
59.3%
Units
16K
Revenue
$2.5M
Avg. price
$176.63
B0DL6LV7Q6
$86.00·★4.6·740 revsApple Magic Keyboard - US English , Bluetooth
Units sold5KB0DWTT6Z7H
$119.00·★4.6·586 revsApple Magic Keyboard with Numeric Keypad - White | Wireless, Bluetooth, Rechargeable. Works with Mac, iPad, or iPhone; US English
Units sold3KB0D3J63BWD
$332.00·★4.3·1.6K revsApple iPad Magic Keyboard Case for iPad Pro 13-inch (M4 and M5), Great Typing Experience, Built-in Trackpad, Function Row, US English - Black
Units sold2KB0DL6L189W
$182.99·★4.6·783 revsMagic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - Black Keys
Units sold2KB0DL731QNW
$175.00·★4.6·783 revsApple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys, Bluetooth, Bluetooth
Units sold2KB0BJLFH8RC
$199.00·★4.4·1.3K revsApple Magic Keyboard Folio: iPad Keyboard and case for iPad (A16 and 10th Generation), Detachable Two-Piece Design that attaches magnetically, Built-in trackpad, US English – White
Units sold1KB0DL6KW75T
$142.43·★4.6·459 revsApple Magic Keyboard with Touch ID for Mac Models with Apple Silicon - US English , Bluetooth
Units sold1K
Harvopu
1 ASIN in Top 10
29.6%
Units
8K
Revenue
$207.8K
Avg. price
$25.98
B0CMWPDGZH
$25.98·★4.3·6.6K revsHarvopu for iPad A16 11th/10th Generation Case with Keyboard, Folio Cover | Multi-Touch Trackpad, 7 Colors Backlit, Detachable Keyboard for iPad A16 11 inch/10th Gen with Pencil Holder, Navy Blue
Units sold8K
OMOTON
1 ASIN in Top 10
7.4%
Units
2K
Revenue
$33.7K
Avg. price
$16.99
B00GD1BGYO
$16.99·★4.5·27.1K revsOMOTON Ultra-Slim Bluetooth Keyboard for iPad,iPad Pro/Air/Mini,iPhone | Stable Wireless iOS Keyboard with 12 Multimedia Keys, Portable Size for Office, Business, Travel, School,White
Units sold2K
Trending Magic Keyboard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DL6KW75T booked 1K units at $142.43, with ▲ 0.0% MoM change. On the growth side, B0DL731QNW leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0931V9M9D close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL6KW75T
Apple Magic Keyboard with Touch ID for Mac Models with Apple Silicon - US English , Bluetooth
Price
$142.43
Rating
4.6
Reviews
459
Latest month sales
B0DL731QNW
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys, Bluetooth, Bluetooth
Price
$175.00
Rating
4.6
Reviews
783
Latest month sales
B0931V9M9D
Apple Magic Keyboard: iPad Keyboard case for iPad Pro 11-inch (1st, 2nd, 3rd, 4th gen) and iPad Air (4th, 5th gen, and M2), Great Typing Experience, Built-in trackpad, US English - White
Unlock to view ASIN details and product titles
Price
$229.95
Rating
4.7
Reviews
12.2K
Latest month sales
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