Mafex Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mafex sales on Amazon US totaled 3,100 units in July 2026 (▲ 87.9% vs. the prior month), generating an estimated $303,956 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.7% of unit volume and 64.5% of revenue, while a typical listing is priced at $110.75. The keyword itself pulled 50,859 Amazon queries over the same period (▲ 33.7% MoM).
Zooming out to the 12-month window ending July 2026, the mafex Top 50 moved 16,850 units and $1,565,909 in cumulative sales — an average of 1,404 units and $130,492 per month. Monthly throughput topped out at 3,100 units in July 2026 and dipped to 300 in May 2026, leaving the latest reading 26.5% higher than August 2025.
Mafex Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.1K
▲ 87.9% MoM
Monthly Revenue 2026/07
$304K
▲ 79.1% MoM
Top 10 Market Share 2026/07
67.7%
Mafex Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mafex listing on Amazon US in July 2026 is ASIN B0GZYR5LJF (Brand: TAMASHII NATIONS), which sold 800 units at $71.20 apiece — equal to 25.8% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,100 units and $195,945 in July 2026 — 67.7% of unit volume and 64.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mafex' on Amazon
July 2026
Is 67.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GZYR5LJF
TAMASHII NATIONS Marvel - Spider-Man (Spider-Man: Brand New Day) S.H.Figuarts Action Figure | Spider-Man Brand New Day 6 Inch Action Figure S.H. Figuarts - Spider-Man
800
▲ 166.7%vs. prior month
$63.4K
latest month
12-month trend
B07CJ6WRJV
MAFEX mafex No.075 Spider-Man comic book version scale painted action figure
300
▲ 200.0%vs. prior month
$32.4K
latest month
12-month trend
B0D1TP835J
MAFEX No.241 FRIENDLY NEIGHBORHOOD SPIDER-MAN Friendly Neighborhood Spider-Man, Total Height Approx. 5.9 inches (150 mm), Non-scale, Pre-painted Action Figure
200
▲ 100.0%vs. prior month
$28.1K
latest month
12-month trend
B0CL9517SQ
MAFEX No.223 DAREDEVIL Daredevil Comic Version, Total Height: Approx. 6.3 inches (160 mm), Non-scale, Pre-painted Action Figure
200
▲ 100.0%vs. prior month
$23.1K
latest month
12-month trend
B07SZSDKR4
DC Comics: Batman Hush Mafex Action Figure | Over 20 articulation points
100
vs. prior month
$9.7K
latest month
12-month trend
B081RV75RX
Medicom Toy Mafex Carnage Comic Ver. 160mm Action Figure
100
▲ 100.0%vs. prior month
$7.9K
latest month
12-month trend
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Best Mafex Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TAMASHII NATIONS is the best-performing mafex brand in July 2026, moving 1,000 units across 3 ASINs for 47.6% of Top 10 volume. medicom follows with 1,000 units (47.6%), ahead of Marvel on 100 units (4.8%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $64.90 to $106.56, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TAMASHII NATIONS
3 ASINs in Top 10
47.6%
Units
1K
Revenue
$79.9K
Avg. price
$77.40
B0GZYR5LJF
$71.20·★2.9·81 revsTAMASHII NATIONS Marvel - Spider-Man (Spider-Man: Brand New Day) S.H.Figuarts Action Figure | Spider-Man Brand New Day 6 Inch Action Figure S.H. Figuarts - Spider-Man
Units sold800B0FFS8DSX2
$63.11·★4.6·27 revsTAMASHII NATIONS Superman - Superman S.H.Figuarts Action Figure
Units sold100B0FK846PZ4
$97.90·★4.6·1.2K revsTAMASHII NATIONS Spider-Man: Across The Spider-Verse - Scarlet Spider S.H.Figuarts Action Figure | Spider-Man Across the Spider-Verse 6 Inch Action Figure S.H. Figuarts - Scarlet Spider
Units sold100
medicom
6 ASINs in Top 10
47.6%
Units
1K
Revenue
$110.9K
Avg. price
$106.56
B07CJ6WRJV
$119.99·★4.2·129 revsMAFEX mafex No.075 Spider-Man comic book version scale painted action figure
Units sold300B0D1TP835J
$138.88·★4.3·97 revsMAFEX No.241 FRIENDLY NEIGHBORHOOD SPIDER-MAN Friendly Neighborhood Spider-Man, Total Height Approx. 5.9 inches (150 mm), Non-scale, Pre-painted Action Figure
Units sold200B0CL9517SQ
$115.00·★4.7·140 revsMAFEX No.223 DAREDEVIL Daredevil Comic Version, Total Height: Approx. 6.3 inches (160 mm), Non-scale, Pre-painted Action Figure
Units sold200B07SZSDKR4
$89.00·★4.6·525 revsDC Comics: Batman Hush Mafex Action Figure | Over 20 articulation points
Units sold100B081RV75RX
$78.97·★4.5·178 revsMedicom Toy Mafex Carnage Comic Ver. 160mm Action Figure
Units sold100B09GFDS6L9
$97.50·★4.4·90 revsMAFEX No.168 Spider-Man Black Costume Comic Ver. Total Height Approx. 6.1 inches (155 mm), Painted Action Figure
Units sold100
Marvel
1 ASIN in Top 10
4.8%
Units
100
Revenue
$5.1K
Avg. price
$64.90
B0D9ZKYPH4
$64.90·★4.7·690 revsMarvel Legends Series Gamerverse Peter Parker Black Suit, Spider-Man 2 Video Game-Inspired Collectible 6 Inch Action Figure
Units sold100
Trending Mafex Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07SZSDKR4 booked 100 units at $89.00.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07SZSDKR4
DC Comics: Batman Hush Mafex Action Figure | Over 20 articulation points
Price
$89.00
Rating
4.6
Reviews
525
Latest month sales
B0D9ZKYPH4
Marvel Legends Series Gamerverse Peter Parker Black Suit, Spider-Man 2 Video Game-Inspired Collectible 6 Inch Action Figure
Price
$64.90
Rating
4.7
Reviews
690
Latest month sales
B0FK846PZ4
TAMASHII NATIONS Spider-Man: Across The Spider-Verse - Scarlet Spider S.H.Figuarts Action Figure | Spider-Man Across the Spider-Verse 6 Inch Action Figure S.H. Figuarts - Scarlet Spider
Unlock to view ASIN details and product titles
Price
$97.90
Rating
4.6
Reviews
1.2K
Latest month sales
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