Macro Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Macro Bars sales on Amazon US totaled 485,000 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $7,400,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.2% of unit volume and 39.4% of revenue, while a typical listing is priced at $15.18. The keyword itself pulled 19,610 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the macro bars Top 50 moved 5,288,000 units and $83,788,900 in cumulative sales — an average of 440,667 units and $6,982,408 per month. Monthly throughput topped out at 559,000 units in June 2026 and dipped to 363,000 in December 2025, leaving the latest reading 7.5% higher than August 2025.
Macro Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
485K
▼ 13.2% MoM
Monthly Revenue 2026/07
$7.4M
▼ 18.3% MoM
Top 10 Market Share 2026/07
41.2%
Macro Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold macro bars listing on Amazon US in July 2026 is ASIN B00MNXGSAI (Brand: Pure Protein), which sold 30,000 units at $13.59 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $2,913,900 in July 2026 — 41.2% of unit volume and 39.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Macro Bars' on Amazon
July 2026
Is 41.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00MNXGSAI
Pure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
30K
▼ 25.0%vs. prior month
$468.3K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B0BCH583WK
KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
30K
▲ 0.0%vs. prior month
$152.4K
latest month
12-month trend
B08KXDCP3D
MadeGood Organic Chocolate Chip Granola Bites, 5ct x 0.85oz
20K
▲ 0.0%vs. prior month
$65K
latest month
12-month trend
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
20K
▲ 100.0%vs. prior month
$170.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Macro Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Protein is the best-performing macro bars brand in July 2026, moving 30,000 units across 1 ASIN for 15.0% of Top 10 volume. ALOHA follows with 30,000 units (15.0%), ahead of Quest on 30,000 units (15.0%).
Volume is spread across 10 brands, with the top three holding 45.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.59 to $26.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Protein
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$468.3K
Avg. price
$13.59
B00MNXGSAI
$13.59·★4.4·15.8K revsPure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
Units sold30K
ALOHA
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$635.7K
Avg. price
$25.42
B0178ENI4K
$25.42·★4.5·8.6K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30K
Quest
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$794.7K
Avg. price
$26.49
B07J2MM23Z
$26.49·★4.3·11.5K revsQuest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
Units sold30K
Trending Macro Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07PK9ZNXV booked 10K units at $14.48, with ▲ 0.0% MoM change. On the growth side, B096H8LPP2 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0DNTY55KM close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07PK9ZNXV
Clif Bar, Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - ., 0 Ounce, 20 Count
Price
$14.48
Rating
4.7
Reviews
3.6K
Latest month sales
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
Price
$6.99
Rating
4.6
Reviews
550
Latest month sales
B0DNTY55KM
CLIF Bar Protein Energy Bars, Variety Pack, 6 Flavors, 16ct | 9-11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Unlock to view ASIN details and product titles
Price
$22.05
Rating
4.5
Reviews
574
Latest month sales
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