Macbook M4 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Macbook M4 sales on Amazon US totaled 25,150 units in July 2026 (▼ 58.3% vs. the prior month), generating an estimated $22,816,444 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.5% of unit volume and 70.8% of revenue, while a typical listing is priced at $1246.20. The keyword itself pulled 15,884 Amazon queries over the same period (▲ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the macbook m4 Top 50 moved 402,100 units and $344,072,794 in cumulative sales — an average of 33,508 units and $28,672,733 per month. Monthly throughput topped out at 64,050 units in November 2025 and dipped to 14,650 in March 2026, leaving the latest reading 34.3% lower than August 2025.
Macbook M4 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.1K
▼ 58.3% MoM
Monthly Revenue 2026/07
$22.8M
▼ 57.3% MoM
Top 10 Market Share 2026/07
79.5%
Macbook M4 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold macbook m4 listing on Amazon US in July 2026 is ASIN B0GR1JTFP8 (Brand: Apple), which sold 3,000 units at $1297.00 apiece — equal to 11.9% of every unit tracked in this report.
The Top 10 ASINs account for 20,000 units and $16,164,810 in July 2026 — 79.5% of unit volume and 70.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Macbook M4' on Amazon
July 2026
Is 79.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0GR1JTFP8
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight
3K
▼ 70.0%vs. prior month
$3.7M
latest month
12-month trend
B0GR6FHGXX
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo
3K
▼ 57.1%vs. prior month
$2.1M
latest month
12-month trend
B0GR6KJ72L
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush
3K
▼ 50.0%vs. prior month
$2M
latest month
12-month trend
B0BNZ5V1TF
Anker USB-C Hub for MacBook, 7-in-2 Mac Dock with 4K@60Hz HDMI | Thunderbolt 4 Compatible, USB-C and 2 USB-A 5Gbps Data Ports, for MacBook Pro, MacBook Air M4/M5 and More (Not Work with Neo)
3K
▲ 0.0%vs. prior month
$114.1K
latest month
12-month trend
B0GR6JMY9W
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 512GB SSD Storage, 1080p FaceTime HD Camera, Touch ID; Indigo
2K
▼ 66.7%vs. prior month
$1.5M
latest month
12-month trend
B0GR1493ZV
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Sky Blue
2K
▼ 71.4%vs. prior month
$2.5M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Macbook M4 Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Apple is the best-performing macbook m4 brand in July 2026, moving 17,000 units across 9 ASINs for 85.0% of Top 10 volume. Anker follows with 3,000 units (15.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $1018.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
9 ASINs in Top 10
85.0%
Units
17K
Revenue
$16.1M
Avg. price
$1018.55
B0GR1JTFP8
$1297.00·★4.8·1K revsApple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight
Units sold3KB0GR6FHGXX
$689.00·★4.6·1.2K revsApple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo
Units sold3KB0GR6KJ72L
$689.99·★4.6·1.2K revsApple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush
Units sold3KB0GR6JMY9W
$789.00·★4.7·1.2K revsApple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 512GB SSD Storage, 1080p FaceTime HD Camera, Touch ID; Indigo
Units sold2KB0GR1493ZV
$1299.00·★4.7·1K revsApple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Sky Blue
Units sold2KB0GR114BV7
$1499.00·★4.8·549 revsApple 2026 MacBook Air 15-inch Laptop with M5 chip: Built for AI, 15.3-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight
Units sold1KB0GR6BVYS5
$689.00·★4.6·1.2K revsApple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Citrus
Units sold1KB09WQ36NF1
$365.99·★4.1·1.4K revsLate 2020 Apple MacBook Air with Apple M1 Chip (13.3 inch, 8GB RAM, 128GB SSD) Space Gray (Renewed)
Units sold1KB0FWD623D1
$1849.00·★4.8·266 revsApple 2025 MacBook Pro Laptop with Apple M5 chip with 10‑core CPU and 10‑core GPU: Built for AI, 14.2-inch Liquid Retina XDR Display, 16GB Unified Memory, 1TB SSD Storage; Space Black
Units sold1K
Anker
1 ASIN in Top 10
15.0%
Units
3K
Revenue
$114.1K
Avg. price
$29.99
B0BNZ5V1TF
$29.99·★4.5·3.5K revsAnker USB-C Hub for MacBook, 7-in-2 Mac Dock with 4K@60Hz HDMI | Thunderbolt 4 Compatible, USB-C and 2 USB-A 5Gbps Data Ports, for MacBook Pro, MacBook Air M4/M5 and More (Not Work with Neo)
Units sold3K
Trending Macbook M4 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09WQ36NF1 booked 1K units at $365.99, with ▲ 150.0% MoM change. On the growth side, B0F4ZT9YKQ leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B09PGSZDHH close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09WQ36NF1
Late 2020 Apple MacBook Air with Apple M1 Chip (13.3 inch, 8GB RAM, 128GB SSD) Space Gray (Renewed)
Price
$365.99
Rating
4.1
Reviews
1.4K
Latest month sales
B0F4ZT9YKQ
Apple 2025 MacBook Air with Apple M4 Chip 13-inch, 16GB Unified Memory, 256GB SSD Storage Midnight (Renewed)
Price
$779.00
Rating
4.4
Reviews
42
Latest month sales
B09PGSZDHH
Apple MacBook Pro 2021 with Apple M1 Pro chip (14-inch, 16GB RAM, 512GB SSD) - Space Gray (Renewed)
Unlock to view ASIN details and product titles
Price
$772.00
Rating
4.1
Reviews
609
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this macbook m4 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card