Macbook Air M1 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Macbook Air M1 sales on Amazon US totaled 27,750 units in July 2026 (▼ 47.6% vs. the prior month), generating an estimated $20,111,615 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.1% of unit volume and 71.9% of revenue, while a typical listing is priced at $574.86. The keyword itself pulled 23,654 Amazon queries over the same period (▲ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the macbook air m1 Top 50 moved 253,800 units and $131,024,778 in cumulative sales — an average of 21,150 units and $10,918,732 per month. Monthly throughput topped out at 52,950 units in June 2026 and dipped to 10,450 in February 2026, leaving the latest reading 16.1% higher than August 2025.
Macbook Air M1 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27.8K
▼ 47.6% MoM
Monthly Revenue 2026/07
$20.1M
▼ 52.3% MoM
Top 10 Market Share 2026/07
72.1%
Macbook Air M1 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold macbook air m1 listing on Amazon US in July 2026 is ASIN B0GR1JTFP8 (Brand: Apple), which sold 3,000 units at $1297.00 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 20,000 units and $14,459,710 in July 2026 — 72.1% of unit volume and 71.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Macbook Air M1' on Amazon
July 2026
Is 72.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GR1JTFP8
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight
3K
▼ 70.0%vs. prior month
$3.7M
latest month
12-month trend
B0GR6FHGXX
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo
3K
▼ 57.1%vs. prior month
$2.1M
latest month
12-month trend
B0GR6KJ72L
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush
3K
▼ 50.0%vs. prior month
$2M
latest month
12-month trend
B0BNZ5V1TF
Anker USB-C Hub for MacBook, 7-in-2 Mac Dock with 4K@60Hz HDMI | Thunderbolt 4 Compatible, USB-C and 2 USB-A 5Gbps Data Ports, for MacBook Pro, MacBook Air M4/M5 and More (Not Work with Neo)
3K
▲ 0.0%vs. prior month
$114.1K
latest month
12-month trend
B0GR19X8DC
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Silver
2K
▼ 60.0%vs. prior month
$2.4M
latest month
12-month trend
B0GR1493ZV
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Sky Blue
2K
▼ 71.4%vs. prior month
$2.5M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Macbook Air M1 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing macbook air m1 brand in July 2026, moving 15,000 units across 7 ASINs for 75.0% of Top 10 volume. Anker follows with 3,000 units (15.0%), ahead of MOSISO on 1,000 units (5.0%).
With 4 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $974.42, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
7 ASINs in Top 10
75.0%
Units
15K
Revenue
$14.3M
Avg. price
$974.42
B0GR1JTFP8
$1297.00·★4.7·1K revsApple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight
Units sold3KB0GR6FHGXX
$689.00·★4.6·1.2K revsApple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo
Units sold3KB0GR6KJ72L
$689.99·★4.6·1.2K revsApple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush
Units sold3KB0GR19X8DC
$1243.00·★4.7·1K revsApple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Silver
Units sold2KB0GR1493ZV
$1256.00·★4.7·1K revsApple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Sky Blue
Units sold2KB0GR1J6T45
$1259.99·★4.7·1K revsApple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Starlight
Units sold1KB08PNQTYV2
$385.99·★4.2·2.5K revsApple MacBook Air Late 2020 with Apple M1 Chip (13.3 inch, 8GB RAM, 256GB SSD) Space Gray (Renewed)
Units sold1K
Anker
1 ASIN in Top 10
15.0%
Units
3K
Revenue
$114.1K
Avg. price
$29.99
B0BNZ5V1TF
$29.99·★4.4·3.5K revsAnker USB-C Hub for MacBook, 7-in-2 Mac Dock with 4K@60Hz HDMI | Thunderbolt 4 Compatible, USB-C and 2 USB-A 5Gbps Data Ports, for MacBook Pro, MacBook Air M4/M5 and More (Not Work with Neo)
Units sold3K
MOSISO
1 ASIN in Top 10
5.0%
Units
1K
Revenue
$12K
Avg. price
$11.99
B07KG74571
$11.99·★4.2·34K revsMOSISO Compatible with MacBook Air 13 inch Case M1 2021 2020 2019 2018 | A2337 A2179 A1932 Touch ID,Ultra Thin Protective Hard Shell&Keyboard Cover for MacBook Air 13.3 inch Case M1, Transparent
Units sold1K
Trending Macbook Air M1 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08PNQTYV2 booked 1K units at $385.99, with ▲ 100.0% MoM change. On the growth side, B08PV4GYCL leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B08Q78RLMB close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08PNQTYV2
Apple MacBook Air Late 2020 with Apple M1 Chip (13.3 inch, 8GB RAM, 256GB SSD) Space Gray (Renewed)
Price
$385.99
Rating
4.2
Reviews
2.5K
Latest month sales
B08PV4GYCL
Apple Late 2020 MacBook Air with Apple M1 Chip (13 inch, 8GB RAM, 256GB SSD) Silver (Renewed)
Price
$409.00
Rating
4.2
Reviews
2.5K
Latest month sales
B08Q78RLMB
Apple Late 2020 MacBook Air with Apple M1 Chip, 13-inch, 8GB RAM, 256GB SSD, Gold (Renewed)
Unlock to view ASIN details and product titles
Price
$439.00
Rating
4.2
Reviews
2.5K
Latest month sales
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