Macaroni Salad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Macaroni Salad sales on Amazon US totaled 253,000 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $1,259,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.9% of unit volume and 35.2% of revenue, while a typical listing is priced at $5.49. The keyword itself pulled 20,989 Amazon queries over the same period (▼ 17.5% MoM).
Zooming out to the 12-month window ending July 2026, the macaroni salad Top 50 moved 2,702,600 units and $13,296,260 in cumulative sales — an average of 225,217 units and $1,108,022 per month. Monthly throughput topped out at 258,200 units in June 2026 and dipped to 160,100 in May 2026, leaving the latest reading 22.5% higher than August 2025.
Macaroni Salad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
253K
▼ 2.0% MoM
Monthly Revenue 2026/07
$1.3M
▲ 0.7% MoM
Top 10 Market Share 2026/07
39.9%
Macaroni Salad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold macaroni salad listing on Amazon US in July 2026 is ASIN B0BGZBNDLZ (Brand: Taylor Farms), which sold 20,000 units at $3.00 apiece — equal to 7.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $443,540 in July 2026 — 39.9% of unit volume and 35.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Macaroni Salad' on Amazon
July 2026
Is 39.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BGZBNDLZ
Taylor Farms Mexican Style Street Corn Chopped Salad Kit 11.62oz
20K
▼ 33.3%vs. prior month
$72.4K
latest month
12-month trend
B00XABL28K
Velveeta Shells and Cheese Mac and Cheese Dinner, 3 Boxes, Original, 12 oz | for Easy Dinner or Dinner Sides Made with Real Cheese Made With Real Cheese
10K
▲ 0.0%vs. prior month
$67.2K
latest month
12-month trend
B074H67KS8
365 by Whole Foods Market Organic Shells, 16 Ounce
10K
▲ 0.0%vs. prior month
$19.7K
latest month
12-month trend
B0CGMTX7XG
Amazon Grocery, Classic Potato Salad, 16 Oz
10K
▲ 0.0%vs. prior month
$29.4K
latest month
12-month trend
B000YG04B0
Stouffer's Macaroni and Cheese, Single Serve Frozen Meal, 12 Oz
10K
▲ 11.1%vs. prior month
$30.1K
latest month
12-month trend
B0BGZ684YF
Taylor Farms Organic Honey Citrus Chopped Salad Kit, 9.25 Ounce
10K
▲ 0.0%vs. prior month
$53.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Macaroni Salad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Taylor Farms is the best-performing macaroni salad brand in July 2026, moving 30,000 units across 2 ASINs for 29.7% of Top 10 volume. Amazon Grocery follows with 18,000 units (17.8%), ahead of De Cecco on 16,000 units (15.8%).
With 7 brands splitting the Top 10 and 63.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.58 to $4.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Taylor Farms
2 ASINs in Top 10
29.7%
Units
30K
Revenue
$125.9K
Avg. price
$4.00
B0BGZBNDLZ
$3.00·★4.6·2.8K revsTaylor Farms Mexican Style Street Corn Chopped Salad Kit 11.62oz
Units sold20KB0BGZ684YF
$4.99·★4.5·1.5K revsTaylor Farms Organic Honey Citrus Chopped Salad Kit, 9.25 Ounce
Units sold10K
Amazon Grocery
2 ASINs in Top 10
17.8%
Units
18K
Revenue
$51.1K
Avg. price
$2.58
B0CGMTX7XG
$2.92·★4.4·1.1K revsAmazon Grocery, Classic Potato Salad, 16 Oz
Units sold10KB0CGMQDYGT
$2.24·★4.2·887 revsAmazon Grocery, Classic Macaroni Salad,16 Oz
Units sold8K
De Cecco
2 ASINs in Top 10
15.8%
Units
16K
Revenue
$55.2K
Avg. price
$3.59
B00060O7H6
$3.79·★4.8·1.9K revsDe Cecco Orecchiette No. 91 Pasta, 16 Oz | Authentic, Slow Dried, Made with Durum Wheat, Versatile Pasta for Sauces & Recipes, Made in Italy
Units sold8KB0050IL772
$3.39·★4.8·2.7K revsDe Cecco Elbows No. 81 Pasta, 16 Oz | Authentic, Slow Dried, Made with Durum Wheat, Versatile Pasta for Sauces & Recipes, Made in Italy
Units sold8K
Trending Macaroni Salad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000CQ01GU booked 7K units at $13.48, with ▲ 0.0% MoM change. On the growth side, B09TSGMF8B leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B003T0HORK close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000CQ01GU
Annie's White Cheddar Shells Macaroni and Cheese with Organic Pasta, 6 oz (Pack of 12) | Made with Organic Pasta, Real White Cheddar Cheese, No Artificial Flavors, Ready in About 10 Minutes
Price
$13.48
Rating
4.6
Reviews
14.6K
Latest month sales
B09TSGMF8B
Amazon Grocery Elbow Macaroni, 16 Oz (Previously Amazon Fresh, Packaging May Vary)
Price
$1.22
Rating
4.6
Reviews
1.6K
Latest month sales
B003T0HORK
La Moderna Bow Tie Corbata Pasta, 7 oz, Pack of 1 | Bow tie corbata pasta for soups, salads, and family meals; semolina and durum flour; Non-GMO; kosher
Unlock to view ASIN details and product titles
Price
$0.62
Rating
4.6
Reviews
1.7K
Latest month sales
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