Mac Keyboard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mac Keyboard sales on Amazon US totaled 69,000 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $4,992,609 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.5% of unit volume and 65.0% of revenue, while a typical listing is priced at $71.98. The keyword itself pulled 25,351 Amazon queries over the same period (▲ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the mac keyboard Top 50 moved 776,700 units and $55,281,373 in cumulative sales — an average of 64,725 units and $4,606,781 per month. Monthly throughput topped out at 73,750 units in March 2026 and dipped to 35,800 in May 2026, leaving the latest reading 17.0% higher than August 2025.
Mac Keyboard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69K
▼ 6.4% MoM
Monthly Revenue 2026/07
$5M
▼ 7.2% MoM
Top 10 Market Share 2026/07
72.5%
Mac Keyboard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mac keyboard listing on Amazon US in July 2026 is ASIN B00QXT5T3U (Brand: Logitech), which sold 10,000 units at $33.99 apiece — equal to 14.5% of every unit tracked in this report.
The Top 10 ASINs account for 50,000 units and $3,247,500 in July 2026 — 72.5% of unit volume and 65.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mac Keyboard' on Amazon
July 2026
Is 72.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00QXT5T3U
Logitech MK345 Full Size Wireless Keyboard and Mouse Combo - Black | Full size keyboard with integrated palm rest, compact right handed mouse, connect via single included USB-A Nano Receiver
10K
▲ 0.0%vs. prior month
$353.7K
latest month
12-month trend
B014EUQOGK
Logitech K400 Plus Wireless Touch TV Keyboard for PC-Connected TV - Black | Easy media control, built-in touchpad, HTPC for PC-connected TV, compatible with Windows, Android, Chrome OS, Laptop, Tablet
10K
▲ 0.0%vs. prior month
$286.9K
latest month
12-month trend
B0F36RKWDH
Logitech MK250 Wireless Bluetooth Keyboard and Mouse Combo - Graphite | Bluetooth connection only, compact keyboard with number pad, small ambidextrous M196 mouse with 3 non-customizable buttons
6K
▲ 0.0%vs. prior month
$157.3K
latest month
12-month trend
B0BKW3LB2B
Logitech MX Keys S Wireless Keyboard Low Profile Fluid Precise - Graphite | USB-C rechargeable, 10 days battery, Pairs 3 devices, Smart backlit keys adapt to environment, Logi Bolt USB receiver
5K
▼ 28.6%vs. prior month
$622K
latest month
12-month trend
B0DL6LV7Q6
Apple Magic Keyboard - US English , Bluetooth
5K
▲ 0.0%vs. prior month
$408.6K
latest month
12-month trend
B07ZWK2TQT
Logitech Ergo K860 Wireless Ergonomic Split Keyboard with Wrist Rest | Curved split keyframe, pillowed wrist rest, Bluetooth, USB connectivity with included USB Receiver, Windows Mac compatible
4K
▲ 0.0%vs. prior month
$572.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mac Keyboard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Logitech is the best-performing mac keyboard brand in July 2026, moving 39,000 units across 7 ASINs for 78.0% of Top 10 volume. Apple follows with 8,000 units (16.0%), ahead of AULA on 3,000 units (6.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $69.99 to $102.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Logitech
7 ASINs in Top 10
78.0%
Units
39K
Revenue
$2.3M
Avg. price
$70.56
B00QXT5T3U
$33.99·★4.5·41.3K revsLogitech MK345 Full Size Wireless Keyboard and Mouse Combo - Black | Full size keyboard with integrated palm rest, compact right handed mouse, connect via single included USB-A Nano Receiver
Units sold10KB014EUQOGK
$29.99·★4.4·40.4K revsLogitech K400 Plus Wireless Touch TV Keyboard for PC-Connected TV - Black | Easy media control, built-in touchpad, HTPC for PC-connected TV, compatible with Windows, Android, Chrome OS, Laptop, Tablet
Units sold10KB0F36RKWDH
$29.99·★4.2·1.4K revsLogitech MK250 Wireless Bluetooth Keyboard and Mouse Combo - Graphite | Bluetooth connection only, compact keyboard with number pad, small ambidextrous M196 mouse with 3 non-customizable buttons
Units sold6KB0BKW3LB2B
$129.99·★4.4·3.7K revsLogitech MX Keys S Wireless Keyboard Low Profile Fluid Precise - Graphite | USB-C rechargeable, 10 days battery, Pairs 3 devices, Smart backlit keys adapt to environment, Logi Bolt USB receiver
Units sold5KB07ZWK2TQT
$129.99·★4.4·8K revsLogitech Ergo K860 Wireless Ergonomic Split Keyboard with Wrist Rest | Curved split keyframe, pillowed wrist rest, Bluetooth, USB connectivity with included USB Receiver, Windows Mac compatible
Units sold4KB0F37LY1FN
$19.99·★4.1·697 revsLogitech K250 Compact Wireless Bluetooth Keyboard with Number Pad, Graphite | Bluetooth only, no USB receiver, full number pad, deep-profile keys, responsive typing, spill-resistant, for Windows, MacOS
Units sold2KB0C75QFJMP
$119.99·★4.5·861 revsLogitech MK955 Signature Slim Wireless Keyboard Mouse Combo | For larger hands, quiet typing and clicking, switch across three devices, Bluetooth, Multi-OS, for Windows and Mac
Units sold2K
Apple
2 ASINs in Top 10
16.0%
Units
8K
Revenue
$765.6K
Avg. price
$102.50
B0DL6LV7Q6
$86.00·★4.6·737 revsApple Magic Keyboard - US English , Bluetooth
Units sold5KB0DWTT6Z7H
$119.00·★4.6·584 revsApple Magic Keyboard with Numeric Keypad - White | Wireless, Bluetooth, Rechargeable. Works with Mac, iPad, or iPhone; US English
Units sold3K
AULA
1 ASIN in Top 10
6.0%
Units
3K
Revenue
$204.1K
Avg. price
$69.99
B0D14N2QZF
$69.99·★4.6·1.8K revsAULA F75 Pro Wireless Mechanical Keyboard,75% Hot Swappable Custom Keyboard with Knob,RGB Backlit,Pre-lubed Reaper Switches,Side Printed PBT Keycaps,2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards
Units sold3K
Trending Mac Keyboard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DL731QNW leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FJX44VCL close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL731QNW
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys, Bluetooth, Bluetooth
Price
$175.00
Rating
4.6
Reviews
782
Latest month sales
B0FJX44VCL
Macally USB C Wired Keyboard for Mac (USB C + USB A) – Compatible Keyboard for MacBook Pro/Air, iMac & MacMini – Compact Mac Keyboard
Price
$29.99
Rating
4.2
Reviews
640
Latest month sales
B0CVFHYLBN
Logitech MX Keys Mini for Mac Minimalist Wireless Keyboard - Space Grey | USB-C rechargeable, Smart backlit keys auto-adjust to lighting, Bluetooth Low Energy, Pairs with up to 3 Apple devices
Unlock to view ASIN details and product titles
Price
$79.99
Rating
4.5
Reviews
1.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this mac keyboard report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card