M18 Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
M18 Fan sales on Amazon US totaled 89,600 units in July 2026 (▲ 3.9% vs. the prior month), generating an estimated $3,856,253 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.1% of unit volume and 69.4% of revenue, while a typical listing is priced at $60.39. The keyword itself pulled 6,042 Amazon queries over the same period (▼ 29.1% MoM).
Zooming out to the 12-month window ending July 2026, the m18 fan Top 50 moved 350,400 units and $14,380,418 in cumulative sales — an average of 29,200 units and $1,198,368 per month. Monthly throughput topped out at 89,600 units in July 2026 and dipped to 5,850 in January 2026, leaving the latest reading 119.6% higher than August 2025.
M18 Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
89.6K
▲ 3.9% MoM
Monthly Revenue 2026/07
$3.9M
▲ 13.6% MoM
Top 10 Market Share 2026/07
78.1%
M18 Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold m18 fan listing on Amazon US in July 2026 is ASIN B07YKXF9VC (Brand: Lasko), which sold 20,000 units at $49.99 apiece — equal to 22.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 70,000 units and $2,675,210 in July 2026 — 78.1% of unit volume and 69.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'M18 Fan' on Amazon
July 2026
Is 78.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07YKXF9VC
Lasko Pivoting High Velocity Portable Utility Fan - 12" - U12104 - Black | Adjustable Air Mover Blower Fan for Bedroom, Office Desk, Garage, and Home, With 2 Outlets 120V, 3 Speeds
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BVTHPXLB
FRIZCOL 3-in-1 Camping Fan - Portable Fans Rechargeable - 24000mAh Battery Powered Fan with Light & Remote for Indoor, Outdoor, Tent, Travel, Fishing, Jobsite, Gifts for Men Dad Him - Green
10K
▲ 0.0%vs. prior month
$294.9K
latest month
12-month trend
B0CXJBY3FP
Diveblues Portable Handheld Turbo Fan | 3 IN 1 Hand/Neck/Desk Fan, Up to 12 Working Hours, 5 Gear Wind, Battery Operated, Travel, Working, Outdoor Activities
10K
▲ 0.0%vs. prior month
$144.7K
latest month
12-month trend
B0DQWBPTTP
Warmco D4 Battery Powered Camping Fan 20000mAh, LED Lantern | Up To 48H Runtime, Ultra-Slim, Quiet, 8-Inch Wide, Digital Display & Hook for Tent, Bedroom, Outdoor & Travel
6K
▲ 0.0%vs. prior month
$259.5K
latest month
12-month trend
B0D7MFRQ2C
Socool 10000mAh Portable Waist Fan Clip on Wearable Belt Personal Fan Rechargeable Battery operated With 5 Speeds & Flashlight Neck Hands-Free 40H Cooling For Outdoor Camping Travel (Gray）
5K
▼ 16.7%vs. prior month
$148.5K
latest month
12-month trend
B0FSJSRNXD
Warmco 10000mAh Turbo Portable Handheld Fan | 36H Runtime, 15000RPM Motor, Speeds, LED Display, USB- C-C Two-Way Charging,Outdoor Travel
5K
▲ 66.7%vs. prior month
$143.2K
latest month
12-month trend
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Best M18 Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lasko is the best-performing m18 fan brand in July 2026, moving 23,000 units across 2 ASINs for 32.9% of Top 10 volume. Warmco follows with 11,000 units (15.7%), ahead of FRIZCOL on 10,000 units (14.3%).
With 8 brands splitting the Top 10 and 62.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.98 to $71.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lasko
2 ASINs in Top 10
32.9%
Units
23K
Revenue
$1.3M
Avg. price
$71.99
B07YKXF9VC
$49.99·★4.6·24.7K revsLasko Pivoting High Velocity Portable Utility Fan - 12" - U12104 - Black | Adjustable Air Mover Blower Fan for Bedroom, Office Desk, Garage, and Home, With 2 Outlets 120V, 3 Speeds
Units sold20KB077BMBR5B
$93.99·★4.7·7.5K revsLasko High Velocity Portable Pivoting Blower Fan - 15" - U15617 - Black | Powerful, Professional Utility Electric Floor Fan, Shop, Garage, Home, Bedroom, 3 Speeds, 2 Accessory Outlets, 120V, 375 CFM
Units sold3K
Warmco
2 ASINs in Top 10
15.7%
Units
11K
Revenue
$402.6K
Avg. price
$35.23
B0DQWBPTTP
$40.49·★4.6·1.2K revsWarmco D4 Battery Powered Camping Fan 20000mAh, LED Lantern | Up To 48H Runtime, Ultra-Slim, Quiet, 8-Inch Wide, Digital Display & Hook for Tent, Bedroom, Outdoor & Travel
Units sold6KB0FSJSRNXD
$29.97·★4.3·842 revsWarmco 10000mAh Turbo Portable Handheld Fan | 36H Runtime, 15000RPM Motor, Speeds, LED Display, USB- C-C Two-Way Charging,Outdoor Travel
Units sold5K
FRIZCOL
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$294.9K
Avg. price
$29.98
B0BVTHPXLB
$29.98·★4.3·3.8K revsFRIZCOL 3-in-1 Camping Fan - Portable Fans Rechargeable - 24000mAh Battery Powered Fan with Light & Remote for Indoor, Outdoor, Tent, Travel, Fishing, Jobsite, Gifts for Men Dad Him - Green
Units sold10K
Trending M18 Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B077BMBR5B booked 3K units at $93.99, with ▲ 200.0% MoM change. On the growth side, B0C36NZRK7 leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B0D9TT729C close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B077BMBR5B
Lasko High Velocity Portable Pivoting Blower Fan - 15" - U15617 - Black | Powerful, Professional Utility Electric Floor Fan, Shop, Garage, Home, Bedroom, 3 Speeds, 2 Accessory Outlets, 120V, 375 CFM
Price
$93.99
Rating
4.7
Reviews
7.5K
Latest month sales
B0C36NZRK7
Ecarke 7 Inch Portable Cordless Fan Compatible with Milwaukee 18V Battery (Tool Only) 20W 3500RPM 18v Fan with Low Voltage Protection USB Type-C Charging Port for Industrial Outdoor Cooling
Price
$36.99
Rating
4.3
Reviews
618
Latest month sales
B0D9TT729C
Socool Camping Fan with Light - 20000mAh Rechargeable Battery Fan, 112Hrs Max Run Time, 9 Speeds, Digital Display, Timer, Auto Oscillation, 270° Pivot & Hook for Camping, Power Outage, Hurricane
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.6
Reviews
261
Latest month sales
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