M And Ms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
M And Ms sales on Amazon US totaled 164,800 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $2,101,994 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 47.3% of revenue, while a typical listing is priced at $13.17. The keyword itself pulled 18,593 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the m and ms Top 50 moved 1,672,250 units and $23,948,094 in cumulative sales — an average of 139,354 units and $1,995,675 per month. Monthly throughput topped out at 204,500 units in October 2025 and dipped to 83,100 in August 2025, leaving the latest reading 98.3% higher than August 2025.
M And Ms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
164.8K
▼ 10.8% MoM
Monthly Revenue 2026/07
$2.1M
▼ 16.2% MoM
Top 10 Market Share 2026/07
54.6%
M And Ms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold m and ms listing on Amazon US in July 2026 is ASIN B0GP2CPBQX (Brand: Chex Mix), which sold 20,000 units at $3.96 apiece — equal to 12.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 90,000 units and $993,530 in July 2026 — 54.6% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'M And Ms' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GP2CPBQX
Chex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
20K
▲ 122.2%vs. prior month
$79.2K
latest month
12-month trend
B07W5B3Z7Q
M&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
10K
▼ 50.0%vs. prior month
$129.1K
latest month
12-month trend
B0FTZQCM84
HERSHEY'S NUGGETS Assorted Chocolate Candy Variety Pack, 26 oz | Milk Chocolate, Special Dark Chocolate and Almond Chocolate Nuggets, Kosher, Gluten Free and Individually Wrapped, 26 oz
10K
▲ 0.0%vs. prior month
$149.2K
latest month
12-month trend
B07W5B43Z7
M&M'S Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
10K
▲ 0.0%vs. prior month
$126.1K
latest month
12-month trend
B0BX63BQX1
M&M's MINIS Milk Chocolate Candy Assortment, Family Size, 16.9 oz Resealable Bulk Chocolate Candy Bag
9K
▼ 10.0%vs. prior month
$82.3K
latest month
12-month trend
B0FTZPSXLS
HERSHEY'S Miniatures Assorted Chocolate Candy Variety Pack, 30 oz | Assorted Milk Chocolate, Special Dark Chocolate, Krackel and Mr. Goodbar Miniatures, Individually Wrapped for Sharing, 30 oz
7K
▲ 16.7%vs. prior month
$103.9K
latest month
12-month trend
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Best M And Ms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
M&M's is the best-performing m and ms brand in July 2026, moving 35,000 units across 4 ASINs for 38.9% of Top 10 volume. HERSHEY'S follows with 23,000 units (25.6%), ahead of Chex Mix on 20,000 units (22.2%).
With 5 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.96 to $18.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
M&M's
4 ASINs in Top 10
38.9%
Units
35K
Revenue
$413.9K
Avg. price
$12.11
B07W5B3Z7Q
$12.99·★4.7·17.4K revsM&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
Units sold10KB07W5B43Z7
$12.99·★4.7·11.4K revsM&M'S Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
Units sold10KB0BX63BQX1
$9.48·★4.8·2.9K revsM&M's MINIS Milk Chocolate Candy Assortment, Family Size, 16.9 oz Resealable Bulk Chocolate Candy Bag
Units sold9KB07W5B43Z8
$12.99·★4.7·10.9K revsM&M'S Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Sharing, Parties or Events, Gifting and Baking
Units sold6K
HERSHEY'S
3 ASINs in Top 10
25.6%
Units
23K
Revenue
$402.4K
Avg. price
$18.21
B0FTZQCM84
$14.92·★4.7·24.9K revsHERSHEY'S NUGGETS Assorted Chocolate Candy Variety Pack, 26 oz | Milk Chocolate, Special Dark Chocolate and Almond Chocolate Nuggets, Kosher, Gluten Free and Individually Wrapped, 26 oz
Units sold10KB0FTZPSXLS
$14.84·★4.7·25K revsHERSHEY'S Miniatures Assorted Chocolate Candy Variety Pack, 30 oz | Assorted Milk Chocolate, Special Dark Chocolate, Krackel and Mr. Goodbar Miniatures, Individually Wrapped for Sharing, 30 oz
Units sold7KB005CUK20Q
$24.88·★4.7·38K revsHERSHEY'S KIT KAT and REESE'S Assorted Milk Chocolate Candy Variety Box, 27.3 oz (18 Pieces)
Units sold6K
Chex Mix
1 ASIN in Top 10
22.2%
Units
20K
Revenue
$79.2K
Avg. price
$3.96
B0GP2CPBQX
$3.96·★4.2·987 revsChex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
Units sold20K
Trending M And Ms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FTZPSXLS booked 7K units at $14.84, with ▲ 16.7% MoM change. On the growth side, B09RBG3NWB leads positive momentum with ▲ 1900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FTZPSXLS
HERSHEY'S Miniatures Assorted Chocolate Candy Variety Pack, 30 oz | Assorted Milk Chocolate, Special Dark Chocolate, Krackel and Mr. Goodbar Miniatures, Individually Wrapped for Sharing, 30 oz
Price
$14.84
Rating
4.7
Reviews
25K
Latest month sales
B005CUK20Q
HERSHEY'S KIT KAT and REESE'S Assorted Milk Chocolate Candy Variety Box, 27.3 oz (18 Pieces)
Price
$24.88
Rating
4.7
Reviews
38K
Latest month sales
B09RBG3NWB
M&M's MINIS Milk Chocolate Candy Bulk Snacks, Sharing Bag, 9.4 Ounce | Resealable bulk candy bag of mini chocolate candy for snacking, ice cream toppings, dessert topping, baking, home, office
Unlock to view ASIN details and product titles
Price
$5.48
Rating
4.7
Reviews
387
Latest month sales
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