Lysol Toilet Bowl Cleaner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lysol Toilet Bowl Cleaner sales on Amazon US totaled 941,000 units in July 2026 (▲ 2.2% vs. the prior month), generating an estimated $9,291,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 57.6% of revenue, while a typical listing is priced at $9.69. The keyword itself pulled 78,286 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the lysol toilet bowl cleaner Top 50 moved 9,524,300 units and $97,240,168 in cumulative sales — an average of 793,692 units and $8,103,347 per month. Monthly throughput topped out at 941,000 units in July 2026 and dipped to 442,000 in May 2026, leaving the latest reading 3.5% higher than August 2025.
Lysol Toilet Bowl Cleaner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
941K
▲ 2.2% MoM
Monthly Revenue 2026/07
$9.3M
▼ 0.9% MoM
Top 10 Market Share 2026/07
53.1%
Lysol Toilet Bowl Cleaner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lysol toilet bowl cleaner listing on Amazon US in July 2026 is ASIN B00W5D1MDE (Brand: Clorox), which sold 100,000 units at $5.24 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 500,000 units and $5,350,400 in July 2026 — 53.1% of unit volume and 57.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lysol Toilet Bowl Cleaner' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B0BNNVT2VH
Lysol Disinfecting Wipes, Cleaner, Lemon + Mango + Linen, 80 ct. (4 Pack) | All Purpose Cleaner, Sanitizing, Deodorizing, Apartment Essentials, Back To School Cleaning Supplies, Kitchen & Bathroom Wipe
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00U2T6SQ4
Clorox ToiletWand Disposable Toilet Cleaner Refills, 30 Count, Kills 99.9% of Germs and Viruses, Touch-Free Toilet Cleaning, Original Scent
60K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0010B5EQS
Clorox ToiletWand Toilet Cleaning System, Wand, Caddy and 6 Refill Heads
40K
▲ 0.0%vs. prior month
$432K
latest month
12-month trend
B07ZGHZVRY
Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
40K
▲ 0.0%vs. prior month
$830.8K
latest month
12-month trend
B00371VM0Q
Lysol Toilet Bowl Cleaner Clinging Gel, Power, 24 oz, 2 Pack | Disinfecting, Sanitizing, Deodorizing, Septic Safe, Bleach Free, For Toilet Rings, Limescale, & Hard Water, Bathroom Cleaner
40K
▲ 0.0%vs. prior month
$98K
latest month
12-month trend
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Best Lysol Toilet Bowl Cleaner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clorox is the best-performing lysol toilet bowl cleaner brand in July 2026, moving 270,000 units across 5 ASINs for 54.0% of Top 10 volume. Lysol follows with 200,000 units (40.0%), ahead of Scrubbing Bubbles on 30,000 units (6.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.77 to $13.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clorox
5 ASINs in Top 10
54.0%
Units
270K
Revenue
$3.1M
Avg. price
$13.14
B00W5D1MDE
$5.24·★4.8·44.8K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100KB00U2T6SQ4
$18.24·★4.7·86.7K revsClorox ToiletWand Disposable Toilet Cleaner Refills, 30 Count, Kills 99.9% of Germs and Viruses, Touch-Free Toilet Cleaning, Original Scent
Units sold60KB0010B5EQS
$12.84·★4.7·143.8K revsClorox ToiletWand Toilet Cleaning System, Wand, Caddy and 6 Refill Heads
Units sold40KB07ZGHZVRY
$20.41·★4.7·143.8K revsClorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
Units sold40KB00R55CIRQ
$8.99·★4.6·5.8K revsClorox Corner Toilet Bowl Brush with Under Rim Scrubber, Includes Corner Storage Caddy, White
Units sold30K
Lysol
4 ASINs in Top 10
40.0%
Units
200K
Revenue
$2.1M
Avg. price
$9.10
B0BNNVT2VH
$14.97·★4.8·23.6K revsLysol Disinfecting Wipes, Cleaner, Lemon + Mango + Linen, 80 ct. (4 Pack) | All Purpose Cleaner, Sanitizing, Deodorizing, Apartment Essentials, Back To School Cleaning Supplies, Kitchen & Bathroom Wipe
Units sold100KB00371VM0Q
$1.99·★4.8·95.1K revsLysol Toilet Bowl Cleaner Clinging Gel, Power, 24 oz, 2 Pack | Disinfecting, Sanitizing, Deodorizing, Septic Safe, Bleach Free, For Toilet Rings, Limescale, & Hard Water, Bathroom Cleaner
Units sold40KB00Q70RCW6
$14.97·★4.8·91.5K revsLysol Disinfecting Wipes, Multi-Surface Cleaner, Lemon, 80 ct. (4 Pack) | All Purpose Cleaner, Sanitizing, Deodorizing, Apartment Essentials, Back To School Cleaning Supplies, Kitchen & Bathroom Wipe
Units sold30KB000V9YYMK
$4.48·★4.7·19.6K revsLysol Power Foaming Bathroom Cleaner & Disinfectant Spray, 32 oz | Multipurpose Toilet, Sink, Tub, & Shower Cleaner, Sanitizer, Soap Scum & Mold Cleaner, 0% Bleach, Bathroom Cleaning Supplies
Units sold30K
Scrubbing Bubbles
1 ASIN in Top 10
6.0%
Units
30K
Revenue
$149.7K
Avg. price
$5.77
B015VBOE1S
$5.77·★4.4·23.9K revsScrubbing Bubbles Continuous Clean Toilet Drop-Ins, Automatic Blue Toilet Bowl Cleaner, Septic-Safe Tank Tablets Remove Hard Water Minerals & Limescale, Stain & Smell Protection, 5 Count (Pack of 1)
Units sold30K
Trending Lysol Toilet Bowl Cleaner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00Q70RCW6 booked 30K units at $14.97, with ▲ 50.0% MoM change. On the growth side, B0GR1MWHHL leads positive momentum with ▲ 525.0% MoM growth on 5K units, with B0DYJKB7GB close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00Q70RCW6
Lysol Disinfecting Wipes, Multi-Surface Cleaner, Lemon, 80 ct. (4 Pack) | All Purpose Cleaner, Sanitizing, Deodorizing, Apartment Essentials, Back To School Cleaning Supplies, Kitchen & Bathroom Wipe
Price
$14.97
Rating
4.8
Reviews
91.5K
Latest month sales
B0GR1MWHHL
Zep Acidic Toilet Bowl Cleaner - 32 oz (Case of 4) - ZUATBC324 - Experience the Ultimate Cleaning Power with Our 2x Thicker Clinging Formula, Designed to Deliver a Professional-Quality Clean
Price
$24.99
Rating
4.8
Reviews
298
Latest month sales
B0DYJKB7GB
Holaloha Toilet Brush and Holder Set, Space Saving, 2 Pack, White | Bathroom Accessories, Ergonomic Silicone Handle, Dense Bristles, Deep Cleaning, Scrubber, Compact Design
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.2
Reviews
1.4K
Latest month sales
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