Luxe Korean Under Eye Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Luxe Korean Under Eye Balm sales on Amazon US totaled 870,400 units in July 2026 (▼ 31.4% vs. the prior month), generating an estimated $16,266,515 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.9% of unit volume and 63.7% of revenue, while a typical listing is priced at $21.11. The keyword itself pulled 44,302 Amazon queries over the same period (▲ 96.4% MoM).
Zooming out to the 12-month window ending July 2026, the luxe korean under eye balm Top 50 moved 8,166,250 units and $148,417,078 in cumulative sales — an average of 680,521 units and $12,368,090 per month. Monthly throughput topped out at 1,268,600 units in June 2026 and dipped to 394,250 in September 2025, leaving the latest reading 116.5% higher than August 2025.
Luxe Korean Under Eye Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
870.4K
▼ 31.4% MoM
Monthly Revenue 2026/07
$16.3M
▼ 35.0% MoM
Top 10 Market Share 2026/07
68.9%
Luxe Korean Under Eye Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold luxe korean under eye balm listing on Amazon US in July 2026 is ASIN B07CDN39DP (Brand: LUMIFY), which sold 100,000 units at $11.93 apiece — equal to 11.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 600,000 units and $10,359,700 in July 2026 — 68.9% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Luxe Korean Under Eye Balm' on Amazon
July 2026
Is 68.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CDN39DP
LUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
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Best Luxe Korean Under Eye Balm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing luxe korean under eye balm brand in July 2026, moving 210,000 units across 3 ASINs for 35.0% of Top 10 volume. LUMIFY follows with 100,000 units (16.7%), ahead of Dr.Melaxin on 70,000 units (11.7%).
With 8 brands splitting the Top 10 and 63.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.93 to $22.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
3 ASINs in Top 10
35.0%
Units
210K
Revenue
$4.4M
Avg. price
$22.90
B0GHMZXX8Y
$19.90·★3.8·2.2K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90KB0DBF65JYY
$18.90·★4.6·20.9K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70KB0GVQ6NYR3
$29.90·★4.4·450 revsmedicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
Units sold50K
LUMIFY
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$1.2M
Avg. price
$11.93
B07CDN39DP
$11.93·★4.6·42.3K revsLUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
Dr.Melaxin
1 ASIN in Top 10
11.7%
Units
70K
Revenue
$1.3M
Avg. price
$19.00
B0CNCL35CH
$19.00·★4.1·9.5K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
Trending Luxe Korean Under Eye Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GVQ6NYR3 booked 50K units at $29.90.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVQ6NYR3
medicube PDRN Collagen Gua Sha Neck Wrinkle Cream - Firming, Contour Care | Built-In Gua Sha Massager with Volufiline 5% - For the Look of Fine Lines, Jawline, Neck, Décolleté, Korean Skincare, 3.17 oz
Price
$29.90
Rating
4.4
Reviews
450
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
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