Luna Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Luna sales on Amazon US totaled 58,700 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $2,550,488 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.1% of unit volume and 29.5% of revenue, while a typical listing is priced at $82.67. The keyword itself pulled 17,572 Amazon queries over the same period (▼ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the luna Top 50 moved 716,150 units and $19,148,923 in cumulative sales — an average of 59,679 units and $1,595,744 per month. Monthly throughput topped out at 98,750 units in February 2026 and dipped to 39,400 in May 2026, leaving the latest reading 16.4% higher than August 2025.
Luna Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.7K
▼ 11.2% MoM
Monthly Revenue 2026/07
$2.6M
▲ 47.0% MoM
Top 10 Market Share 2026/07
68.1%
Luna Market Share & Sales Concentration on Amazon US — July 2026
The most-sold luna listing on Amazon US in July 2026 is ASIN B01E4LWBLQ (Brand: Luna Bean), which sold 8,000 units at $29.32 apiece — equal to 13.6% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $752,380 in July 2026 — 68.1% of unit volume and 29.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Luna' on Amazon
July 2026
Is 68.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01E4LWBLQ
Luna Bean Hand Casting Kit - Couples, Wedding, Hand Mold | Highly detailed, easy to use, fun activity for making memories; gifts for women, special occasions, milestones, and family
8K
▼ 11.1%vs. prior month
$237.5K
latest month
12-month trend
B07P8BBTDZ
Luna Bar LemonZest, Gluten Free Snack Bars, 12ct | Plant-Based Protein Bars, 8g Protein, Non-GMO, Made with Organic Oats
7K
▼ 22.2%vs. prior month
$96K
latest month
12-month trend
B07HY86FRF
Luna Sundara Palo Santo Sticks, 100g Peruvian Smudging Wood | Sustainably harvested Bursera graveolens palo santo wood for meditation, cleansing, smudging, and rituals.
5K
▲ 25.0%vs. prior month
$65K
latest month
12-month trend
B0000CEO81
Luna Bar Nutz Over Chocolate Flavor - Gluten-Free - Non-GMO - 7-9g Protein - Made with Organic Oats - Low Glycemic - Whole Nutrition Snack Bars - 1.69 oz. (15 Count)
5K
▲ 0.0%vs. prior month
$81.4K
latest month
12-month trend
B07VL6LJF8
Luna Bar Mash-Ups LemonZest + Blueberry, Gluten Free Snack Bars, 15ct | Plant-Based Protein Bars, 7g Protein, Non-GMO, Made with Organic Oats
4K
▲ 0.0%vs. prior month
$83.8K
latest month
12-month trend
B0C6FM1VBP
Luna Bar Chocolate Peppermint Stick, Gluten Free Snack Bars, 12ct | Plant-Based Protein Bars, 8g Protein, Non-GMO, Made with Organic Oats and Chocolate
3K
▼ 25.0%vs. prior month
$41.5K
latest month
12-month trend
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Best Luna Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Luna Bar is the best-performing luna brand in July 2026, moving 23,000 units across 6 ASINs for 57.5% of Top 10 volume. Luna Bean follows with 10,000 units (25.0%), ahead of Luna Sundara on 5,000 units (12.5%).
With 4 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $34.16, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Luna Bar
6 ASINs in Top 10
57.5%
Units
23K
Revenue
$346.3K
Avg. price
$13.73
B07P8BBTDZ
$11.46·★4.6·2.9K revsLuna Bar LemonZest, Gluten Free Snack Bars, 12ct | Plant-Based Protein Bars, 8g Protein, Non-GMO, Made with Organic Oats
Units sold7KB0000CEO81
$16.49·★4.7·2K revsLuna Bar Nutz Over Chocolate Flavor - Gluten-Free - Non-GMO - 7-9g Protein - Made with Organic Oats - Low Glycemic - Whole Nutrition Snack Bars - 1.69 oz. (15 Count)
Units sold5KB07VL6LJF8
$18.35·★4.7·3.4K revsLuna Bar Mash-Ups LemonZest + Blueberry, Gluten Free Snack Bars, 15ct | Plant-Based Protein Bars, 7g Protein, Non-GMO, Made with Organic Oats
Units sold4KB0C6FM1VBP
$15.02·★4.6·692 revsLuna Bar Chocolate Peppermint Stick, Gluten Free Snack Bars, 12ct | Plant-Based Protein Bars, 8g Protein, Non-GMO, Made with Organic Oats and Chocolate
Units sold3KB0DNV1PDVT
$13.49·★4.5·522 revsLuna Bar Variety Pack, 6 Flavors, Gluten Free Snack Bars, 12ct | Plant-Based Protein Bars, 7-9g Protein, Non-GMO, Made with Organic Oats
Units sold2KB0FNGJ5T81
$7.59·★4.5·138 revsLUNA Berry Bars Mixed Berry, Fiber Granola Bars, Gluten Free, 6ct | Plant-Based Protein Bars, 8g Protein, Good Source of Fiber, Non-GMO, Made with Organic Oats and Real Berries
Units sold2K
Luna Bean
2 ASINs in Top 10
25.0%
Units
10K
Revenue
$301.2K
Avg. price
$34.16
B01E4LWBLQ
$29.32·★4.6·46.4K revsLuna Bean Hand Casting Kit - Couples, Wedding, Hand Mold | Highly detailed, easy to use, fun activity for making memories; gifts for women, special occasions, milestones, and family
Units sold8KB0DPLC5XF1
$38.99·★4.2·468 revsLuna Bean Baby Casting Kit - Hand & Foot Keepsake Mold, 4pc, New Mom Gift | The original baby casting kit - captures newborn hand & foot forever. Non-toxic. Makes 2 sets: one to keep, one to gift
Units sold2K
Luna Sundara
1 ASIN in Top 10
12.5%
Units
5K
Revenue
$65K
Avg. price
$12.99
B07HY86FRF
$12.99·★4.5·13.8K revsLuna Sundara Palo Santo Sticks, 100g Peruvian Smudging Wood | Sustainably harvested Bursera graveolens palo santo wood for meditation, cleansing, smudging, and rituals.
Units sold5K
Trending Luna Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DPLC5XF1 booked 2K units at $38.99, with ▲ 100.0% MoM change. On the growth side, B0FNGJ5T81 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00JCO3ALG close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPLC5XF1
Luna Bean Baby Casting Kit - Hand & Foot Keepsake Mold, 4pc, New Mom Gift | The original baby casting kit - captures newborn hand & foot forever. Non-toxic. Makes 2 sets: one to keep, one to gift
Price
$38.99
Rating
4.2
Reviews
468
Latest month sales
B0FNGJ5T81
LUNA Berry Bars Mixed Berry, Fiber Granola Bars, Gluten Free, 6ct | Plant-Based Protein Bars, 8g Protein, Good Source of Fiber, Non-GMO, Made with Organic Oats and Real Berries
Price
$7.59
Rating
4.5
Reviews
138
Latest month sales
B00JCO3ALG
Nested Naturals Luna Sleep Aid - Non-Habit Forming Natural Sleeping Pills for Adults with Naturally Sourced Ingredients - Valerian Root, Melatonin, Chamomile, Lemon Balm, & More - 60 Vegan Capsules
Unlock to view ASIN details and product titles
Price
$19.95
Rating
3.9
Reviews
14.4K
Latest month sales
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