Lululemon Shorts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

CRZ YOGA is the best-performing lululemon shorts brand in July 2026, moving 12,000 units across 4 ASINs for 30.0% of Top 10 volume. Leafigure follows with 10,000 units (25.0%), ahead of BMJL on 9,000 units (22.5%).

With 6 brands splitting the Top 10 and 77.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $26.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CP1ZLYRT booked 3K units at $28.00. On the growth side, B0GKG9MPXY leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B0CTMJLBDH close behind at ▲ 33.3% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.