Lululemon Leggings Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

CRZ YOGA is the best-performing lululemon leggings brand in July 2026, moving 8,000 units across 3 ASINs for 30.8% of Top 10 volume. Bluemaple follows with 6,000 units (23.1%), ahead of SINOPHANT on 2,000 units (7.7%).

With 8 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.18 to $29.33, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FTV8WXDD booked 2K units at $26.99. On the growth side, B09MQGZMHY leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B08T68Y8YM close behind at ▲ 12.5% MoM on 900 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.