Lotion For Dry Skin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lotion For Dry Skin sales on Amazon US totaled 1,869,000 units in July 2026 (▼ 16.5% vs. the prior month), generating an estimated $28,813,210 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 46.9% of revenue, while a typical listing is priced at $14.01. The keyword itself pulled 13,609 Amazon queries over the same period (▼ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the lotion for dry skin Top 50 moved 21,152,000 units and $322,382,120 in cumulative sales — an average of 1,762,667 units and $26,865,177 per month. Monthly throughput topped out at 2,239,000 units in June 2026 and dipped to 1,069,000 in May 2026, leaving the latest reading 22.6% higher than August 2025.
Lotion For Dry Skin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.9M
▼ 16.5% MoM
Monthly Revenue 2026/07
$28.8M
▼ 17.1% MoM
Top 10 Market Share 2026/07
45.5%
Lotion For Dry Skin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lotion for dry skin listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $11.00 apiece — equal to 5.4% of every unit tracked in this report.
The Top 10 ASINs account for 850,000 units and $13,516,800 in July 2026 — 45.5% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lotion For Dry Skin' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
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Best Lotion For Dry Skin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing lotion for dry skin brand in July 2026, moving 280,000 units across 4 ASINs for 32.9% of Top 10 volume. Dove follows with 100,000 units (11.8%), ahead of La Roche-Posay on 100,000 units (11.8%).
Volume is spread across 7 brands, with the top three holding 56.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.00 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
4 ASINs in Top 10
32.9%
Units
280K
Revenue
$4.6M
Avg. price
$16.34
B00365DABC
$14.97·★4.7·63K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB00TTD9BRC
$18.96·★4.7·147.9K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB00SNPCSUY
$15.44·★4.6·57K revsCeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
Units sold60KB01MSSDEPK
$15.97·★4.7·132.8K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60K
Dove
1 ASIN in Top 10
11.8%
Units
100K
Revenue
$1.1M
Avg. price
$11.00
B00MEDOY2G
$11.00·★4.8·86.2K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100K
La Roche-Posay
1 ASIN in Top 10
11.8%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·51.4K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
Trending Lotion For Dry Skin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00SNPCSUY booked 60K units at $15.44, with ▼ 14.3% MoM change. On the growth side, B00DG8EZKO leads positive momentum with ▲ 11.1% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00SNPCSUY
CeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
Price
$15.44
Rating
4.6
Reviews
57K
Latest month sales
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Price
$15.97
Rating
4.7
Reviews
132.8K
Latest month sales
B00DG8EZKO
NIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
Unlock to view ASIN details and product titles
Price
$6.79
Rating
4.7
Reviews
30.5K
Latest month sales
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