Londontown Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Londontown Nail Polish sales on Amazon US totaled 174,800 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $1,735,736 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.4% of unit volume and 62.3% of revenue, while a typical listing is priced at $15.35. The keyword itself pulled 32,470 Amazon queries over the same period (▼ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the londontown nail polish Top 50 moved 1,908,600 units and $18,870,361 in cumulative sales — an average of 159,050 units and $1,572,530 per month. Monthly throughput topped out at 197,300 units in June 2026 and dipped to 92,250 in May 2026, leaving the latest reading 0.0% higher than August 2025.
Londontown Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
174.8K
▼ 11.4% MoM
Monthly Revenue 2026/07
$1.7M
▼ 16.4% MoM
Top 10 Market Share 2026/07
78.4%
Londontown Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold londontown nail polish listing on Amazon US in July 2026 is ASIN B0046MK34G (Brand: Sally Hansen), which sold 40,000 units at $4.97 apiece — equal to 22.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 137,000 units and $1,082,020 in July 2026 — 78.4% of unit volume and 62.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Londontown Nail Polish' on Amazon
July 2026
Is 78.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0046MK34G
Sally Hansen Instant Cuticle Remover™, Nail Treatment, Fast Drying, Contains Aloe and Chamomile
40K
▼ 20.0%vs. prior month
$198.8K
latest month
12-month trend
B07F12SZDS
Beetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set | Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
30K
▲ 0.0%vs. prior month
$234.6K
latest month
12-month trend
B005HGWGVS
Onyx Professional Hard as Hoof Nail Strengthening Cream, Island Coconut 1oz | Made in USA, Nail Growth and Conditioning Cuticle Cream Stops Splits, Chips, Cracks & Strengthens Nails
20K
▲ 0.0%vs. prior month
$205.8K
latest month
12-month trend
B000AADEP8
Sally Hansen Double Duty™, Base and Top Coat, Quick Dry, Long Lasting, Streak-Free Shine, Clear Nail Polish
10K
▲ 0.0%vs. prior month
$39.6K
latest month
12-month trend
B0FQNNQPX1
Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)
10K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0DGT9WL43
Nail Polish Remover Pads - 100% Non-Acetone - 50 Pack Bulk Set - Individually Wrapped - Quick Nail Polish Remover Wipes - Fingernail Travel Kit to Clear Nail Polish for Home & Professional Removal
9K
▲ 28.6%vs. prior month
$85.3K
latest month
12-month trend
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Best Londontown Nail Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sally Hansen is the best-performing londontown nail polish brand in July 2026, moving 54,000 units across 3 ASINs for 39.4% of Top 10 volume. beetles Gel Polish follows with 30,000 units (21.9%), ahead of Onyx Professional on 20,000 units (14.6%).
With 8 brands splitting the Top 10 and 75.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sally Hansen
3 ASINs in Top 10
39.4%
Units
54K
Revenue
$262.3K
Avg. price
$4.97
B0046MK34G
$4.97·★4.6·58.8K revsSally Hansen Instant Cuticle Remover™, Nail Treatment, Fast Drying, Contains Aloe and Chamomile
Units sold40KB000AADEP8
$3.96·★4.6·15.1K revsSally Hansen Double Duty™, Base and Top Coat, Quick Dry, Long Lasting, Streak-Free Shine, Clear Nail Polish
Units sold10KB08TMH87QP
$5.98·★4.4·15.3K revsSally Hansen Insta-Dri Nail Polish | Quick Dry, Long Lasting, Streak-Free Shine | Semi-Opaque, Glossy | 239 In a Blush | Pale Pink Nude Nail Color
Units sold4K
beetles Gel Polish
1 ASIN in Top 10
21.9%
Units
30K
Revenue
$234.6K
Avg. price
$7.99
B07F12SZDS
$7.99·★4.6·104K revsBeetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set | Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
Units sold30K
Onyx Professional
1 ASIN in Top 10
14.6%
Units
20K
Revenue
$205.8K
Avg. price
$12.99
B005HGWGVS
$12.99·★4.4·79.3K revsOnyx Professional Hard as Hoof Nail Strengthening Cream, Island Coconut 1oz | Made in USA, Nail Growth and Conditioning Cuticle Cream Stops Splits, Chips, Cracks & Strengthens Nails
Units sold20K
Trending Londontown Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08TMH87QP booked 4K units at $5.98, with ▲ 0.0% MoM change. On the growth side, B0GHYKCHFD leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B09NBR9DPR close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08TMH87QP
Sally Hansen Insta-Dri Nail Polish | Quick Dry, Long Lasting, Streak-Free Shine | Semi-Opaque, Glossy | 239 In a Blush | Pale Pink Nude Nail Color
Price
$5.98
Rating
4.4
Reviews
15.3K
Latest month sales
B0GHYKCHFD
AzureBeauty 18ml Nail Strengthener and Growth, Milky White Nail Polish | Nail Repair for Damaged Nails, Ridge Filler Air Quick Dry Natural Polish, Nail Concealer Foundation, Easy to Peel Off
Price
$7.59
Rating
4.2
Reviews
1.1K
Latest month sales
B09NBR9DPR
2Pcs Nail Clean Up Brushes, Nail Brushes for Cleaning Polish Mistakes | Clean Up Brushes with Round and Angled Tips for Polish Mistakes, Cuticle Edges, Gel Cleanup, Nail Art Designs and Manicures
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.4
Reviews
2.5K
Latest month sales
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