Locket Necklace Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Locket Necklace sales on Amazon US totaled 5,450 units in July 2026 (▲ 12.4% vs. the prior month), generating an estimated $89,814 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.1% of unit volume and 56.2% of revenue, while a typical listing is priced at $23.46. The keyword itself pulled 21,650 Amazon queries over the same period (▼ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the locket necklace Top 50 moved 72,750 units and $1,366,976 in cumulative sales — an average of 6,063 units and $113,915 per month. Monthly throughput topped out at 15,200 units in December 2025 and dipped to 3,100 in May 2026, leaving the latest reading 21.1% higher than August 2025.
Locket Necklace Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.5K
▲ 12.4% MoM
Monthly Revenue 2026/07
$89.8K
▲ 2.6% MoM
Top 10 Market Share 2026/07
66.1%
Locket Necklace Market Share & Sales Concentration on Amazon US — July 2026
The most-sold locket necklace listing on Amazon US in July 2026 is ASIN B0BQQT997V (Brand: shajwo), which sold 600 units at $16.98 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 3,600 units and $50,455 in July 2026 — 66.1% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Locket Necklace' on Amazon
July 2026
Is 66.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BQQT997V
shajwo Cylinder Cremation Jewelry Tree of Life Urn Ashes Necklace for Women Men Vial Cremation Ash Pendant Loved One Memorial Jewelry
600
▲ 20.0%vs. prior month
$10.2K
latest month
12-month trend
B0DLW5J86B
Airmb Heart Necklace for Women Gold/Silver Plated Trendy Heart Choker Lover Pendant Hypoallergenic Fashion Gold/Silver Necklace for Women Love Jewelry Gift for Women Girlfriend
600
▼ 14.3%vs. prior month
$6K
latest month
12-month trend
B0BRPWQ42T
Jewlpire 18k Gold Plated 925 Sterling Silver Chain Necklace for Women, 1.1mm Cable Chains Necklace Thin & Dainty & Sturdy Women's Chain Necklaces, 14/16/17/18/20/22/24 Inches
500
▲ 0.0%vs. prior month
$10.7K
latest month
12-month trend
B0GK6LQPVY
Chunky Heart Tie Necklace for Women,Wrap Choker with Heart Locket Pendant
300
▲ 200.0%vs. prior month
$3K
latest month
12-month trend
B07N1QDRLN
YOUFENG Locket Necklace that Holds Pictures Flower Lockets Pendant Necklaces Birthday Gifts Jewelry
300
▲ 0.0%vs. prior month
$3K
latest month
12-month trend
B0FP4RS8Q6
Turandoss Colorful Beaded Initial Necklaces, Birthday Gifts for Teen Girls
300
▲ 200.0%vs. prior month
$3.9K
latest month
12-month trend
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Best Locket Necklace Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
shajwo is the best-performing locket necklace brand in July 2026, moving 600 units across 1 ASIN for 16.7% of Top 10 volume. Airmb follows with 600 units (16.7%), ahead of Jewlpire on 500 units (13.9%).
Volume is spread across 9 brands, with the top three holding 47.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
shajwo
1 ASIN in Top 10
16.7%
Units
600
Revenue
$10.2K
Avg. price
$16.98
B0BQQT997V
$16.98·★4.7·1.6K revsshajwo Cylinder Cremation Jewelry Tree of Life Urn Ashes Necklace for Women Men Vial Cremation Ash Pendant Loved One Memorial Jewelry
Units sold600
Airmb
1 ASIN in Top 10
16.7%
Units
600
Revenue
$6K
Avg. price
$9.99
B0DLW5J86B
$9.99·★4.5·382 revsAirmb Heart Necklace for Women Gold/Silver Plated Trendy Heart Choker Lover Pendant Hypoallergenic Fashion Gold/Silver Necklace for Women Love Jewelry Gift for Women Girlfriend
Units sold600
Jewlpire
1 ASIN in Top 10
13.9%
Units
500
Revenue
$10.7K
Avg. price
$21.99
B0BRPWQ42T
$21.99·★4.4·5.9K revsJewlpire 18k Gold Plated 925 Sterling Silver Chain Necklace for Women, 1.1mm Cable Chains Necklace Thin & Dainty & Sturdy Women's Chain Necklaces, 14/16/17/18/20/22/24 Inches
Units sold500
Trending Locket Necklace Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GK6LQPVY leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0FP4RS8Q6 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GK6LQPVY
Chunky Heart Tie Necklace for Women,Wrap Choker with Heart Locket Pendant
Price
$9.99
Rating
4.0
Reviews
9
Latest month sales
B0FP4RS8Q6
Turandoss Colorful Beaded Initial Necklaces, Birthday Gifts for Teen Girls
Price
$12.99
Rating
4.5
Reviews
110
Latest month sales
B07R9VY3M9
YOUFENG Love Heart Locket Necklace that Holds Pictures Polished Lockets Necklaces Birthday Gifts Unicorn
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.3
Reviews
3.2K
Latest month sales
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