Little People Toy Story Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Little People Toy Story sales on Amazon US totaled 136,000 units in July 2026 (▲ 1.0% vs. the prior month), generating an estimated $3,298,857 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 52.3% of revenue, while a typical listing is priced at $23.48. The keyword itself pulled 6,032 Amazon queries over the same period (▼ 48.8% MoM).
Zooming out to the 12-month window ending July 2026, the little people toy story Top 50 moved 1,022,400 units and $26,462,489 in cumulative sales — an average of 85,200 units and $2,205,207 per month. Monthly throughput topped out at 189,800 units in November 2025 and dipped to 32,900 in January 2026, leaving the latest reading 198.2% higher than August 2025.
Little People Toy Story Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
136K
▲ 1.0% MoM
Monthly Revenue 2026/07
$3.3M
▼ 9.4% MoM
Top 10 Market Share 2026/07
50.7%
Little People Toy Story Market Share & Sales Concentration on Amazon US — July 2026
The most-sold little people toy story listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 69,000 units and $1,724,950 in July 2026 — 50.7% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Little People Toy Story' on Amazon
July 2026
Is 50.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B0FDH2CB79
Mattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 100.0%vs. prior month
$79.8K
latest month
12-month trend
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 166.7%vs. prior month
$79.8K
latest month
12-month trend
B07PN7FP76
Disney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
5K
▼ 50.0%vs. prior month
$199.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Little People Toy Story Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing little people toy story brand in July 2026, moving 16,000 units across 2 ASINs for 23.2% of Top 10 volume. Disney Store follows with 15,000 units (21.7%), ahead of Disney on 10,000 units (14.5%).
Volume is spread across 7 brands, with the top three holding 59.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
2 ASINs in Top 10
23.2%
Units
16K
Revenue
$159.5K
Avg. price
$9.97
B0FDH2CB79
$9.97·★4.7·1.2K revsMattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3BLH2
$9.97·★4.7·1.2K revsMattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8K
Disney Store
2 ASINs in Top 10
21.7%
Units
15K
Revenue
$598.3K
Avg. price
$39.89
B07QTZ8238
$39.88·★4.7·49.5K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10KB07PN7FP76
$39.90·★4.7·49.5K revsDisney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold5K
Disney
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$399.5K
Avg. price
$39.95
B07PQFT83F
$39.95·★4.7·49.5K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10K
Trending Little People Toy Story Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FDH3BLH2 booked 8K units at $9.97, with ▲ 166.7% MoM change. On the growth side, B0FK1BM949 leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Price
$9.97
Rating
4.7
Reviews
1.2K
Latest month sales
B0FCYSNGZ1
Potato Head Disney Pixar Toy Story 5 Talkin' Mr. Potato Head with 25+ Sounds and Phrases, Preschool Toys for Kids 2+
Price
$19.99
Rating
4.8
Reviews
152
Latest month sales
B0FK1BM949
Mattel Disney and Pixar Toy Story 5 Interactables Forky | 7-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
Unlock to view ASIN details and product titles
Price
$24.17
Rating
4.5
Reviews
461
Latest month sales
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