Lip Liner Pencil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lip Liner Pencil sales on Amazon US totaled 210,600 units in July 2026 (▼ 19.8% vs. the prior month), generating an estimated $1,533,559 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 57.1% of revenue, while a typical listing is priced at $7.92. The keyword itself pulled 16,911 Amazon queries over the same period (▼ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the lip liner pencil Top 50 moved 2,617,600 units and $19,801,164 in cumulative sales — an average of 218,133 units and $1,650,097 per month. Monthly throughput topped out at 269,050 units in December 2025 and dipped to 137,600 in May 2026, leaving the latest reading 3.0% higher than August 2025.
Lip Liner Pencil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.6K
▼ 19.8% MoM
Monthly Revenue 2026/07
$1.5M
▼ 33.1% MoM
Top 10 Market Share 2026/07
55.1%
Lip Liner Pencil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lip liner pencil listing on Amazon US in July 2026 is ASIN B07MWSXPT1 (Brand: e.l.f.), which sold 20,000 units at $5.79 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 116,000 units and $875,360 in July 2026 — 55.1% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lip Liner Pencil' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0CMYR1CNK
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
10K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0GF21LCW2
Laka Lip Liner - Smooth & Blendable Soft Matte Lip Contour Pencil for Shaping & Overlining Lips | Waterproof Formula, Oil-Cleanse Off, Long-Lasting Wear | #02 Suede Pink (Cool Nude Pink)
10K
▲ 0.0%vs. prior month
$156.9K
latest month
12-month trend
B00WT26UX8
wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)
10K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lip Liner Pencil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing lip liner pencil brand in July 2026, moving 40,000 units across 3 ASINs for 34.5% of Top 10 volume. REVLON follows with 20,000 units (17.2%), ahead of NYX PROFESSIONAL MAKEUP on 19,000 units (16.4%).
With 7 brands splitting the Top 10 and 68.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.26 to $8.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
3 ASINs in Top 10
34.5%
Units
40K
Revenue
$140K
Avg. price
$3.26
B07MWSXPT1
$5.79·★4.4·35.2K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units sold20KB0CMYR1CNK
$2.00·★4.6·19.6K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold10KB0CMYTMYHQ
$2.00·★4.6·19.6K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold10K
REVLON
1 ASIN in Top 10
17.2%
Units
20K
Revenue
$157.2K
Avg. price
$6.67
B000H3I2JG
$6.67·★4.5·54.3K revsRevlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
16.4%
Units
19K
Revenue
$166.2K
Avg. price
$8.73
B00WZQTCS8
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Units sold10KB079ZX2QBD
$5.97·★4.5·53K revsNYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Espresso
Units sold9K
Trending Lip Liner Pencil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CN1D9C6Q booked 7K units at $14.40, with ▲ 40.0% MoM change. On the growth side, B07PGQDWMT leads positive momentum with ▲ 233.3% MoM growth on 2K units, with B0G5T5NMJZ close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN1D9C6Q
Wonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
Price
$14.40
Rating
3.8
Reviews
5K
Latest month sales
B07PGQDWMT
MAYBELLINE Super Stay Ink Crayon Lipstick Makeup, Precision Tip Matte Lip Crayon with Built-in Sharpener, Longwear Up To 8Hrs, Lead The Way, Pink Beige, 1 Count
Price
$9.98
Rating
4.5
Reviews
41.2K
Latest month sales
B0G5T5NMJZ
NYX PROFESSIONAL MAKEUP Matte Suede Lip Liner, Velvety-Smooth, Long-Lasting Formula For A Defined Lip Makeup Look - The OG Brew (Brown)
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.5
Reviews
6K
Latest month sales
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