Lion Brand Yarn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lion Brand Yarn sales on Amazon US totaled 13,950 units in July 2026 (▼ 3.8% vs. the prior month), generating an estimated $142,652 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.1% of unit volume and 74.7% of revenue, while a typical listing is priced at $12.96. The keyword itself pulled 17,629 Amazon queries over the same period (▲ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the lion brand yarn Top 50 moved 169,500 units and $2,264,397 in cumulative sales — an average of 14,125 units and $188,700 per month. Monthly throughput topped out at 20,150 units in December 2025 and dipped to 6,700 in May 2026, leaving the latest reading 13.0% higher than August 2025.
Lion Brand Yarn Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.9K
▼ 3.8% MoM
Monthly Revenue 2026/07
$142.7K
▼ 7.3% MoM
Top 10 Market Share 2026/07
78.1%
Lion Brand Yarn Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lion brand yarn listing on Amazon US in July 2026 is ASIN B000XZY8Q4 (Brand: Red Heart), which sold 5,000 units at $4.18 apiece — equal to 35.8% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,900 units and $106,492 in July 2026 — 78.1% of unit volume and 74.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lion Brand Yarn' on Amazon
July 2026
Is 78.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000XZY8Q4
Red Heart Super Saver Yarn for Crocheting & Knitting, White, Single | #4 Medium Worsted Weight Acrylic Soft Yarn for Blankets, Beanies, Amigurumi, and Beginner Projects, 364 yards, 198g/7oz
5K
▲ 0.0%vs. prior month
$19.1K
latest month
12-month trend
B0C448JY95
Red Heart Craft Kit, Yarn for Crocheting and Knitting | #4 Medium Worsted Weight 100% Acrylic Yarn Kit for Amigurumi Projects, 12 Colors, 93 yards, 50g/1.7oz
2K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B0FBKMNMKB
Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn, Jumbo Big Thick Chunky Yarns for Crocheting, Tie Dye Bulky Knit Yarns, 8 Skein (20 yds 8 oz Each Skein), Cream&Sage&Grey&Khaki
1K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
B09W1J7FWG
Red Heart Super Saver 3-Pack yarn, WHITE 3 Pack | #4 Medium Worsted Weight Acrylic Soft Yarn for Blankets, Beanies, Amigurumi, and Beginner Projects, 364 yards, 198g/7oz
700
▼ 12.5%vs. prior month
$8K
latest month
12-month trend
B079P99STM
Lion Brand Yarn Feels Like Butta Yarn, Velvety-Soft Yarn for Crocheting and Knitting, 1 Pack, Dusty Pink
500
▲ 0.0%vs. prior month
$2.4K
latest month
12-month trend
B0D98L4NLH
Caron All Day Cotton Yarn for Crocheting, Jute, 3-Pack | #4 Worsted Yarn, 100% Mercerized Cotton, Soft Crochet Yarn for Knitting, Amigurumi & Crafts, 173yds, 100g/3.5oz per skein
500
▼ 50.0%vs. prior month
$6.4K
latest month
12-month trend
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Best Lion Brand Yarn Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Red Heart is the best-performing lion brand yarn brand in July 2026, moving 8,000 units across 4 ASINs for 73.4% of Top 10 volume. Lion Brand Yarn follows with 1,100 units (10.1%), ahead of Cozyful on 1,000 units (9.2%).
With 5 brands splitting the Top 10 and 92.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.13 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Red Heart
4 ASINs in Top 10
73.4%
Units
8K
Revenue
$62.8K
Avg. price
$14.16
B000XZY8Q4
$4.18·★4.7·36.6K revsRed Heart Super Saver Yarn for Crocheting & Knitting, White, Single | #4 Medium Worsted Weight Acrylic Soft Yarn for Blankets, Beanies, Amigurumi, and Beginner Projects, 364 yards, 198g/7oz
Units sold5KB0C448JY95
$14.99·★4.5·2.6K revsRed Heart Craft Kit, Yarn for Crocheting and Knitting | #4 Medium Worsted Weight 100% Acrylic Yarn Kit for Amigurumi Projects, 12 Colors, 93 yards, 50g/1.7oz
Units sold2KB09W1J7FWG
$15.00·★4.8·13.8K revsRed Heart Super Saver 3-Pack yarn, WHITE 3 Pack | #4 Medium Worsted Weight Acrylic Soft Yarn for Blankets, Beanies, Amigurumi, and Beginner Projects, 364 yards, 198g/7oz
Units sold700B0DF6V1893
$22.46·★4.7·2.1K revsRed Heart Super Saver Bitty Stripes Crochet Yarn, Crayon Box, 2-Pack | #4 Medium Worsted 100% Acrylic Self-Striping Yarn for Knitting, Blankets, Hats, Scarves, and Sweaters, 515 yards, 283g/10oz
Units sold300
Lion Brand Yarn
3 ASINs in Top 10
10.1%
Units
1.1K
Revenue
$6.5K
Avg. price
$5.13
B079P99STM
$3.49·★4.6·9K revsLion Brand Yarn Feels Like Butta Yarn, Velvety-Soft Yarn for Crocheting and Knitting, 1 Pack, Dusty Pink
Units sold500B07WXF3F39
$6.66·★4.7·7.1K revsLion Brand Yarn Mandala Ombré Yarn, Mantra, Blue Multicolor, 1 Pack | Variegated Yarn for Crochet, Knit, Crafts, Soft, Acrylic Fiber for Blankets, Worsted Weight Sweaters, Colorful Shawls
Units sold300B0D5XP5K93
$5.24·★4.6·17.7K revsLion Brand Yarn, 24/7 Cotton Yarn, Eggplant, Purple, 1 Pack | Light Worsted 100% Mercerized Cotton Yarn for Crochet, Knitting, Craft, 185 Yards of Natural Fiber for Tees, Bags, Dishcloths
Units sold300
Cozyful
1 ASIN in Top 10
9.2%
Units
1K
Revenue
$26K
Avg. price
$25.99
B0FBKMNMKB
$25.99·★4.5·1.9K revsCozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn, Jumbo Big Thick Chunky Yarns for Crocheting, Tie Dye Bulky Knit Yarns, 8 Skein (20 yds 8 oz Each Skein), Cream&Sage&Grey&Khaki
Units sold1K
Trending Lion Brand Yarn Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D5XP5K93 booked 300 units at $5.24, with ▲ 50.0% MoM change. On the growth side, B0042TNAG6 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B07WW9VZVT close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D5XP5K93
Lion Brand Yarn, 24/7 Cotton Yarn, Eggplant, Purple, 1 Pack | Light Worsted 100% Mercerized Cotton Yarn for Crochet, Knitting, Craft, 185 Yards of Natural Fiber for Tees, Bags, Dishcloths
Price
$5.24
Rating
4.6
Reviews
17.7K
Latest month sales
B0042TNAG6
Lion Brand Yarn Hometown Yarn, Super-Bulky Yarn for Knitting, Crocheting, and Crafting, 1 Pack, Aspen Tweed
Price
$4.49
Rating
4.6
Reviews
11.7K
Latest month sales
B07WW9VZVT
Lion Brand Yarn Mandala Ombré Yarn, Tranquil, Rainbow Multicolor, 1 Pack | Variegated Yarn for Crochet, Knit, Crafts, Soft, Acrylic Fiber for Blankets, Worsted Weight Sweaters, Colorful Shawls
Unlock to view ASIN details and product titles
Price
$6.34
Rating
4.7
Reviews
7.1K
Latest month sales
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