Lingerie For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lingerie For Women sales on Amazon US totaled 46,400 units in July 2026 (▲ 19.3% vs. the prior month), generating an estimated $521,328 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 47.4% of revenue, while a typical listing is priced at $13.02. The keyword itself pulled 558,695 Amazon queries over the same period (▼ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the lingerie for women Top 50 moved 405,800 units and $5,034,878 in cumulative sales — an average of 33,817 units and $419,573 per month. Monthly throughput topped out at 46,600 units in February 2026 and dipped to 19,450 in May 2026, leaving the latest reading 76.4% higher than August 2025.
Lingerie For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.4K
▲ 19.3% MoM
Monthly Revenue 2026/07
$521.3K
▲ 16.4% MoM
Top 10 Market Share 2026/07
56.0%
Lingerie For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lingerie for women listing on Amazon US in July 2026 is ASIN B0DHDB8DS8 (Brand: UNDER THE SEA), which sold 6,000 units at $8.49 apiece — equal to 12.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $246,850 in July 2026 — 56.0% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lingerie For Women' on Amazon
July 2026
Top 5 Volume Share breakdown
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
6K
▲ 50.0%vs. prior month
$56.9K
latest month
12-month trend
B0FQ5HDS9N
nine-tailed fox Womens Fishnet Bodystocking One Piece Mesh Bodysuit Sexy Tights Full Body See Through Jumpsuit
4K
▲ 100.0%vs. prior month
$40K
latest month
12-month trend
B0FX7JRH4N
READY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
3K
▲ 50.0%vs. prior month
$35.5K
latest month
12-month trend
B01N405SW3
Avidlove Womens Lingerie Fishnet Dress Mesh Badydoll Fishnet Bodysuit See Through Chemise
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0CT8PR684
Famstar Sexy Lingerie for Women Naughty Fishnet Lingerie Set Bodysuit Outfits Teddy Babydoll Erotic Mesh Women’s Outfits
2K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CXP74C9Y
FRENZCOY Women Lingerie Fishnet Bodysuit Sparkle Rhinestone Sexy Mesh Teddy Lingerie One Size
2K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lingerie For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
UNDER THE SEA is the best-performing lingerie for women brand in July 2026, moving 6,000 units across 1 ASIN for 23.1% of Top 10 volume. READY TO LOVE follows with 5,000 units (19.2%), ahead of nine-tailed fox on 4,000 units (15.4%).
Volume is spread across 9 brands, with the top three holding 57.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $13.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
UNDER THE SEA
1 ASIN in Top 10
23.1%
Units
6K
Revenue
$56.9K
Avg. price
$8.49
B0DHDB8DS8
$8.49·★4.4·1.9K revsUNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
Units sold6K
READY TO LOVE
2 ASINs in Top 10
19.2%
Units
5K
Revenue
$59.4K
Avg. price
$13.48
B0FX7JRH4N
$12.99·★4.4·506 revsREADY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
Units sold3KB0DDL3DJKZ
$13.97·★4.4·4.1K revsREADY TO LOVE Sexy Women's Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack
Units sold2K
nine-tailed fox
1 ASIN in Top 10
15.4%
Units
4K
Revenue
$40K
Avg. price
$9.99
B0FQ5HDS9N
$9.99·★4.4·219 revsnine-tailed fox Womens Fishnet Bodystocking One Piece Mesh Bodysuit Sexy Tights Full Body See Through Jumpsuit
Units sold4K
Trending Lingerie For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FNCX9TDG leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B0FQ5HDS9N close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNCX9TDG
Fishnet Bodysuit High-elastic Bodystocking Sexy Lingerie For Women
Price
$9.99
Rating
4.5
Reviews
37
Latest month sales
B0FQ5HDS9N
nine-tailed fox Womens Fishnet Bodystocking One Piece Mesh Bodysuit Sexy Tights Full Body See Through Jumpsuit
Price
$9.99
Rating
4.4
Reviews
219
Latest month sales
B0FSRG2TXY
ADOME Sexy V Neck Polka Dots Sheer Lace Babydoll Lingerie Set Mesh Nighty Sleepwear
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
317
Latest month sales
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