Lights Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lights sales on Amazon US totaled 372,000 units in July 2026 (▼ 2.6% vs. the prior month), generating an estimated $7,771,280 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 26.9% of unit volume and 28.9% of revenue, while a typical listing is priced at $21.12. The keyword itself pulled 100,375 Amazon queries over the same period (▲ 34.7% MoM).
Zooming out to the 12-month window ending July 2026, the lights Top 50 moved 4,200,100 units and $90,867,428 in cumulative sales — an average of 350,008 units and $7,572,286 per month. Monthly throughput topped out at 402,100 units in November 2025 and dipped to 245,800 in May 2026, leaving the latest reading 5.1% higher than August 2025.
Lights Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
372K
▼ 2.6% MoM
Monthly Revenue 2026/07
$7.8M
▼ 6.5% MoM
Top 10 Market Share 2026/07
26.9%
Lights Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lights listing on Amazon US in July 2026 is ASIN B0991Q94KP (Brand: Govee), which sold 10,000 units at $13.49 apiece — equal to 2.7% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $2,247,900 in July 2026 — 26.9% of unit volume and 28.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lights' on Amazon
July 2026
Is 26.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0991Q94KP
Govee 16.4ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
10K
▲ 0.0%vs. prior month
$134.1K
latest month
12-month trend
B099WTN2TR
Govee RGBIC Floor Lamp Basic, 1000lm LED Corner Lamp, Black | Compatible with Alexa and Matter, Modern Floor Lamp with Music Sync and 16 Million DIY Colors, Standing Lamp for Bedroom
10K
▲ 0.0%vs. prior month
$690.2K
latest month
12-month trend
B09F3DJNGF
Tuffenough Solar Outdoor Lights 2500LM 210 LED Security Lights with Remote Control,3 Heads Motion Sensor Lights, IP65 Waterproof,270° Wide Angle Flood Wall Lights with 3 Modes(2 Packs)
10K
▲ 0.0%vs. prior month
$248.6K
latest month
12-month trend
B09V366BDY
KSIPZE 100ft Led Strip Lights RGB Music Sync Color Changing Led Lights with Smart App Control Remote Led Lights for Bedroom Room Lighting Flexible Home Décor
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0B4518KC2
Northern Galaxy Light Aurora Projector with 33 Light Effects, Night Lights LED Star Projector for Bedroom Nebula Lamp, Remote Control, White Noises, Bluetooth Speaker for Parties Black
10K
▲ 0.0%vs. prior month
$332.2K
latest month
12-month trend
B0BDF8CVBN
MCGOR 10inch Under Cabinet Lighting, 2 Pack Rechargeable Motion Sensor Light Indoor, 5 Levels Dimmable Magnetic Closet Lights, Wireless Under Counter Lights for Kitchen, Stairs
10K
▲ 0.0%vs. prior month
$169.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lights Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Govee is the best-performing lights brand in July 2026, moving 20,000 units across 2 ASINs for 20.0% of Top 10 volume. Tuffenough follows with 10,000 units (10.0%), ahead of KSIPZE on 10,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $41.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Govee
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$824.3K
Avg. price
$41.74
B0991Q94KP
$13.49·★4.4·26.1K revsGovee 16.4ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
Units sold10KB099WTN2TR
$69.99·★4.4·11.5K revsGovee RGBIC Floor Lamp Basic, 1000lm LED Corner Lamp, Black | Compatible with Alexa and Matter, Modern Floor Lamp with Music Sync and 16 Million DIY Colors, Standing Lamp for Bedroom
Units sold10K
Tuffenough
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$248.6K
Avg. price
$24.69
B09F3DJNGF
$24.69·★4.4·40.7K revsTuffenough Solar Outdoor Lights 2500LM 210 LED Security Lights with Remote Control,3 Heads Motion Sensor Lights, IP65 Waterproof,270° Wide Angle Flood Wall Lights with 3 Modes(2 Packs)
Units sold10K
KSIPZE
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$99.9K
Avg. price
$12.99
B09V366BDY
$12.99·★4.4·40.8K revsKSIPZE 100ft Led Strip Lights RGB Music Sync Color Changing Led Lights with Smart App Control Remote Led Lights for Bedroom Room Lighting Flexible Home Décor
Units sold10K
Trending Lights Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C68DRR9P booked 10K units at $17.99, with ▲ 11.1% MoM change. On the growth side, B0FWQZH4X7 leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0FPWD3R4H close behind at ▲ 80.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C68DRR9P
addlon 52FT(48+4) Solar String Lights Outdoor, Waterproof Dimmable 16+1 LED | Patio Lights with Remote & USB Charging, Timer, 3 Light Modes, Shatterproof, Solar Lights Outdoor for Camping Backyard Garden
Price
$17.99
Rating
4.2
Reviews
11.8K
Latest month sales
B0FWQZH4X7
10inch Under Cabinet Lighting with 3 Color Temps, 2 Pack Rechargeable Motion Sensor Light Indoor, 5 Levels Dimmable Magnetic Closet Lights, Wireless Under Counter Lights for Kitchen, Stairs
Price
$21.99
Rating
4.4
Reviews
474
Latest month sales
B0FPWD3R4H
100FT Solar String Lights Outdoor Waterproof with Remote & Timer, LED Shatterproof ST38 Bulbs, USB & Solar Powered Patio Lights for Backyard, Porch, Garden, Wedding Decor, Dusk to Dawn Lighting
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.2
Reviews
1.2K
Latest month sales
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