Life Alert Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Life Alert sales on Amazon US totaled 15,500 units in July 2026 (▲ 22.0% vs. the prior month), generating an estimated $643,208 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.4% of unit volume and 61.3% of revenue, while a typical listing is priced at $57.96. The keyword itself pulled 13,169 Amazon queries over the same period (▼ 10.2% MoM).
Zooming out to the 12-month window ending July 2026, the life alert Top 50 moved 156,700 units and $6,398,487 in cumulative sales — an average of 13,058 units and $533,207 per month. Monthly throughput topped out at 21,700 units in December 2025 and dipped to 7,200 in May 2026, leaving the latest reading 39.6% higher than August 2025.
Life Alert Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.5K
▲ 22.0% MoM
Monthly Revenue 2026/07
$643.2K
▲ 15.6% MoM
Top 10 Market Share 2026/07
68.4%
Life Alert Market Share & Sales Concentration on Amazon US — July 2026
The most-sold life alert listing on Amazon US in July 2026 is ASIN B0DS8S4L9Y (Brand: Fauxomor), which sold 3,000 units at $13.48 apiece — equal to 19.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,600 units and $394,589 in July 2026 — 68.4% of unit volume and 61.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Life Alert' on Amazon
July 2026









Is 68.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0DS8S4L9Y
Fauxomor 140dB Personal Safety Alarm for Women 3pack Self Defense Keychain | Super Loud Siren with Low Battery Notice & Strobe Light, Long Battery Life, Portable for Kids College Girls, Pink+Blue+Black
3K
▲ 200.0%vs. prior month
$42.9K
latest month
12-month trend

B077SYPD5K
CallToU Caregiver Pager with 2 Wireless Call Button for Elderly at Home | Easy Use, Loud Whole-Home Alerts, 500+FT Through-Wall, Waterproof Call Bell Alert Buttons for Seniors/Elderly/Patients/Adults
2K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend

B078BQKT23
CallToU Caregiver Pager Wireless Call Button Nurse Alert System Home Care | Easy to Use, 500+FT Through-Wall, Peace of Mind, Waterproof Call Button for Elderly, Seniors, Patients and Home Caregivers
1K
▲ 0.0%vs. prior month
$23.4K
latest month
12-month trend

B08WJ7ZWQ7
Lunderg Wireless Early Alert Bed Alarm System for Elderly & Fall Prevention | Alerts Caregivers Before They Get Up. No Loud In-Room Alarm To Frighten Your Loved One. Great For Dementia Care. US Company.
1K
▲ 42.9%vs. prior month
$120K
latest month
12-month trend

B00PUOIDV4
Smart Caregiver Bed Alarm for Elderly Adults, Alerts You When They Get Up | Fall prevention system, weight-sensing pad, incontinence resistant, battery included, USA Company and Customer Service
1K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend

B0DQ541XKQ
Fake Emergency Button Costume Prop, Light Up Senior Costume | Light-up novelty emergency button prop for senior costumes, 100th Day of School, over-the-hill parties and gag gifts
600
▼ 14.3%vs. prior month
$6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Life Alert Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fauxomor is the best-performing life alert brand in July 2026, moving 3,000 units across 1 ASIN for 28.3% of Top 10 volume. CallToU follows with 3,000 units (28.3%), ahead of SYNLETT on 1,100 units (10.4%).
With 8 brands splitting the Top 10 and 67.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.48 to $31.31, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fauxomor
1 ASIN in Top 10
28.3%
Units
3K
Revenue
$42.9K
Avg. price
$13.48

B0DS8S4L9Y
$13.48·★4.4·1.9K revsFauxomor 140dB Personal Safety Alarm for Women 3pack Self Defense Keychain | Super Loud Siren with Low Battery Notice & Strobe Light, Long Battery Life, Portable for Kids College Girls, Pink+Blue+Black
Units sold3K
CallToU
2 ASINs in Top 10
28.3%
Units
3K
Revenue
$96.6K
Avg. price
$31.31

B077SYPD5K
$37.79·★4.6·7.2K revsCallToU Caregiver Pager with 2 Wireless Call Button for Elderly at Home | Easy Use, Loud Whole-Home Alerts, 500+FT Through-Wall, Waterproof Call Bell Alert Buttons for Seniors/Elderly/Patients/Adults
Units sold2K
B078BQKT23
$24.83·★4.6·5.4K revsCallToU Caregiver Pager Wireless Call Button Nurse Alert System Home Care | Easy to Use, 500+FT Through-Wall, Peace of Mind, Waterproof Call Button for Elderly, Seniors, Patients and Home Caregivers
Units sold1K
SYNLETT
2 ASINs in Top 10
10.4%
Units
1.1K
Revenue
$17.5K
Avg. price
$16.49

B0DQ541XKQ
$9.99·★4.4·276 revsFake Emergency Button Costume Prop, Light Up Senior Costume | Light-up novelty emergency button prop for senior costumes, 100th Day of School, over-the-hill parties and gag gifts
Units sold600
B09SPSK3V6
$22.99·★4.6·1.7K revsCaregiver Pager with 2 Wireless Call Buttons for Home Care | Portable battery-powered caregiver pager delivers reliable alerts when help is needed at home
Units sold500
Trending Life Alert Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09SPSK3V6 booked 500 units at $22.99. On the growth side, B0D1LSD2D3 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0DS8S4L9Y close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B09SPSK3V6
Caregiver Pager with 2 Wireless Call Buttons for Home Care | Portable battery-powered caregiver pager delivers reliable alerts when help is needed at home
Price
$22.99
Rating
4.6
Reviews
1.7K
Latest month sales

B0D1LSD2D3
Safety+ 4G Medical Alert System: Fall Detection, GPS Location, 24/7 Monitoring, Mobile Caregiver App, Small, Lightweight-Call to Activate Wireless Call Button, Personal Safety, Wearable Panic Button
Price
$39.99
Rating
3.6
Reviews
274
Latest month sales

B0DS8S4L9Y
Fauxomor 140dB Personal Safety Alarm for Women 3pack Self Defense Keychain | Super Loud Siren with Low Battery Notice & Strobe Light, Long Battery Life, Portable for Kids College Girls, Pink+Blue+Black
Unlock to view ASIN details and product titles
Price
$13.48
Rating
4.4
Reviews
1.9K
Latest month sales
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