Lick Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lick Mat sales on Amazon US totaled 48,550 units in July 2026 (▼ 0.1% vs. the prior month), generating an estimated $493,737 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.9% of unit volume and 61.8% of revenue, while a typical listing is priced at $11.60. The keyword itself pulled 16,280 Amazon queries over the same period (▼ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the lick mat Top 50 moved 536,850 units and $5,561,752 in cumulative sales — an average of 44,738 units and $463,479 per month. Monthly throughput topped out at 56,000 units in February 2026 and dipped to 29,450 in May 2026, leaving the latest reading 19.9% higher than August 2025.
Lick Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.5K
▼ 0.1% MoM
Monthly Revenue 2026/07
$493.7K
▼ 4.5% MoM
Top 10 Market Share 2026/07
63.9%
Lick Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lick mat listing on Amazon US in July 2026 is ASIN B081S7C5DN (Brand: GORILLA GRIP), which sold 8,000 units at $9.98 apiece — equal to 16.5% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $305,100 in July 2026 — 63.9% of unit volume and 61.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lick Mat' on Amazon
July 2026
Is 63.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B081S7C5DN
GORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl
8K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B0DK6VVQJ3
ChefAide 2 Pack Lick Mat for Dogs, Cats & Puppies with Suction Cups | 8.5×8.5 inch, Dog Anxiety Relief, Slow Feeder Dog Bowls, Ideal for Bathing, Grooming and Training, Relieves Boredom
7K
▲ 40.0%vs. prior month
$42.2K
latest month
12-month trend
B09FPTDBRZ
LUKITO Lick Mat for Dogs & Cats 2 Pack, Slow Feeder Licking Pad with Suction Cups for for Anxiety Relief and Boredom Reducer, Perfect for Bathing Grooming
6K
▼ 14.3%vs. prior month
$51.2K
latest month
12-month trend
B0DYDDYN8R
ChefAide 2 Pack Lick Mat for Dogs,Upgraded 8.5×8.5 inches Licking Mats with Suction Cups,Slow Feeder Licking Pad for Anxiety Relief and Boredom Reducer,Suitable for Dog Training (Pink Berry)
2K
▲ 100.0%vs. prior month
$14K
latest month
12-month trend
B0BBTS457S
Honomastry Lick Mat for Dogs, Premium Lick Pad with Suction Cups for Dog Anxiety Relief, Slow Feeder Dog Bowls, Bathing, Grooming and Training.
2K
▲ 100.0%vs. prior month
$15.3K
latest month
12-month trend
B0FQC9JN15
Yipetor Dog Lick Bowl, Rolled Ball-in Slow Feeder Enrichment Puzzle Toys | 3/4 Cups Bone Broth, Yogurt, Liquid Treats Lick, BPA-Free & Dishwasher Safe for Dogs Dietary Supplement or Post-op Nutrition
2K
▲ 0.0%vs. prior month
$36K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lick Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ChefAide is the best-performing lick mat brand in July 2026, moving 9,000 units across 2 ASINs for 29.0% of Top 10 volume. GORILLA GRIP follows with 8,000 units (25.8%), ahead of LUKITO on 6,000 units (19.4%).
With 9 brands splitting the Top 10 and 74.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ChefAide
2 ASINs in Top 10
29.0%
Units
9K
Revenue
$56.2K
Avg. price
$6.49
B0DK6VVQJ3
$5.99·★4.5·2.6K revsChefAide 2 Pack Lick Mat for Dogs, Cats & Puppies with Suction Cups | 8.5×8.5 inch, Dog Anxiety Relief, Slow Feeder Dog Bowls, Ideal for Bathing, Grooming and Training, Relieves Boredom
Units sold7KB0DYDDYN8R
$6.99·★4.5·2.6K revsChefAide 2 Pack Lick Mat for Dogs,Upgraded 8.5×8.5 inches Licking Mats with Suction Cups,Slow Feeder Licking Pad for Anxiety Relief and Boredom Reducer,Suitable for Dog Training (Pink Berry)
Units sold2K
GORILLA GRIP
1 ASIN in Top 10
25.8%
Units
8K
Revenue
$71.9K
Avg. price
$9.98
B081S7C5DN
$9.98·★4.6·29.6K revsGORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl
Units sold8K
LUKITO
1 ASIN in Top 10
19.4%
Units
6K
Revenue
$51.2K
Avg. price
$7.99
B09FPTDBRZ
$7.99·★4.4·8.6K revsLUKITO Lick Mat for Dogs & Cats 2 Pack, Slow Feeder Licking Pad with Suction Cups for for Anxiety Relief and Boredom Reducer, Perfect for Bathing Grooming
Units sold6K
Trending Lick Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CT64S4ST booked 1K units at $32.11, with ▲ 0.0% MoM change. On the growth side, B0GF179QJ5 leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0DYDDYN8R close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CT64S4ST
Rigby Organic Dog Treats, Grass-Fed Beef Lickable Squeeze Pouches - an Everyday Treat with 4 Real Ingredients - Meal Topper, Training, Lick Mats, Pill Time, Enrichment - 63 Calories, 6 Pack
Price
$32.11
Rating
4.5
Reviews
291
Latest month sales
B0GF179QJ5
Stainless Steel Lick Mat for Dogs and Cats - FEELNEEDY Large Licking Pad with Suction Cups, Chew-Proof, Non-Slip Pet Licky Mat for Boredom Reducer and Anxiety Relief, Easy to Clean (1Pack)
Price
$21.99
Rating
4.7
Reviews
175
Latest month sales
B0DYDDYN8R
ChefAide 2 Pack Lick Mat for Dogs,Upgraded 8.5×8.5 inches Licking Mats with Suction Cups,Slow Feeder Licking Pad for Anxiety Relief and Boredom Reducer,Suitable for Dog Training (Pink Berry)
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
2.6K
Latest month sales
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