Lettuce Head Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lettuce Head sales on Amazon US totaled 787,400 units in July 2026 (▼ 9.9% vs. the prior month), generating an estimated $2,527,621 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.5% of unit volume and 55.2% of revenue, while a typical listing is priced at $4.41. The keyword itself pulled 9,714 Amazon queries over the same period (▼ 17.4% MoM).
Zooming out to the 12-month window ending July 2026, the lettuce head Top 50 moved 9,632,000 units and $31,211,455 in cumulative sales — an average of 802,667 units and $2,600,955 per month. Monthly throughput topped out at 945,550 units in April 2026 and dipped to 575,050 in May 2026, leaving the latest reading 3.6% higher than August 2025.
Lettuce Head Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
787.4K
▼ 9.9% MoM
Monthly Revenue 2026/07
$2.5M
▼ 9.4% MoM
Top 10 Market Share 2026/07
63.5%
Lettuce Head Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lettuce head listing on Amazon US in July 2026 is ASIN B07WNSHZVC (Brand: NatureSweet), which sold 100,000 units at $2.97 apiece — equal to 12.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 500,000 units and $1,394,400 in July 2026 — 63.5% of unit volume and 55.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lettuce Head' on Amazon
July 2026
Is 63.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07WNSHZVC
Naturesweet, Tomato Cherry Cherub Conventional, 10 Ounce
100K
▲ 0.0%vs. prior month
$296K
latest month
12-month trend
B07FWN3244
365 by Whole Foods Market, Organic Coleslaw Mix, 12 Ounce
60K
▲ 20.0%vs. prior month
$199.2K
latest month
12-month trend
B07FXYLSMB
Iceberg Lettuce, 1 Head
60K
▲ 0.0%vs. prior month
$136.8K
latest month
12-month trend
B07XVZLV79
Amazon Grocery, Sliced Baby Bella Mushrooms, 8 Oz
50K
▲ 0.0%vs. prior month
$112K
latest month
12-month trend
B0F3YTY4XQ
Organic Girl, Organic Salad Clm Romaine Leaf, 6 Ounce
50K
▲ 25.0%vs. prior month
$190.5K
latest month
12-month trend
B00KMM8IDC
Taylor Farms Shredded Iceberg 8oz
50K
▼ 28.6%vs. prior month
$116K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lettuce Head Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NatureSweet is the best-performing lettuce head brand in July 2026, moving 100,000 units across 1 ASIN for 20.0% of Top 10 volume. Taylor Farms follows with 90,000 units (18.0%), ahead of Fresh Produce (Brands May Vary) on 90,000 units (18.0%).
Volume is spread across 7 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.19 to $2.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NatureSweet
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$296K
Avg. price
$2.97
B07WNSHZVC
$2.97·★4.8·11.4K revsNaturesweet, Tomato Cherry Cherub Conventional, 10 Ounce
Units sold100K
Taylor Farms
2 ASINs in Top 10
18.0%
Units
90K
Revenue
$202.8K
Avg. price
$2.19
B00KMM8IDC
$2.69·★4.5·26.5K revsTaylor Farms Shredded Iceberg 8oz
Units sold50KB00KMM8KG2
$1.69·★4.6·20.2K revsTaylor Farms Classic Garden Salad 12oz
Units sold40K
Fresh Produce (Brands May Vary)
3 ASINs in Top 10
18.0%
Units
90K
Revenue
$257.1K
Avg. price
$2.80
B0011CXRVK
$2.66·★4.4·7K revsOrganic Iceberg Lettuce, 1 Each
Units sold30KB00C8XF40I
$2.06·★4.6·4.3K revsRomaine Lettuce, 1 Each
Units sold30KB07812N26Q
$3.69·★4.6·9.1K revsOrganic Romaine Lettuce, 1 Each
Units sold30K
Trending Lettuce Head Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00C8XF40I booked 30K units at $2.06, with ▲ 50.0% MoM change. On the growth side, B0GLPSRC3J leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0D4DZF44G close behind at ▲ 275.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00C8XF40I
Romaine Lettuce, 1 Each
Price
$2.06
Rating
4.6
Reviews
4.3K
Latest month sales
B0GLPSRC3J
SVI 3000 Buttercrunch Lettuce Seeds (Lactuca Sativa) – Butter Lettuce Head Seed Packets Bulk – Heirloom Vegetable Seeds for Outdoor & Indoor Vegetable Garden, Containers
Price
$5.49
Rating
4.4
Reviews
45
Latest month sales
B0D4DZF44G
HOME GROWN Parris Island Romaine Seeds, 3,500+ Seeds, Lactuca Sativa | High Germination, Heirloom, Non-GMO | 3,500+ Seeds | Crisp Heads | Indoor/Outdoor Hydroponic | Crunchy Cos | Slow to Bolt
Unlock to view ASIN details and product titles
Price
$5.93
Rating
4.2
Reviews
44.4K
Latest month sales
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