Lettice Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lettice sales on Amazon US totaled 1,256,000 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $3,852,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.3% of unit volume and 42.0% of revenue, while a typical listing is priced at $3.64. The keyword itself pulled 10,803 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the lettice Top 50 moved 14,624,800 units and $45,150,612 in cumulative sales — an average of 1,218,733 units and $3,762,551 per month. Monthly throughput topped out at 1,425,000 units in April 2026 and dipped to 943,000 in May 2026, leaving the latest reading 9.0% higher than August 2025.
Lettice Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3M
▼ 10.6% MoM
Monthly Revenue 2026/07
$3.9M
▼ 11.0% MoM
Top 10 Market Share 2026/07
53.3%
Lettice Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lettice listing on Amazon US in July 2026 is ASIN B002B9280S (Brand: Fresh Produce (Brands May Vary)), which sold 100,000 units at $0.99 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 670,000 units and $1,618,300 in July 2026 — 53.3% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lettice' on Amazon
July 2026
Is 53.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B002B9280S
Green Onions (Scallions), One Bunch
100K
▲ 0.0%vs. prior month
$116K
latest month
12-month trend
B07WNSHZVC
Naturesweet, Tomato Cherry Cherub Conventional, 10 Ounce
100K
▲ 0.0%vs. prior month
$296K
latest month
12-month trend
B086WXSSQV
Amazon Grocery, Mini Cucumbers, 16 Oz
100K
▲ 0.0%vs. prior month
$207K
latest month
12-month trend
B00KMM8I6Y
Taylor Farms Spinach, 9 oz Bag
70K
▼ 12.5%vs. prior month
$151.2K
latest month
12-month trend
B07FWN3244
365 by Whole Foods Market, Organic Coleslaw Mix, 12 Ounce
60K
▲ 20.0%vs. prior month
$199.2K
latest month
12-month trend
B07FXYLSMB
Iceberg Lettuce, 1 Head
60K
▲ 0.0%vs. prior month
$136.8K
latest month
12-month trend
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Best Lettice Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Taylor Farms is the best-performing lettice brand in July 2026, moving 160,000 units across 3 ASINs for 23.9% of Top 10 volume. Amazon Grocery follows with 140,000 units (20.9%), ahead of Fresh Produce (Brands May Vary) on 100,000 units (14.9%).
Volume is spread across 7 brands, with the top three holding 59.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $0.99 to $3.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Taylor Farms
3 ASINs in Top 10
23.9%
Units
160K
Revenue
$354K
Avg. price
$2.12
B00KMM8I6Y
$1.99·★4.7·12.2K revsTaylor Farms Spinach, 9 oz Bag
Units sold70KB00KMM8IDC
$2.69·★4.5·26.5K revsTaylor Farms Shredded Iceberg 8oz
Units sold50KB00KMM8KG2
$1.69·★4.6·20.3K revsTaylor Farms Classic Garden Salad 12oz
Units sold40K
Amazon Grocery
2 ASINs in Top 10
20.9%
Units
140K
Revenue
$325.8K
Avg. price
$3.19
B086WXSSQV
$2.08·★4.4·19.2K revsAmazon Grocery, Mini Cucumbers, 16 Oz
Units sold100KB086WX15TH
$4.31·★4.5·8.9K revsAmazon Grocery, On-The-Vine Tomatoes, 24 Oz
Units sold40K
Fresh Produce (Brands May Vary)
1 ASIN in Top 10
14.9%
Units
100K
Revenue
$116K
Avg. price
$0.99
B002B9280S
$0.99·★4.6·25K revsGreen Onions (Scallions), One Bunch
Units sold100K
Trending Lettice Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00C8XF40I leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B0877DTRJR close behind at ▲ 50.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00C8XF40I
Romaine Lettuce, 1 Each
Price
$2.06
Rating
4.6
Reviews
4.3K
Latest month sales
B0877DTRJR
Green Leaf Lettuce, 1 Head
Price
$2.12
Rating
4.4
Reviews
2.6K
Latest month sales
B0D849TBC7
GOTHAM GREENS Greenhouse Blend Salad, 10 OZ
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.6
Reviews
152
Latest month sales
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