Leis Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Leis sales on Amazon US totaled 64,000 units in July 2026 (▼ 10.5% vs. the prior month), generating an estimated $716,434 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.3% of unit volume and 57.2% of revenue, while a typical listing is priced at $14.75. The keyword itself pulled 36,546 Amazon queries over the same period (▼ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the leis Top 50 moved 429,550 units and $5,009,434 in cumulative sales — an average of 35,796 units and $417,453 per month. Monthly throughput topped out at 71,500 units in June 2026 and dipped to 10,700 in December 2025, leaving the latest reading 5.9% higher than August 2025.
Leis Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
64K
▼ 10.5% MoM
Monthly Revenue 2026/07
$716.4K
▼ 10.0% MoM
Top 10 Market Share 2026/07
70.3%
Leis Market Share & Sales Concentration on Amazon US — July 2026
The most-sold leis listing on Amazon US in July 2026 is ASIN B0CR6SG9NZ (Brand: Arrowom), which sold 20,000 units at $9.99 apiece — equal to 31.3% of every unit tracked in this report and 2.9× the volume of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $409,840 in July 2026 — 70.3% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Leis' on Amazon
July 2026
Is 70.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CR6SG9NZ
Arrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
B01F6LRW30
JOYIN Joyin Toy 36 Counts Hawaiian Leis Bulk, Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)
7K
▼ 30.0%vs. prior month
$75.3K
latest month
12-month trend
B07DLVSJ99
FUTUREPLUSX 2 Pack Tropical Garland Party Decorations, 20ft Summer Banner | Tissue Paper Hibiscus Flower Summer Banner, Beach Pool Theme Luau Hawaiian Party Supplies, Jungle Birthday Decor
4K
▲ 33.3%vs. prior month
$35K
latest month
12-month trend
B0DC51MRZ4
Freyalife Hawaiian Leis Decor,Leis for Luau Party Décor,Flower Necklace Summer Beach Pool Birthday Party Favors Supplies
3K
▼ 25.0%vs. prior month
$19.7K
latest month
12-month trend
B0F211RVWH
OHOME OHOME Luau Party Decorations - 24 Pack Leis for Luau Party | Hawaiian Decorations Favors Flower Necklace for Graduation Adults Tropical Beach Aloha Summer Pool Tiki Bar Birthday Themed Outfits
3K
▼ 40.0%vs. prior month
$19.1K
latest month
12-month trend
B08SJ3F3XH
Crazy Games Crazy Games 25 Count Hawaiian Leis Set Bulk for Kids & Adults Tropical Luau Flower Lei Garland, Multicolor Party Favors for Hawaii Decor Birthday, Beach Wedding, Pool Party Stuff & Holiday Decorations | Tropical Luau Flower Leis Garland, Multicolor Party Favors for Hawaii Decor Birthday, Beach Wedding, Pool Party Stuff
2K
▲ 0.0%vs. prior month
$17.8K
latest month
12-month trend
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Best Leis Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Arrowom is the best-performing leis brand in July 2026, moving 20,000 units across 1 ASIN for 44.4% of Top 10 volume. JOYIN follows with 7,000 units (15.6%), ahead of FUTUREPLUSX on 4,000 units (8.9%).
With 10 brands splitting the Top 10 and 68.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Arrowom
1 ASIN in Top 10
44.4%
Units
20K
Revenue
$192K
Avg. price
$9.99
B0CR6SG9NZ
$9.99·★4.5·3.4K revsArrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
Units sold20K
JOYIN
1 ASIN in Top 10
15.6%
Units
7K
Revenue
$75.3K
Avg. price
$13.99
B01F6LRW30
$13.99·★4.6·12.5K revsJOYIN Joyin Toy 36 Counts Hawaiian Leis Bulk, Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)
Units sold7K
FUTUREPLUSX
1 ASIN in Top 10
8.9%
Units
4K
Revenue
$35K
Avg. price
$8.99
B07DLVSJ99
$8.99·★4.6·3.5K revsFUTUREPLUSX 2 Pack Tropical Garland Party Decorations, 20ft Summer Banner | Tissue Paper Hibiscus Flower Summer Banner, Beach Pool Theme Luau Hawaiian Party Supplies, Jungle Birthday Decor
Units sold4K
Trending Leis Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07SPY2H5K booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0GSWZ96HW leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07SPY2H5K
Elcoho 8 Pieces Hawaiian Hula Grass Skirt Set
Price
$9.99
Rating
4.4
Reviews
1.3K
Latest month sales
B09SLQN4JD
Aviski 32pcs Hawaiian Leis Party Decorations, Necklace Flowers Bracelets Headband, Tropical Hawaiian Party Night Bar Vacation
Price
$8.99
Rating
4.3
Reviews
1.9K
Latest month sales
B0GSWZ96HW
ZZSJNB 12 Counts Hawaiian Leis Necklace Leis Headbands Leis Tropical Luau Hawaii Silk Flower Lei Theme Party Favors Holiday Wedding Beach Birthday Decorations
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
31
Latest month sales
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