Lego Toy Story Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lego Toy Story sales on Amazon US totaled 156,100 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $4,007,379 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.0% of unit volume and 41.6% of revenue, while a typical listing is priced at $28.37. The keyword itself pulled 8,828 Amazon queries over the same period (▼ 47.7% MoM).
Zooming out to the 12-month window ending July 2026, the lego toy story Top 50 moved 1,401,000 units and $46,656,742 in cumulative sales — an average of 116,750 units and $3,888,062 per month. Monthly throughput topped out at 265,200 units in December 2025 and dipped to 45,900 in August 2025, leaving the latest reading 240.1% higher than August 2025.
Lego Toy Story Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
156.1K
▼ 6.5% MoM
Monthly Revenue 2026/07
$4M
▼ 17.2% MoM
Top 10 Market Share 2026/07
50.0%
Lego Toy Story Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lego toy story listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 6.4% of every unit tracked in this report.
The Top 10 ASINs account for 78,000 units and $1,665,270 in July 2026 — 50.0% of unit volume and 41.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lego Toy Story' on Amazon
July 2026
Is 50.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0FMS891HB
LEGO Creator 3 in 1 Cute Hamster with a Flower Building Toy for Girls & Boys, Ages 7+ - Kids Build a Hamster, Hedgehog or Eagle Animal Figure - Gift Idea for Birthdays - 31376
10K
▲ 11.1%vs. prior month
$99.7K
latest month
12-month trend
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B0FDH2CB79
Mattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 100.0%vs. prior month
$79.8K
latest month
12-month trend
B0FDH3569W
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
7K
▲ 133.3%vs. prior month
$76.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lego Toy Story Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing lego toy story brand in July 2026, moving 21,000 units across 3 ASINs for 26.9% of Top 10 volume. Mattel follows with 21,000 units (26.9%), ahead of Disney on 10,000 units (12.8%).
With 6 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.31 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
3 ASINs in Top 10
26.9%
Units
21K
Revenue
$293.3K
Avg. price
$13.97
B0FMS891HB
$7.99·★4.9·992 revsLEGO Creator 3 in 1 Cute Hamster with a Flower Building Toy for Girls & Boys, Ages 7+ - Kids Build a Hamster, Hedgehog or Eagle Animal Figure - Gift Idea for Birthdays - 31376
Units sold10KB0FMS86M4H
$23.95·★4.9·436 revsLEGO Minecraft Zombie Dungeon Building & Pretend Play Toy for Boys & Girls - Video Game Playset & Toy Figures for Kids, Ages 8+ - W/Wandering Wastelands Minifigure - Gift Idea for Birthdays - 21587
Units sold6KB0FMS8VHYM
$9.98·★4.8·542 revsLEGO Marvel Spidey and His Amazing Friends Spidey on his Motorcycle vs. Rhino Building Toy for Kids - Super Hero Pretend Playset for Preschool Boys & Girls, Ages 4+ - Gift Idea for Birthdays - 11206
Units sold5K
Mattel
3 ASINs in Top 10
26.9%
Units
21K
Revenue
$216.5K
Avg. price
$10.31
B0FDH2CB79
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3569W
$10.99·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold7KB0FHKMK8F6
$9.97·★4.7·1.1K revsMattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold6K
Disney
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$399.5K
Avg. price
$39.95
B07PQFT83F
$39.95·★4.7·49.4K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10K
Trending Lego Toy Story Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FDH2CB79 booked 8K units at $9.97, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FDH2CB79
Mattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Price
$9.97
Rating
4.7
Reviews
1.1K
Latest month sales
B0FDH3569W
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Price
$10.99
Rating
4.7
Reviews
1.1K
Latest month sales
B0FHKMK8F6
Mattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.7
Reviews
1.1K
Latest month sales
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