Lego Plane Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lego Plane sales on Amazon US totaled 84,950 units in July 2026 (▼ 16.5% vs. the prior month), generating an estimated $2,742,626 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.6% of unit volume and 56.1% of revenue, while a typical listing is priced at $51.79. The keyword itself pulled 20,441 Amazon queries over the same period (▲ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the lego plane Top 50 moved 1,346,850 units and $44,649,830 in cumulative sales — an average of 112,238 units and $3,720,819 per month. Monthly throughput topped out at 285,500 units in December 2025 and dipped to 41,200 in May 2026, leaving the latest reading 1.2% lower than August 2025.
Lego Plane Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85K
▼ 16.5% MoM
Monthly Revenue 2026/07
$2.7M
▼ 32.1% MoM
Top 10 Market Share 2026/07
70.6%
Lego Plane Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lego plane listing on Amazon US in July 2026 is ASIN B0FMS84RFJ (Brand: LEGO), which sold 10,000 units at $22.39 apiece — equal to 11.8% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $1,538,480 in July 2026 — 70.6% of unit volume and 56.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lego Plane' on Amazon
July 2026
Is 70.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FMS84RFJ
LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Birthdays - 77256
10K
▲ 0.0%vs. prior month
$223.9K
latest month
12-month trend
B0CGY4J7QT
LEGO Creator 3 in 1 Flatbed Truck with Helicopter Toy, Transforms from Flatbed Truck Toy to Propeller Plane to Hot Rod and SUV Cars, Gift Idea for Boys and Girls Ages 7 Years Old and Up, 31146
8K
▲ 700.0%vs. prior month
$159.8K
latest month
12-month trend
B0BLJ4FDT4
LEGO Creator 3 in 1 Space Shuttle Toys - Space Toys Building Set for Boys & Girls, Ages 6+ - Option to Build 2 Spaceships or Astronaut - Educational Gift for Kids Birthday & Holidays - 31134
8K
▲ 60.0%vs. prior month
$79.9K
latest month
12-month trend
B0CGYN1GJ5
LEGO City Blue Monster Truck Off-Road Toy Playset with a Driver Minifigure, Imaginative Toys for Kids, Fun Gift for Boys and Girls Aged 5 Plus, Mini Monster Truck, 60402
8K
▲ 0.0%vs. prior month
$116.2K
latest month
12-month trend
B0FMYY67LH
LEGO Icons Project Hail Mary Collectible Building Set for Adults - Room or Office Decor for Men & Women - Gift for Birthdays - 11389
6K
▲ 0.0%vs. prior month
$599.9K
latest month
12-month trend
B0DJ197ZQY
LEGO Technic Bush Plane Toy - Buildable Airplane Toy for Kids, Boys and Girls, Ages 8+ - Model Airplane Gift with Spinning Propeller, 4-Cylinder Piston Engine, and More - 42198
5K
▲ 25.0%vs. prior month
$112.4K
latest month
12-month trend
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Trending Lego Plane Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CGY4J7QT booked 8K units at $19.77, with ▲ 700.0% MoM change. On the growth side, B0CDX3QTPV leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CGY4J7QT
LEGO Creator 3 in 1 Flatbed Truck with Helicopter Toy, Transforms from Flatbed Truck Toy to Propeller Plane to Hot Rod and SUV Cars, Gift Idea for Boys and Girls Ages 7 Years Old and Up, 31146
Price
$19.77
Rating
4.8
Reviews
6.5K
Latest month sales
B0DJ19FVRD
LEGO City Holiday Adventure Camper Van Building Toy Set - Vacation Toy for Kids, Boys and Girls, Ages 6+ - Includes 3 Minifigures and Accessories - Gift Idea for Birthdays & Holidays - 60454
Price
$23.99
Rating
4.8
Reviews
1.3K
Latest month sales
B0CDX3QTPV
WINGIFT 510 Pcs City Passenger Airplane Building Set, 6 IN1 Plane Building Blocks Toys, STEM Aircraft Bricks with Shuttle Bus, Baggage Truck,Airplanes Model Toys Gifts for Adults Boys Girls Age 6-12+
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.2
Reviews
537
Latest month sales
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