Leak Proof Underwear For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Leak Proof Underwear For Women sales on Amazon US totaled 257,100 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $6,310,039 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.3% of unit volume and 62.1% of revenue, while a typical listing is priced at $25.63. The keyword itself pulled 17,465 Amazon queries over the same period (▼ 15.7% MoM).
Zooming out to the 12-month window ending July 2026, the leak proof underwear for women Top 50 moved 2,740,400 units and $66,899,342 in cumulative sales — an average of 228,367 units and $5,574,945 per month. Monthly throughput topped out at 275,300 units in June 2026 and dipped to 139,100 in May 2026, leaving the latest reading 21.4% higher than August 2025.
Leak Proof Underwear For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
257.1K
▼ 6.8% MoM
Monthly Revenue 2026/07
$6.3M
▼ 4.1% MoM
Top 10 Market Share 2026/07
65.3%
Leak Proof Underwear For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold leak proof underwear for women listing on Amazon US in July 2026 is ASIN B003VD5TMM (Brand: Always), which sold 40,000 units at $8.97 apiece — equal to 15.6% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 168,000 units and $3,917,720 in July 2026 — 65.3% of unit volume and 62.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Leak Proof Underwear For Women' on Amazon
July 2026
Is 65.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B003VD5TMM
Always Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
40K
▼ 20.0%vs. prior month
$340K
latest month
12-month trend
B00KXUW72G
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
30K
▲ 0.0%vs. prior month
$582.6K
latest month
12-month trend
B0792P353P
Depend Depend Fresh Protection Adult Diapers for Women, Medium, 30 Count
20K
▲ 0.0%vs. prior month
$429.6K
latest month
12-month trend
B09556SRJH
Depend Fresh Protection Adult Diapers for Women, Large, 72 Count
20K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00LTKW7V0
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Large, 28ct
10K
▲ 0.0%vs. prior month
$194.3K
latest month
12-month trend
B08VCP6QLD
Always Always ZZZ Overnight Disposable Period Underwear for Women Small/Medium, 360° Coverage for Worry-Free Nights, 14 Count (2 Packs of 7)
10K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Leak Proof Underwear For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always is the best-performing leak proof underwear for women brand in July 2026, moving 59,000 units across 3 ASINs for 35.1% of Top 10 volume. Always Discreet follows with 50,000 units (29.8%), ahead of Depend on 40,000 units (23.8%).
With 4 brands splitting the Top 10 and 88.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.64 to $35.68, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always
3 ASINs in Top 10
35.1%
Units
59K
Revenue
$643.6K
Avg. price
$13.64
B003VD5TMM
$8.97·★4.6·41.7K revsAlways Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
Units sold40KB08VCP6QLD
$15.98·★4.5·8.6K revsAlways Always ZZZ Overnight Disposable Period Underwear for Women Small/Medium, 360° Coverage for Worry-Free Nights, 14 Count (2 Packs of 7)
Units sold10KB08VCJS1MX
$15.98·★4.5·8.6K revsAlways Always ZZZ Overnight Disposable Period Underwear for Women, Large, 360° Coverage for Worry-Free Nights, 14 Count (2 Packs of 7)
Units sold9K
Always Discreet
3 ASINs in Top 10
29.8%
Units
50K
Revenue
$1.3M
Avg. price
$29.57
B00KXUW72G
$19.39·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
Units sold30KB00LTKW7V0
$19.39·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Large, 28ct
Units sold10KB0C3KR97Z9
$49.94·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Large, 76ct
Units sold10K
Depend
2 ASINs in Top 10
23.8%
Units
40K
Revenue
$1.5M
Avg. price
$35.68
B0792P353P
$21.48·★4.5·45.3K revsDepend Depend Fresh Protection Adult Diapers for Women, Medium, 30 Count
Units sold20KB09556SRJH
$49.88·★4.5·45.3K revsDepend Fresh Protection Adult Diapers for Women, Large, 72 Count
Units sold20K
Trending Leak Proof Underwear For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08VCJS1MX booked 9K units at $15.98, with ▲ 0.0% MoM change. On the growth side, B0CP8PRYGB leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0D1R3CKKF close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08VCJS1MX
Always Always ZZZ Overnight Disposable Period Underwear for Women, Large, 360° Coverage for Worry-Free Nights, 14 Count (2 Packs of 7)
Price
$15.98
Rating
4.5
Reviews
8.6K
Latest month sales
B0CP8PRYGB
Always Discreet Always Discreet Boutique Incontinence and Postpartum Underwear for Women, Maximum Protection, Large, Black, 18 Count
Price
$21.47
Rating
4.5
Reviews
28.7K
Latest month sales
B0D1R3CKKF
YESWEL Period Underwear For Women Leakproof Hipster Brief Heavy Flow 3 Pack
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.2
Reviews
1.7K
Latest month sales
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