Latisse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

LUMIFY is the best-performing latisse brand in July 2026, moving 200,000 units across 2 ASINs for 62.1% of Top 10 volume. Grande Cosmetics follows with 39,000 units (12.1%), ahead of The Ordinary on 30,000 units (9.3%).

With 8 brands splitting the Top 10 and 83.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.90 to $32.30, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07BVYZL88 booked 100K units at $18.99. On the growth side, B08VWLFJJ9 leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B01N7OIJZZ close behind at ▲ 100.0% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.