Larabar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Larabar sales on Amazon US totaled 417,000 units in July 2026 (▲ 4.7% vs. the prior month), generating an estimated $5,404,340 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 43.6% of revenue, while a typical listing is priced at $13.68. The keyword itself pulled 36,538 Amazon queries over the same period (▲ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the larabar Top 50 moved 4,324,100 units and $57,520,804 in cumulative sales — an average of 360,342 units and $4,793,400 per month. Monthly throughput topped out at 417,000 units in July 2026 and dipped to 280,900 in May 2026, leaving the latest reading 16.3% higher than August 2025.
Larabar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
417K
▲ 4.7% MoM
Monthly Revenue 2026/07
$5.4M
▲ 2.3% MoM
Top 10 Market Share 2026/07
40.8%
Larabar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold larabar listing on Amazon US in July 2026 is ASIN B0178ENI4K (Brand: ALOHA), which sold 30,000 units at $25.42 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $2,354,100 in July 2026 — 40.8% of unit volume and 43.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Larabar' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
30K
▲ 50.0%vs. prior month
$354.9K
latest month
12-month trend
B0CXQ6QP2B
CLIF Bar Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
B0886XS43K
Amazon Grocery, Apple Cinnamon Fruit & Grain Cereal Bars, 1.3 Oz, 8 Ct
20K
▲ 100.0%vs. prior month
$36.8K
latest month
12-month trend
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz | Nothing artificial, gluten free mini bars with 6g protein each, made with organic superfoods
20K
▲ 100.0%vs. prior month
$170.4K
latest month
12-month trend
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
10K
▲ 3233.3%vs. prior month
$331.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Larabar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ALOHA is the best-performing larabar brand in July 2026, moving 30,000 units across 1 ASIN for 17.6% of Top 10 volume. KIND follows with 30,000 units (17.6%), ahead of CLIF Bar on 30,000 units (17.6%).
Volume is spread across 8 brands, with the top three holding 52.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.18 to $25.42, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ALOHA
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$635.7K
Avg. price
$25.42
B0178ENI4K
$25.42·★4.5·8.5K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30K
KIND
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$354.9K
Avg. price
$13.18
B007PE7ANY
$13.18·★4.7·25.1K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30K
CLIF Bar
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$483.9K
Avg. price
$15.86
B0CXQ6QP2B
$17.24·★4.7·2.8K revsCLIF Bar Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold20KB07PK9ZNXV
$14.48·★4.7·3.6K revsCLIF Bar Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - ., 0 Ounce, 20 Count | 4g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold10K
Trending Larabar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09PYB4MQS booked 10K units at $32.49, with ▲ 3233.3% MoM change. On the growth side, B0FTCNDJY5 leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B0886XS43K close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B0FTCNDJY5
Zbar Protein Strawberries 'N Creme Snack Bars, Gluten Free, 5ct | 5g Protein, Gluten Free, Made with Organic Oats, No Artificial Sweeteners, Snacks for Kids
Price
$4.69
Rating
4.6
Reviews
238
Latest month sales
B0886XS43K
Amazon Grocery, Apple Cinnamon Fruit & Grain Cereal Bars, 1.3 Oz, 8 Ct
Unlock to view ASIN details and product titles
Price
$2.24
Rating
4.5
Reviews
5K
Latest month sales
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