Laptop Apple Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Laptop Apple sales on Amazon US totaled 58,350 units in July 2026 (▼ 44.4% vs. the prior month), generating an estimated $34,999,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 50.3% of revenue, while a typical listing is priced at $692.94. The keyword itself pulled 17,495 Amazon queries over the same period (▼ 1.2% MoM).

Zooming out to the 12-month window ending July 2026, the laptop apple Top 50 moved 544,650 units and $236,538,155 in cumulative sales — an average of 45,388 units and $19,711,513 per month. Monthly throughput topped out at 105,000 units in June 2026 and dipped to 28,950 in October 2025, leaving the latest reading 70.1% higher than August 2025.

544.6KTotal units sold · Last 12 months
$236.5MTotal revenue · Last 12 months
17.5K▼ 1.2% MoM
Monthly search volume
$692.94Avg. price · July 2026

Laptop Apple Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales34.3K
Revenue$7.2M

2025/09

Sales30.1K
Revenue$5.8M

2025/10

Sales28.9K
Revenue$5.3M

2025/11

Sales32.1K
Revenue$7.3M

2025/12

Sales34.3K
Revenue$7.3M

2026/01

Sales30.7K
Revenue$6.4M

2026/02

Sales29.9K
Revenue$6M

2026/03

Sales29.3K
Revenue$6.5M

2026/04

Sales77.7K
Revenue$48.4M

2026/05

Sales54.1K
Revenue$29.1M

2026/06

Sales105K
Revenue$72.4M
58.4K

2026/07

Sales58.4K
Revenue$35M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

58.4K

▼ 44.4% MoM

Monthly Revenue 2026/07

$35M

▼ 51.6% MoM

Top 10 Market Share 2026/07

65.1%

See the Top 10 ASINs driving 65.1% of sales

Laptop Apple Market Share & Sales Concentration on Amazon US — July 2026

The most-sold laptop apple listing on Amazon US in July 2026 is ASIN B0DCH5B2HF (Brand: Apple), which sold 10,000 units at $24.00 apiece — equal to 17.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.

The Top 10 ASINs account for 38,000 units and $17,598,730 in July 2026 — 65.1% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Laptop Apple' on Amazon

July 2026
ASINSIGHT Logo
65.1% Volume Share 38K units sold
50.3% Revenue Share $17.6M estimated
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Top 5 Volume Share breakdown

B0DCH5B2HF 17.1%
B0DZ7871B8 12.0%
B0GR1JTFP8 5.1%
B0GR6FHGXX 5.1%
B0GR6KJ72L 5.1%
Others 55.4%
#1
Apple 240W USB-C to USB-C Woven Charge Cable (2 m): Fast and Convenient Charging

B0DCH5B2HF

Apple 240W USB-C to USB-C Woven Charge Cable (2 m): Fast and Convenient Charging

$24.00·★ 4.7·9.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$240K

latest month

Monthly Trend

12-month trend

#2
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink

B0DZ7871B8

Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink

$399.99·★ 4.7·28K reviews
Monthly Sales

7K

▼ 30.0%

vs. prior month

Revenue

$2.9M

latest month

Monthly Trend

12-month trend

#3
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

B0GR1JTFP8

Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

$1297.00·★ 4.7·1K reviews
Monthly Sales

3K

▼ 70.0%

vs. prior month

Revenue

$3.7M

latest month

Monthly Trend

12-month trend

#4
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

B0GR6FHGXX

Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

$689.00·★ 4.6·1.2K reviews
Monthly Sales

3K

▼ 57.1%

vs. prior month

Revenue

$2.1M

latest month

Monthly Trend

12-month trend

#5
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush

B0GR6KJ72L

Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush

$689.99·★ 4.6·1.2K reviews
Monthly Sales

3K

▼ 50.0%

vs. prior month

Revenue

$2M

latest month

Monthly Trend

12-month trend

#6
MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear

B0GSRL5M75

MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear

$13.99·★ 4.6·496 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$42.1K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Laptop Apple Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)

Apple is the best-performing laptop apple brand in July 2026, moving 35,000 units across 9 ASINs for 92.1% of Top 10 volume. MOSISO follows with 3,000 units (7.9%).

With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $722.22, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

92.1%
Apple
MOSISO
1

Apple

9 ASINs in Top 10

92.1%

Units

35K

Revenue

$17.6M

Avg. price

$722.22

  • Apple 240W USB-C to USB-C Woven Charge Cable (2 m): Fast and Convenient Charging

    B0DCH5B2HF

    $24.00·★4.7·9.5K revs

    Apple 240W USB-C to USB-C Woven Charge Cable (2 m): Fast and Convenient Charging

    Units sold10K
  • Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink

    B0DZ7871B8

    $399.99·★4.7·28K revs

    Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink

    Units sold7K
  • Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

    B0GR1JTFP8

    $1297.00·★4.7·1K revs

    Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

    Units sold3K
  • Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

    B0GR6FHGXX

    $689.00·★4.6·1.2K revs

    Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

    Units sold3K
  • Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush

    B0GR6KJ72L

    $689.99·★4.6·1.2K revs

    Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush

    Units sold3K
  • Apple USB-C Digital AV Multiport Adapter | USB-C to HDMI video output with 4K resolution, USB-A port and 60W power delivery

    B0D9MMFQNL

    $68.98·★4.5·983 revs

    Apple USB-C Digital AV Multiport Adapter | USB-C to HDMI video output with 4K resolution, USB-A port and 60W power delivery

    Units sold3K
  • Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Silver

    B0GR19X8DC

    $1243.00·★4.7·1K revs

    Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Silver

    Units sold2K
  • Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 512GB SSD Storage, 1080p FaceTime HD Camera, Touch ID; Indigo

    B0GR6JMY9W

    $789.00·★4.7·1.2K revs

    Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 512GB SSD Storage, 1080p FaceTime HD Camera, Touch ID; Indigo

    Units sold2K
  • Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Sky Blue

    B0GR1493ZV

    $1299.00·★4.7·1K revs

    Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Sky Blue

    Units sold2K
2

MOSISO

1 ASIN in Top 10

7.9%

Units

3K

Revenue

$42.1K

Avg. price

$13.99

  • MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear

    B0GSRL5M75

    $13.99·★4.6·496 revs

    MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear

    Units sold3K

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