Lake Games Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lake Games sales on Amazon US totaled 171,300 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $3,485,367 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 53.8% of revenue, while a typical listing is priced at $23.65. The keyword itself pulled 2,095 Amazon queries over the same period (▼ 78.8% MoM).
Zooming out to the 12-month window ending July 2026, the lake games Top 50 moved 991,350 units and $19,286,661 in cumulative sales — an average of 82,613 units and $1,607,222 per month. Monthly throughput topped out at 200,000 units in June 2026 and dipped to 22,600 in January 2026, leaving the latest reading 144.7% higher than August 2025.
Lake Games Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
171.3K
▼ 14.3% MoM
Monthly Revenue 2026/07
$3.5M
▼ 18.6% MoM
Top 10 Market Share 2026/07
60.1%
Lake Games Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lake games listing on Amazon US in July 2026 is ASIN B000J3Z7TC (Brand: Hoyle), which sold 30,000 units at $5.99 apiece — equal to 17.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 103,000 units and $1,876,460 in July 2026 — 60.1% of unit volume and 53.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lake Games' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000J3Z7TC
Hoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
30K
▲ 0.0%vs. prior month
$179.7K
latest month
12-month trend
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B08P29SC84
Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids
10K
▲ 0.0%vs. prior month
$122.4K
latest month
12-month trend
B0BKTLNSLG
SLOOSH Inflatable Pool Floats Adult,2 Packs Floating Lounge Chairs,Blow up Pool Noodles for Adult Heavy Duty,Floating Chair for Party Summer Water Beach Lake Fun
9K
▼ 10.0%vs. prior month
$401.4K
latest month
12-month trend
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
8K
▲ 700.0%vs. prior month
$103K
latest month
12-month trend
B0D2ZPJBWP
Taco Cat Goat Cheese Pizza Poolside Waterproof Card Game by Taco Cat Games | Wipeable plastic cards, free clip included, great for travel, 10-min rounds, Ages 7+, 2-8 Players
6K
▼ 33.3%vs. prior month
$89.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lake Games Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hoyle is the best-performing lake games brand in July 2026, moving 30,000 units across 1 ASIN for 29.1% of Top 10 volume. MAX LIQUIDATOR follows with 20,000 units (19.4%), ahead of Nerf on 10,000 units (9.7%).
Volume is spread across 9 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $22.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hoyle
1 ASIN in Top 10
29.1%
Units
30K
Revenue
$179.7K
Avg. price
$5.99
B000J3Z7TC
$5.99·★4.7·24.8K revsHoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
Units sold30K
MAX LIQUIDATOR
1 ASIN in Top 10
19.4%
Units
20K
Revenue
$358K
Avg. price
$22.93
B0796JVBJ8
$22.93·★4.6·10.7K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
Nerf
1 ASIN in Top 10
9.7%
Units
10K
Revenue
$122.4K
Avg. price
$12.47
B08P29SC84
$12.47·★4.8·11.7K revsNerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids
Units sold10K
Trending Lake Games Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TXI1NEW booked 8K units at $12.79, with ▲ 700.0% MoM change. On the growth side, B0DYPKDPRS leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GHR5433V close behind at ▲ 200.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Price
$12.79
Rating
4.7
Reviews
17.5K
Latest month sales
B0DYPKDPRS
Waboba Pro Water Skipping Ball Toy, Blue Waves | For Swimming Pool and Beach Games, Water Bouncing Ball Gift for Kids and Teens
Price
$12.99
Rating
4.6
Reviews
1.5K
Latest month sales
B0GHR5433V
Pool Toys, Pool Tic Tac Toe Game with 10 Balls Outdoor Summer Swimming Pool Party, Beach Toys, Reusable Water Balloons Tic Tac Toe Game, for Teens Adults 2-10 Players
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.1
Reviews
80
Latest month sales
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