Lace Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lace Bra sales on Amazon US totaled 9,350 units in July 2026 (▲ 3.9% vs. the prior month), generating an estimated $165,167 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.3% of unit volume and 46.5% of revenue, while a typical listing is priced at $19.30. The keyword itself pulled 52,522 Amazon queries over the same period (▼ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the lace bra Top 50 moved 78,150 units and $1,381,989 in cumulative sales — an average of 6,513 units and $115,166 per month. Monthly throughput topped out at 9,350 units in July 2026 and dipped to 4,350 in May 2026, leaving the latest reading 46.1% higher than August 2025.
Lace Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.3K
▲ 3.9% MoM
Monthly Revenue 2026/07
$165.2K
▲ 4.9% MoM
Top 10 Market Share 2026/07
51.3%
Lace Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lace bra listing on Amazon US in July 2026 is ASIN B0DDL3DJKZ (Brand: READY TO LOVE), which sold 2,000 units at $13.97 apiece — equal to 21.4% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,800 units and $76,764 in July 2026 — 51.3% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lace Bra' on Amazon
July 2026
Is 51.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DDL3DJKZ
READY TO LOVE Sexy Women's Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack
2K
▲ 0.0%vs. prior month
$23.9K
latest month
12-month trend
B0CN9KH6YL
Avidlove Women 3 Piece Lingerie Set Lace Robe Bra Panty Mesh Sleepwear
600
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
B0GHRR1J88
GKBK Womens Built in Bra Lace Tank Tops Going Out Double Lined Cami Shirt
500
▲ 66.7%vs. prior month
$9K
latest month
12-month trend
B07M6F9R14
Deyllo Women’s Push Up Lace Bra Comfort Padded Underwire Bra Lift Up Add One Cup
300
▲ 50.0%vs. prior month
$6.6K
latest month
12-month trend
B07VPNQ14Z
Maidenform Women's Push-up Bra with Dreamwire, No-Poke Underwire Push-up Bras for Women, Convertible, Demi Coverage, Sexy
300
▼ 50.0%vs. prior month
$7.1K
latest month
12-month trend
B0DBZHB592
Avidlove Women's Sexy Lace Bra Sheer Balconette Underwire Unlined Everyday Bras Lingerie
300
▲ 0.0%vs. prior month
$4.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lace Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
READY TO LOVE is the best-performing lace bra brand in July 2026, moving 2,000 units across 1 ASIN for 41.7% of Top 10 volume. Avidlove follows with 1,500 units (31.3%), ahead of GKBK on 500 units (10.4%).
With 6 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
READY TO LOVE
1 ASIN in Top 10
41.7%
Units
2K
Revenue
$23.9K
Avg. price
$13.97
B0DDL3DJKZ
$13.97·★4.4·4.1K revsREADY TO LOVE Sexy Women's Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack
Units sold2K
Avidlove
5 ASINs in Top 10
31.3%
Units
1.5K
Revenue
$27K
Avg. price
$18.27
B0CN9KH6YL
$25.99·★4.4·1.6K revsAvidlove Women 3 Piece Lingerie Set Lace Robe Bra Panty Mesh Sleepwear
Units sold600B0DBZHB592
$16.99·★4.1·967 revsAvidlove Women's Sexy Lace Bra Sheer Balconette Underwire Unlined Everyday Bras Lingerie
Units sold300B0CRRQLG13
$14.39·★4.2·733 revsAvidlove Lace Bralette for Women Spaghetti Strap Tank Top V Neck Slim Basic Camisoles
Units sold200B0DBZJVB41
$16.99·★4.1·967 revsAvidlove Women's Sexy Lace Bra Sheer Balconette Underwire Unlined Everyday Bras Lingerie
Units sold200B0FJF8MRFK
$16.99·★4.1·259 revsAvidlove Women's Sexy Bra Lace Underwire Unlined Bra
Units sold200
GKBK
1 ASIN in Top 10
10.4%
Units
500
Revenue
$9K
Avg. price
$19.99
B0GHRR1J88
$19.99·★3.8·223 revsGKBK Womens Built in Bra Lace Tank Tops Going Out Double Lined Cami Shirt
Units sold500
Trending Lace Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079J7S688 booked 200 units at $15.43, with ▲ 100.0% MoM change. On the growth side, B0FDFZZGGK leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0GHM9YJMN close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079J7S688
Smart & Sexy Signature Lace Push-Up Bra
Price
$15.43
Rating
4.3
Reviews
22.9K
Latest month sales
B0FDFZZGGK
Avidlove Women's Sexy Lace Bra Everyday Bra
Price
$16.99
Rating
4.2
Reviews
227
Latest month sales
B0GHM9YJMN
Lusait Womens Jelly Bras Wireless Lace Racerback Push Up Plunge T-Shirt Bra
Unlock to view ASIN details and product titles
Price
$24.83
Rating
4.3
Reviews
175
Latest month sales
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