Label Maker Tape Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Label Maker Tape sales on Amazon US totaled 80,700 units in July 2026 (▲ 16.6% vs. the prior month), generating an estimated $1,446,661 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.0% of unit volume and 47.3% of revenue, while a typical listing is priced at $19.50. The keyword itself pulled 27,239 Amazon queries over the same period (▲ 32.1% MoM).
Zooming out to the 12-month window ending July 2026, the label maker tape Top 50 moved 717,450 units and $12,501,860 in cumulative sales — an average of 59,788 units and $1,041,822 per month. Monthly throughput topped out at 80,700 units in July 2026 and dipped to 35,000 in May 2026, leaving the latest reading 25.5% higher than August 2025.
Label Maker Tape Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
80.7K
▲ 16.6% MoM
Monthly Revenue 2026/07
$1.4M
▲ 14.1% MoM
Top 10 Market Share 2026/07
52.0%
Label Maker Tape Market Share & Sales Concentration on Amazon US — July 2026
The most-sold label maker tape listing on Amazon US in July 2026 is ASIN B0DKS89T75 (Brand: SUPVAN), which sold 9,000 units at $28.48 apiece — equal to 11.2% of every unit tracked in this report.
The Top 10 ASINs account for 42,000 units and $684,990 in July 2026 — 52.0% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Label Maker Tape' on Amazon
July 2026
Is 52.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DKS89T75
SUPVAN E11 Keyboard & Bluetooth Label Maker Machine with 4 Tapes | Rechargeable, Versatile App with 30+ Fonts and 660+ Icons, Minimal Margin, Inkless, for School, Home, Kitchen, Office
9K
▼ 10.0%vs. prior month
$263.8K
latest month
12-month trend
B0D15SH64F
Brother Genuine P-Touch Btag BTAG231 Black on White Label Tape ~1/2in by 13.1ft (12mm x 4m). (Works Only with Brother PT-N10, PT-N20, PT-N25BT Label Makers)
9K
▲ 28.6%vs. prior month
$62.9K
latest month
12-month trend
B0C6SRK2Y5
Nelko Genuine P21 Label Maker Tape, 14x40mm(0.55"x1.57"), White | Thermal Labels, Easy to Peel, BPA-Free, Strong Adhesive, Water-Resistant & Oil-Proof, Great for Office, Home and Retail Tags
5K
▲ 0.0%vs. prior month
$41.1K
latest month
12-month trend
B073S254GN
Compatible with Dymo LetraTag Label Maker Refills White Paper Tape 91330 | 12mm x 4m (1/2" x 13') for LT-100T LT-100H Plus 200B XR, 3-Pack Replace for Dymo LetraTag Refill Label Tape
3K
▲ 50.0%vs. prior month
$29.3K
latest month
12-month trend
B0D8CC8H5H
Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft
3K
▼ 25.0%vs. prior month
$81.3K
latest month
12-month trend
B074JZ6NWV
Compatible with Dymo LetraTag Label Maker Refills 91331 Plastic White Tape | 12mm x 4m (1/2" x 13'), Work with Labeler Letra Tag 200B, LT 100T 100H Plus printer, 5-Pack Label KINGDOM Cartridges
3K
▲ 0.0%vs. prior month
$41.6K
latest month
12-month trend
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Best Label Maker Tape Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Brother is the best-performing label maker tape brand in July 2026, moving 18,000 units across 4 ASINs for 42.9% of Top 10 volume. SUPVAN follows with 9,000 units (21.4%), ahead of Nelko on 5,000 units (11.9%).
With 7 brands splitting the Top 10 and 76.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $28.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Brother
4 ASINs in Top 10
42.9%
Units
18K
Revenue
$240.1K
Avg. price
$15.49
B0D15SH64F
$6.99·★4.7·3.1K revsBrother Genuine P-Touch Btag BTAG231 Black on White Label Tape ~1/2in by 13.1ft (12mm x 4m). (Works Only with Brother PT-N10, PT-N20, PT-N25BT Label Makers)
Units sold9KB0D8CC8H5H
$25.99·★4.8·22.6K revsBrother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft
Units sold3KB0D15R122B
$6.99·★4.7·3.1K revsBrother Genuine P-Touch Btag BTAG233 Blue on White Label Tape ~1/2in by 13.1ft (12mm x 4m). (Works Only with Brother PT-N10, PT-N20, PT-N25BT Label Makers)
Units sold3KB017RCO1JY
$22.00·★4.8·22.6K revsBrother Genuine P-Touch, TZe-231 2 Pack Tape (TZE2312PK) ½”(0.47”) x 26.2 ft. (8m) Laminated P-Touch Tape, Black on White (Pack of 2)
Units sold3K
SUPVAN
1 ASIN in Top 10
21.4%
Units
9K
Revenue
$263.8K
Avg. price
$28.48
B0DKS89T75
$28.48·★4.5·3.8K revsSUPVAN E11 Keyboard & Bluetooth Label Maker Machine with 4 Tapes | Rechargeable, Versatile App with 30+ Fonts and 660+ Icons, Minimal Margin, Inkless, for School, Home, Kitchen, Office
Units sold9K
Nelko
1 ASIN in Top 10
11.9%
Units
5K
Revenue
$41.1K
Avg. price
$7.99
B0C6SRK2Y5
$7.99·★4.7·6.1K revsNelko Genuine P21 Label Maker Tape, 14x40mm(0.55"x1.57"), White | Thermal Labels, Easy to Peel, BPA-Free, Strong Adhesive, Water-Resistant & Oil-Proof, Great for Office, Home and Retail Tags
Units sold5K
Trending Label Maker Tape Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08JLW9587 booked 2K units at $13.48, with ▲ 100.0% MoM change. On the growth side, B0GSZLJPKL leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0GMBHTX34 close behind at ▲ 800.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08JLW9587
Phomemo Labels D30 Label Tape, Black on White, 0.47 in 12 x40mm, 480 Tapes | Highly sticky, No Curl or Peel, Clean Tear, BPA-Free, D30 D30D Thermal Paper Name Label for Kids School Items, 0.47" x 11/2"
Price
$13.48
Rating
4.6
Reviews
3.3K
Latest month sales
B0GSZLJPKL
TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White Replacement for TZ TZE TZE231 1/2" x 8m Tape Cassette for Ptouch PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D400 D410 (7 Packs)
Price
$17.94
Rating
4.4
Reviews
39
Latest month sales
B0GMBHTX34
Replacement Brother P-Touch Label Tape, Tze Tape 12mm 0.47 Laminated White Tze-231 Tz 231 Tapes Compatible with Brother Label Maker PT-D210 D220 D400 D410 D450 H110 1280 Refill 6 Pack
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.7
Reviews
207
Latest month sales
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