Kuromi Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kuromi Backpack sales on Amazon US totaled 14,650 units in July 2026 (▲ 439.6% vs. the prior month), generating an estimated $515,255 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 54.4% of revenue, while a typical listing is priced at $31.26. The keyword itself pulled 28,018 Amazon queries over the same period (▼ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the kuromi backpack Top 50 moved 46,900 units and $1,709,263 in cumulative sales — an average of 3,908 units and $142,439 per month. Monthly throughput topped out at 14,650 units in July 2026 and dipped to 600 in May 2026, leaving the latest reading 17.7% higher than August 2025.
Kuromi Backpack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.7K
▲ 439.6% MoM
Monthly Revenue 2026/07
$515.3K
▲ 483.0% MoM
Top 10 Market Share 2026/07
51.9%
Kuromi Backpack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kuromi backpack listing on Amazon US in July 2026 is ASIN B0DN5B358S (Brand: MOONBABY), which sold 1,000 units at $26.99 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 7,600 units and $280,442 in July 2026 — 51.9% of unit volume and 54.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kuromi Backpack' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DN5B358S
MOONBABY Girls Backpack, Kids Backpack for Girls, School bag for Primary Elementary Teenage, Middle School Students Bookbag
1K
▲ 233.3%vs. prior month
$23.6K
latest month
12-month trend
B0DTK3N78Q
KIEAL 16.5/19IN School Backpack for Girls with 24Pcs Accessories, Anti-Theft Kids Backpack for Students, New Semester Presents with Pins and Card Holder
1K
▲ 400.0%vs. prior month
$38.5K
latest month
12-month trend
B09B2C2YXT
SANRIO Hello Kitty Backpack with Lunch Bag 5 Pc Set of 16" School Bag, Tattoos, More
800
▲ 700.0%vs. prior month
$24K
latest month
12-month trend
B0H14BS992
Fimibuke 9PCS Capybara Girls Backpack for School with Lunch Box Pencil Case
800
vs. prior month
$38.5K
latest month
12-month trend
B0D22BKZM6
Alrisg Lovely Girls Backpack School Bag for Students Kids Book Bag with Multiple Pockets Splash-proof Children's Backpack（17inch Purple）
800
▲ 166.7%vs. prior month
$23.2K
latest month
12-month trend
B0CBBDGH5X
VTTDB Kawaii Backpack with Cute Accessories Casual Aesthetic Daypack Simple Laptop Bag Waterproof Travel Rucksack for Women (black)
700
▲ 1300.0%vs. prior month
$21K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kuromi Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
juju GOODS is the best-performing kuromi backpack brand in July 2026, moving 1,300 units across 2 ASINs for 17.1% of Top 10 volume. MOONBABY follows with 1,000 units (13.2%), ahead of KIEAL on 1,000 units (13.2%).
Volume is spread across 9 brands, with the top three holding 43.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $26.99 to $49.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
juju GOODS
2 ASINs in Top 10
17.1%
Units
1.3K
Revenue
$65K
Avg. price
$49.97
B0DKFTBKHL
$49.97·★4.3·394 revsjuju GOODS Juju Blue Kawaii Backpack - Cute Backpacks For Girls - Cute Backpack Kawaii Stuff - Backpacks For School Girls
Units sold700B0F12Z5VJ2
$49.97·★4.0·315 revsjuju GOODS Juju Black Kawaii Backpack - Cute Kawaii Stuff Mochila Kawaii - Cute Backpacks For Girls - Backpacks For School Girls - Cute Backpack For School (Bla)
Units sold600
MOONBABY
1 ASIN in Top 10
13.2%
Units
1K
Revenue
$23.6K
Avg. price
$26.99
B0DN5B358S
$26.99·★4.7·477 revsMOONBABY Girls Backpack, Kids Backpack for Girls, School bag for Primary Elementary Teenage, Middle School Students Bookbag
Units sold1K
KIEAL
1 ASIN in Top 10
13.2%
Units
1K
Revenue
$38.5K
Avg. price
$39.99
B0DTK3N78Q
$39.99·★4.5·224 revsKIEAL 16.5/19IN School Backpack for Girls with 24Pcs Accessories, Anti-Theft Kids Backpack for Students, New Semester Presents with Pins and Card Holder
Units sold1K
Trending Kuromi Backpack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CBBDGH5X leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B09B2C2YXT close behind at ▲ 700.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CBBDGH5X
VTTDB Kawaii Backpack with Cute Accessories Casual Aesthetic Daypack Simple Laptop Bag Waterproof Travel Rucksack for Women (black)
Price
$29.99
Rating
3.8
Reviews
498
Latest month sales
B09B2C2YXT
SANRIO Hello Kitty Backpack with Lunch Bag 5 Pc Set of 16" School Bag, Tattoos, More
Price
$29.99
Rating
4.2
Reviews
579
Latest month sales
B0FT9SLKR9
Get Trend Hello Kitty Girls Backpack & Water Bottle, Kawaii 2 Piece Set
Unlock to view ASIN details and product titles
Price
$30.49
Rating
4.5
Reviews
72
Latest month sales
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