Kraken Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kraken sales on Amazon US totaled 5,750 units in July 2026 (▲ 18.6% vs. the prior month), generating an estimated $422,428 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.5% of unit volume and 72.8% of revenue, while a typical listing is priced at $112.23. The keyword itself pulled 22,430 Amazon queries over the same period (▼ 28.5% MoM).
Zooming out to the 12-month window ending July 2026, the kraken Top 50 moved 73,650 units and $6,708,054 in cumulative sales — an average of 6,138 units and $559,005 per month. Monthly throughput topped out at 13,050 units in December 2025 and dipped to 2,200 in May 2026, leaving the latest reading 10.9% lower than August 2025.
Kraken Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.8K
▲ 18.6% MoM
Monthly Revenue 2026/07
$422.4K
▲ 3.2% MoM
Top 10 Market Share 2026/07
83.5%
Kraken Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kraken listing on Amazon US in July 2026 is ASIN B0BSJYM8FF (Brand: Razer), which sold 2,000 units at $49.98 apiece — equal to 34.8% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,800 units and $307,361 in July 2026 — 83.5% of unit volume and 72.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kraken' on Amazon
July 2026
Is 83.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BSJYM8FF
Razer Kraken V3 X Wired USB Gaming Headset, Lightweight, Black | TriForce 40mm Drivers, HyperClear Cardioid Mic, 7.1 Surround Sound, Chroma RGB Lighting
2K
▲ 100.0%vs. prior month
$80K
latest month
12-month trend
B0BRYCVNMP
KRAKEN BOND Engine Cleaner Spray - (2x12.3 fl. Oz) Engine Degreaser for Engine Bay, Gunk, and Motor | 2 Pack
500
▼ 16.7%vs. prior month
$10.3K
latest month
12-month trend
B0D9ZQTZ8N
Razer Kraken V4 X Wired USB-C & Type A Gaming Headset, Black | Cardioid Mic, Memory Foam Cushions, Chroma RGB Lighting, For PC, Mac, PS5, Nintendo Switch 2
500
▲ 25.0%vs. prior month
$33.6K
latest month
12-month trend
B07QNZC9V5
Razer Kraken Gaming Headset: Lightweight Aluminum Frame - Retractable Noise Isolating Microphone - for PC, PS4, PS5, Switch, Xbox One, Xbox Series X & S, Mobile - 3.5 mm Headphone Jack - Black/Blue
300
▼ 25.0%vs. prior month
$29.7K
latest month
12-month trend
B0B8DVV5P6
Kraken Bond Spray Foam Gun Cleaner - (2x12.3oz) Polyurethane Insulation Cleaner Spray, Dissolves Uncured Expanding Cleaner Spray for Extended Tool Durability - 2 Pack
300
▼ 25.0%vs. prior month
$6K
latest month
12-month trend
B0D6GQFS37
Kraken Bond High Temperature Black Fireplace Sealant 2732°F - (1x10.1oz.) Fire Resistance Up to 2732°F, High Temp Fire Caulk for Ovens, Stoves, Chimneys - Fast Dry, Paintable, Non-Flammable, 1 Pack
300
▲ 0.0%vs. prior month
$6K
latest month
12-month trend
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Best Kraken Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Razer is the best-performing kraken brand in July 2026, moving 2,800 units across 3 ASINs for 58.3% of Top 10 volume. KRAKEN BOND follows with 1,100 units (22.9%), ahead of NZXT on 700 units (14.6%).
With 4 brands splitting the Top 10 and 95.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.32 to $233.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Razer
3 ASINs in Top 10
58.3%
Units
2.8K
Revenue
$143.3K
Avg. price
$72.32
B0BSJYM8FF
$49.98·★4.2·1.6K revsRazer Kraken V3 X Wired USB Gaming Headset, Lightweight, Black | TriForce 40mm Drivers, HyperClear Cardioid Mic, 7.1 Surround Sound, Chroma RGB Lighting
Units sold2KB0D9ZQTZ8N
$67.99·★4.5·658 revsRazer Kraken V4 X Wired USB-C & Type A Gaming Headset, Black | Cardioid Mic, Memory Foam Cushions, Chroma RGB Lighting, For PC, Mac, PS5, Nintendo Switch 2
Units sold500B07QNZC9V5
$99.00·★4.5·48.5K revsRazer Kraken Gaming Headset: Lightweight Aluminum Frame - Retractable Noise Isolating Microphone - for PC, PS4, PS5, Switch, Xbox One, Xbox Series X & S, Mobile - 3.5 mm Headphone Jack - Black/Blue
Units sold300
KRAKEN BOND
3 ASINs in Top 10
22.9%
Units
1.1K
Revenue
$22.3K
Avg. price
$20.32
B0BRYCVNMP
$20.99·★4.4·597 revsKRAKEN BOND Engine Cleaner Spray - (2x12.3 fl. Oz) Engine Degreaser for Engine Bay, Gunk, and Motor | 2 Pack
Units sold500B0B8DVV5P6
$19.99·★4.5·305 revsKraken Bond Spray Foam Gun Cleaner - (2x12.3oz) Polyurethane Insulation Cleaner Spray, Dissolves Uncured Expanding Cleaner Spray for Extended Tool Durability - 2 Pack
Units sold300B0D6GQFS37
$19.99·★4.3·403 revsKraken Bond High Temperature Black Fireplace Sealant 2732°F - (1x10.1oz.) Fire Resistance Up to 2732°F, High Temp Fire Caulk for Ovens, Stoves, Chimneys - Fast Dry, Paintable, Non-Flammable, 1 Pack
Units sold300
NZXT
3 ASINs in Top 10
14.6%
Units
700
Revenue
$133K
Avg. price
$233.32
B0F5SGK5Q7
$119.99·★4.2·371 revsNZXT Kraken Plus 240-240mm AIO CPU Cooler, LCD - Black | 240mm AIO with customizable LCD and Turbine pump for improved thermals. F120P fans, simple install, CAM control.
Units sold300B0D9GV78D8
$279.99·★4.4·557 revsNZXT Kraken Elite 360 RGB - 360mm AIO CPU Cooler, LCD - Black | 360mm RGB AIO with 2.36-inch LCD and F360 RGB Core fan. Flagship display cooling with synced RGB via CAM.
Units sold200B0D9GWQPDM
$299.99·★4.3·570 revsNZXT Kraken Elite 360 RGB - 360mm AIO CPU Cooler, LCD - White | 360mm RGB AIO with 2.36-inch LCD and F360 RGB Core fan. Flagship display cooling with synced RGB via CAM.
Units sold200
Trending Kraken Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F5X5YC2F booked 200 units at $43.99, with ▲ 100.0% MoM change. On the growth side, B0BSJYM8FF leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DCFLYM9P close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5X5YC2F
Outset Media Feed The Kraken Essential Edition - A Sailor's Favorite Deduction Game - for 5 to 11 Players Ages 12 and up
Price
$43.99
Rating
4.6
Reviews
70
Latest month sales
B0BSJYM8FF
Razer Kraken V3 X Wired USB Gaming Headset, Lightweight, Black | TriForce 40mm Drivers, HyperClear Cardioid Mic, 7.1 Surround Sound, Chroma RGB Lighting
Price
$49.98
Rating
4.2
Reviews
1.6K
Latest month sales
B0DCFLYM9P
NZXT Kraken Elite 280 RGB - 280mm AIO CPU Cooler, LCD - White | 280mm RGB AIO with 2.36-inch LCD and F280 RGB Core fan. Customizable display, synced RGB, full CAM control.
Unlock to view ASIN details and product titles
Price
$231.99
Rating
4.3
Reviews
572
Latest month sales
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