Kpop Demon Hunters Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Mattel is the best-performing kpop demon hunters toys brand in July 2026, moving 38,000 units across 4 ASINs for 48.7% of Top 10 volume. KPop Demon Hunters follows with 10,000 units (12.8%), ahead of Crayola on 7,000 units (9.0%).

With 7 brands splitting the Top 10 and 70.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.19 to $28.23, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GZ4ZGKWV leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0G6QS6P92 close behind at ▲ 400.0% MoM on 5K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.