Korean Hair Care Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Korean Hair Care sales on Amazon US totaled 577,900 units in July 2026 (▼ 31.4% vs. the prior month), generating an estimated $16,030,739 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.6% of unit volume and 58.7% of revenue, while a typical listing is priced at $26.91. The keyword itself pulled 15,114 Amazon queries over the same period (▼ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the korean hair care Top 50 moved 7,168,400 units and $198,040,206 in cumulative sales — an average of 597,367 units and $16,503,351 per month. Monthly throughput topped out at 842,000 units in June 2026 and dipped to 336,200 in May 2026, leaving the latest reading 8.3% higher than August 2025.
Korean Hair Care Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
577.9K
▼ 31.4% MoM
Monthly Revenue 2026/07
$16M
▼ 32.0% MoM
Top 10 Market Share 2026/07
60.6%
Korean Hair Care Market Share & Sales Concentration on Amazon US — July 2026
The most-sold korean hair care listing on Amazon US in July 2026 is ASIN B08FGZSW8L (Brand: WEEM), which sold 70,000 units at $34.95 apiece — equal to 12.1% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $9,404,900 in July 2026 — 60.6% of unit volume and 58.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Korean Hair Care' on Amazon
July 2026
Is 60.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B0CWS5QP8F
MARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz | Clinically Tested in Women for Thicker Hair & Facial Wrinkles, Biotin 10000mcg, Lustriva Hair Growth Supplements, Skin Care
30K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
B0BFQ9RD5B
d'alba Piedmont Italian White Truffle First Spray Serum (3.38 fl oz) | Vegan Skin Care, Hydrating Face Moisturizer, Cakey Makeup Fix, Glow Serum for Radiant Skin, Non Comedogenic, Korean skincare
30K
▼ 50.0%vs. prior month
$537.9K
latest month
12-month trend
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Best Korean Hair Care Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WEEM is the best-performing korean hair care brand in July 2026, moving 70,000 units across 1 ASIN for 20.0% of Top 10 volume. K18 follows with 50,000 units (14.3%), ahead of Mielle Organics on 40,000 units (11.4%).
Volume is spread across 10 brands, with the top three holding 45.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.94 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WEEM
1 ASIN in Top 10
20.0%
Units
70K
Revenue
$2.4M
Avg. price
$34.95
B08FGZSW8L
$34.95·★4.4·27.7K revsWEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
Units sold70K
K18
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.8K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Mielle Organics
1 ASIN in Top 10
11.4%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·121.9K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Trending Korean Hair Care Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01I2ZQJSG booked 30K units at $6.99, with ▲ 200.0% MoM change. On the growth side, B0GGQMYLXM leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B0BD2SKVTJ close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.99
Rating
4.4
Reviews
64.4K
Latest month sales
B0GGQMYLXM
VT COSMETICS PDRN Reedle Shot Brush Hair Serum, Cooling & Refreshing Scalp Care with Vegan PDRN, Caffeine & Spicule Complex, Lightweight & Non-Greasy Daily Scalp Solution, 3.38 fl oz / 100 mL
Price
$25.00
Rating
4.5
Reviews
217
Latest month sales
B0BD2SKVTJ
Rosemary Biotin Shampoo and Conditioner Set for Hair Strengthening | Shampoo Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss Botanical Formula, Women & Men, 16 floz Each
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.3
Reviews
1.3K
Latest month sales
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