Knives Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Knives Set sales on Amazon US totaled 153,500 units in July 2026 (▼ 22.4% vs. the prior month), generating an estimated $4,227,946 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.4% of unit volume and 48.9% of revenue, while a typical listing is priced at $43.85. The keyword itself pulled 17,881 Amazon queries over the same period (▲ 34.6% MoM).
Zooming out to the 12-month window ending July 2026, the knives set Top 50 moved 1,605,300 units and $48,378,314 in cumulative sales — an average of 133,775 units and $4,031,526 per month. Monthly throughput topped out at 200,000 units in November 2025 and dipped to 75,800 in May 2026, leaving the latest reading 46.3% higher than August 2025.
Knives Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
153.5K
▼ 22.4% MoM
Monthly Revenue 2026/07
$4.2M
▼ 31.5% MoM
Top 10 Market Share 2026/07
68.4%
Knives Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold knives set listing on Amazon US in July 2026 is ASIN B0CLH1VCLC (Brand: Amazon Basics), which sold 60,000 units at $12.05 apiece — equal to 39.1% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 105,000 units and $2,068,560 in July 2026 — 68.4% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Knives Set' on Amazon
July 2026
Is 68.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0BYX1XT81
EWFEN 24-Piece Black Silverware Set with Steak Knives, Black Flatware Set for 4, Food-Grade Stainless Steel Tableware Cutlery Set, Mirror Finished Utensil Sets for Home Restaurant, Round Edge
6K
▼ 14.3%vs. prior month
$113.8K
latest month
12-month trend
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
6K
▲ 100.0%vs. prior month
$124.7K
latest month
12-month trend
B0DYP3J5BW
Knife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
5K
▼ 44.4%vs. prior month
$277.3K
latest month
12-month trend
B0GCJQ4Z51
Knife Set, 8-Piece Kitchen Knife Set with Universal Block - Anti-Rust Chef Knives, Ergonomic Design, Dishwasher Safe (Black)
4K
▼ 20.0%vs. prior month
$96.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Knives Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing knives set brand in July 2026, moving 63,000 units across 2 ASINs for 60.0% of Top 10 volume. Astercook follows with 25,000 units (23.8%), ahead of EWFEN on 6,000 units (5.7%).
With 6 brands splitting the Top 10 and 89.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $35.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
60.0%
Units
63K
Revenue
$622.6K
Avg. price
$30.02
B0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60KB00R3Z49G6
$47.99·★4.5·22.1K revsAmazon Basics 14-Piece High Carbon Stainless Steel Kitchen Knife Set with Full Tang Construction, Ergonomic Handles, Sharpener and Pinewood Block, Black
Units sold3K
Astercook
4 ASINs in Top 10
23.8%
Units
25K
Revenue
$892.3K
Avg. price
$35.96
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0G8HTRKQG
$19.99·★4.7·606 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Units sold6KB0DYP3J5BW
$58.98·★4.7·1.2K revsKnife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
Units sold5KB0G8HSMYJJ
$24.99·★4.7·606 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
Units sold4K
EWFEN
1 ASIN in Top 10
5.7%
Units
6K
Revenue
$113.8K
Avg. price
$19.99
B0BYX1XT81
$19.99·★4.6·11.2K revsEWFEN 24-Piece Black Silverware Set with Steak Knives, Black Flatware Set for 4, Food-Grade Stainless Steel Tableware Cutlery Set, Mirror Finished Utensil Sets for Home Restaurant, Round Edge
Units sold6K
Trending Knives Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G8HTRKQG booked 6K units at $19.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Price
$19.99
Rating
4.7
Reviews
606
Latest month sales
B0G8HSMYJJ
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
Price
$24.99
Rating
4.7
Reviews
606
Latest month sales
B01ALYD1WI
Cuisinart 15-Piece Knife Set with Block, High Carbon Stainless Steel, Forged Triple Rivet, White, C77WTR-15P
Unlock to view ASIN details and product titles
Price
$94.95
Rating
4.6
Reviews
13.2K
Latest month sales
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