Knives Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Knives sales on Amazon US totaled 153,800 units in July 2026 (▼ 21.9% vs. the prior month), generating an estimated $4,188,636 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.5% of unit volume and 36.7% of revenue, while a typical listing is priced at $33.36. The keyword itself pulled 59,141 Amazon queries over the same period (▼ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the knives Top 50 moved 1,667,250 units and $47,971,483 in cumulative sales — an average of 138,938 units and $3,997,624 per month. Monthly throughput topped out at 213,300 units in December 2025 and dipped to 86,500 in May 2026, leaving the latest reading 34.7% higher than August 2025.
Knives Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
153.8K
▼ 21.9% MoM
Monthly Revenue 2026/07
$4.2M
▼ 31.1% MoM
Top 10 Market Share 2026/07
47.5%
Knives Market Share & Sales Concentration on Amazon US — July 2026
The most-sold knives listing on Amazon US in July 2026 is ASIN B097SXK3FG (Brand: WORKPRO), which sold 10,000 units at $9.99 apiece — equal to 6.5% of every unit tracked in this report.
The Top 10 ASINs account for 73,000 units and $1,535,410 in July 2026 — 47.5% of unit volume and 36.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Knives' on Amazon
July 2026
Is 47.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B097SXK3FG
WORKPRO Premium Utility Knife, Retractable All Metal Heavy Duty Box Cutter, Quick Change Blade Razor Knife, with 10 Extra Blades
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B09JYJLQXF
M MEEPO 4-Pack Box Cutter, Colorful Folding Utility Knife w/ 10 pcs Blades | Tough Design, Razor Sharp Blade, Comfortable Handle, Can cut Drywall, Sheet Plastic, Linoleum, Boxes, Rope
10K
▲ 0.0%vs. prior month
$97.3K
latest month
12-month trend
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0FHY7SRBN
Amazon Basics Disposable Clear Plastic Knives, Premium Quality, 100 Count
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B007HAE5GQ
Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
7K
▼ 30.0%vs. prior month
$82.9K
latest month
12-month trend
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
6K
▲ 100.0%vs. prior month
$124.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Knives Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing knives brand in July 2026, moving 21,000 units across 3 ASINs for 28.8% of Top 10 volume. WORKPRO follows with 10,000 units (13.7%), ahead of M MEEPO on 10,000 units (13.7%).
Volume is spread across 8 brands, with the top three holding 56.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
3 ASINs in Top 10
28.8%
Units
21K
Revenue
$801.3K
Avg. price
$39.95
B0C1YBPJ43
$39.88·★4.8·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0G8HTRKQG
$19.99·★4.7·582 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Units sold6KB0DYP3J5BW
$59.99·★4.7·1.2K revsKnife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
Units sold5K
WORKPRO
1 ASIN in Top 10
13.7%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B097SXK3FG
$9.99·★4.8·10.8K revsWORKPRO Premium Utility Knife, Retractable All Metal Heavy Duty Box Cutter, Quick Change Blade Razor Knife, with 10 Extra Blades
Units sold10K
M MEEPO
1 ASIN in Top 10
13.7%
Units
10K
Revenue
$97.3K
Avg. price
$8.99
B09JYJLQXF
$8.99·★4.6·4.7K revsM MEEPO 4-Pack Box Cutter, Colorful Folding Utility Knife w/ 10 pcs Blades | Tough Design, Razor Sharp Blade, Comfortable Handle, Can cut Drywall, Sheet Plastic, Linoleum, Boxes, Rope
Units sold10K
Trending Knives Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G8HTRKQG booked 6K units at $19.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Price
$19.99
Rating
4.7
Reviews
582
Latest month sales
B0CBQG2WMW
Dealusy 360 Count Extra Heavy Duty Clear Plastic Knives Disposable | BPA-Free, Heat Resistant, Solid and Durable Disposable Knives Bulk, Premium Plastic Knives Heavy Duty for Party Supply
Price
$29.99
Rating
4.8
Reviews
1.1K
Latest month sales
B008M5U1C2
Victorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
Unlock to view ASIN details and product titles
Price
$48.59
Rating
4.8
Reviews
14.9K
Latest month sales
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