Knifes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Knifes sales on Amazon US totaled 163,500 units in July 2026 (▼ 23.8% vs. the prior month), generating an estimated $4,441,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.0% of unit volume and 31.8% of revenue, while a typical listing is priced at $32.29. The keyword itself pulled 15,241 Amazon queries over the same period (▲ 3.8% MoM).
Zooming out to the 12-month window ending July 2026, the knifes Top 50 moved 1,912,950 units and $52,426,564 in cumulative sales — an average of 159,413 units and $4,368,880 per month. Monthly throughput topped out at 263,300 units in December 2025 and dipped to 89,900 in May 2026, leaving the latest reading 22.7% higher than August 2025.
Knifes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
163.5K
▼ 23.8% MoM
Monthly Revenue 2026/07
$4.4M
▼ 30.5% MoM
Top 10 Market Share 2026/07
44.0%
Knifes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold knifes listing on Amazon US in July 2026 is ASIN B097SXK3FG (Brand: WORKPRO), which sold 10,000 units at $9.99 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 72,000 units and $1,412,520 in July 2026 — 44.0% of unit volume and 31.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Knifes' on Amazon
July 2026
Is 44.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B097SXK3FG
WORKPRO Premium Utility Knife, Retractable All Metal Heavy Duty Box Cutter, Quick Change Blade Razor Knife, with 10 Extra Blades
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0FHY7SRBN
Amazon Basics Disposable Clear Plastic Knives, Premium Quality, 100 Count
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B000PS1HS6
Mercer Culinary M23210 Millennia Black Handle, 10-Inch Wide Wavy Edge, Bread Knife
8K
▼ 11.1%vs. prior month
$129K
latest month
12-month trend
B007HAE5GQ
Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
7K
▼ 30.0%vs. prior month
$82.9K
latest month
12-month trend
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
6K
▲ 100.0%vs. prior month
$124.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Knifes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing knifes brand in July 2026, moving 21,000 units across 3 ASINs for 29.2% of Top 10 volume. WORKPRO follows with 10,000 units (13.9%), ahead of Amazon Basics on 10,000 units (13.9%).
Volume is spread across 8 brands, with the top three holding 56.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $39.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
3 ASINs in Top 10
29.2%
Units
21K
Revenue
$801.3K
Avg. price
$39.65
B0C1YBPJ43
$39.98·★4.8·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0G8HTRKQG
$19.99·★4.7·641 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Units sold6KB0DYP3J5BW
$58.98·★4.7·1.2K revsKnife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
Units sold5K
WORKPRO
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B097SXK3FG
$9.99·★4.8·10.9K revsWORKPRO Premium Utility Knife, Retractable All Metal Heavy Duty Box Cutter, Quick Change Blade Razor Knife, with 10 Extra Blades
Units sold10K
Amazon Basics
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$59.9K
Avg. price
$8.99
B0FHY7SRBN
$8.99·★4.8·262 revsAmazon Basics Disposable Clear Plastic Knives, Premium Quality, 100 Count
Units sold10K
Trending Knifes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G8HTRKQG booked 6K units at $19.99, with ▲ 100.0% MoM change. On the growth side, B0G8HSMYJJ leads positive momentum with ▲ 33.3% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Price
$19.99
Rating
4.7
Reviews
641
Latest month sales
B0CBQG2WMW
Dealusy 360 Count Extra Heavy Duty Clear Plastic Knives Disposable | BPA-Free, Heat Resistant, Solid and Durable Disposable Knives Bulk, Premium Plastic Knives Heavy Duty for Party Supply
Price
$29.98
Rating
4.6
Reviews
1.2K
Latest month sales
B0G8HSMYJJ
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.7
Reviews
641
Latest month sales
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