Kitchen Towel Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kitchen Towel Set sales on Amazon US totaled 395,500 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $6,516,951 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.6% of unit volume and 66.9% of revenue, while a typical listing is priced at $19.43. The keyword itself pulled 20,978 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the kitchen towel set Top 50 moved 4,538,450 units and $75,550,934 in cumulative sales — an average of 378,204 units and $6,295,911 per month. Monthly throughput topped out at 419,500 units in November 2025 and dipped to 311,500 in May 2026, leaving the latest reading 1.3% higher than August 2025.
Kitchen Towel Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
395.5K
▼ 5.0% MoM
Monthly Revenue 2026/07
$6.5M
▼ 6.6% MoM
Top 10 Market Share 2026/07
73.6%
Kitchen Towel Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kitchen towel set listing on Amazon US in July 2026 is ASIN B09BWFX1L6 (Brand: Amazon Basics), which sold 100,000 units at $22.86 apiece — equal to 25.3% of every unit tracked in this report.
The Top 10 ASINs account for 291,000 units and $4,362,580 in July 2026 — 73.6% of unit volume and 66.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kitchen Towel Set' on Amazon
July 2026
Is 73.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B08LBN2JPS
Tens Towels 4 Piece Extra Large Bath Towels 30 x 60 Inches, Dark Grey | 100% Cotton, Larger & Lighter Weight, Quicker to Dry, Super Soft and Absorbent, Perfect for Bathroom
20K
▲ 0.0%vs. prior month
$719.8K
latest month
12-month trend
B0DPSJP47V
Paper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B07WMQP4SF
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
10K
▼ 50.0%vs. prior month
$95.7K
latest month
12-month trend
B09DKH8XDS
Paper Towel Holder Black Stainless Steel Kitchen Countertop Roll Organizer | Standing Paper Towel Holders Roll Dispenser Simple Black
10K
▲ 0.0%vs. prior month
$89.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kitchen Towel Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing kitchen towel set brand in July 2026, moving 100,000 units across 1 ASIN for 34.4% of Top 10 volume. SPARKLE follows with 100,000 units (34.4%), ahead of Tens Towels on 20,000 units (6.9%).
With 8 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.92 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
34.4%
Units
100K
Revenue
$2M
Avg. price
$22.86
B09BWFX1L6
$22.86·★4.1·73.7K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
SPARKLE
1 ASIN in Top 10
34.4%
Units
100K
Revenue
$749K
Avg. price
$7.92
B09NW92T8Q
$7.92·★4.7·54.8K revsSparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Units sold100K
Tens Towels
1 ASIN in Top 10
6.9%
Units
20K
Revenue
$719.8K
Avg. price
$35.99
B08LBN2JPS
$35.99·★4.2·24.9K revsTens Towels 4 Piece Extra Large Bath Towels 30 x 60 Inches, Dark Grey | 100% Cotton, Larger & Lighter Weight, Quicker to Dry, Super Soft and Absorbent, Perfect for Bathroom
Units sold20K
Trending Kitchen Towel Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08R6VYDSP booked 7K units at $12.99, with ▲ 16.7% MoM change. On the growth side, B07B6HXQT2 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08R6VYDSP
Homaxy 100% Cotton Terry Kitchen Towels, 4 Pack, Black | Ultra Soft and Absorbent Dish Towels for Kitchen, Suitable for Drying and Washing Dishes
Price
$12.99
Rating
4.4
Reviews
11.6K
Latest month sales
B0B8CZM73P
Towel and Linen Mart 100% Cotton 6 Pack Bath Towel Set, Quick Dry, Super Absorbent, Light Weight, Soft, (27 x 54 Pack of 6) Beige, White, Grey, Sky Blue, SAGE Green, Navy
Price
$23.99
Rating
4.1
Reviews
16.1K
Latest month sales
B07B6HXQT2
Amazon Basics 8-Pack Soft, Highly Absorbent, Quick-Dry Hand Towels, 100% Cotton, 28" x 16", White
Unlock to view ASIN details and product titles
Price
$16.66
Rating
4.5
Reviews
5.9K
Latest month sales
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