Kitchen Knives Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kitchen Knives sales on Amazon US totaled 104,800 units in July 2026 (▼ 29.5% vs. the prior month), generating an estimated $3,891,071 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.8% of unit volume and 35.7% of revenue, while a typical listing is priced at $43.07. The keyword itself pulled 38,072 Amazon queries over the same period (▼ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the kitchen knives Top 50 moved 1,225,000 units and $46,327,867 in cumulative sales — an average of 102,083 units and $3,860,656 per month. Monthly throughput topped out at 176,800 units in December 2025 and dipped to 57,600 in May 2026, leaving the latest reading 34.9% higher than August 2025.
Kitchen Knives Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
104.8K
▼ 29.5% MoM
Monthly Revenue 2026/07
$3.9M
▼ 35.1% MoM
Top 10 Market Share 2026/07
45.8%
Kitchen Knives Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kitchen knives listing on Amazon US in July 2026 is ASIN B0C1YBPJ43 (Brand: Astercook), which sold 10,000 units at $39.88 apiece — equal to 9.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 48,000 units and $1,388,560 in July 2026 — 45.8% of unit volume and 35.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kitchen Knives' on Amazon
July 2026
Is 45.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
6K
▲ 100.0%vs. prior month
$124.7K
latest month
12-month trend
B0C6GTHRL2
BYkooc BYkooc 8 pieces Paring Knives (4PCS Peeling Knives and 4PCS Knife Sheath), Ultra Sharp Vegetable and Fruit Knife,German Steel Small Kitchen Knife with PP Plastic Ergonomic Handle
5K
▼ 44.4%vs. prior month
$29.6K
latest month
12-month trend
B0DYP3J5BW
Knife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
5K
▼ 44.4%vs. prior month
$277.3K
latest month
12-month trend
B008M5U1C2
Victorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
4K
▲ 0.0%vs. prior month
$184.2K
latest month
12-month trend
B0GCJQ4Z51
Knife Set, 8-Piece Kitchen Knife Set with Universal Block - Anti-Rust Chef Knives, Ergonomic Design, Dishwasher Safe (Black)
4K
▼ 20.0%vs. prior month
$96.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kitchen Knives Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing kitchen knives brand in July 2026, moving 25,000 units across 4 ASINs for 52.1% of Top 10 volume. BYkooc follows with 5,000 units (10.4%), ahead of Victorinox on 4,000 units (8.3%).
With 7 brands splitting the Top 10 and 70.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $48.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
4 ASINs in Top 10
52.1%
Units
25K
Revenue
$892.3K
Avg. price
$36.21
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0G8HTRKQG
$19.99·★4.7·596 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Units sold6KB0DYP3J5BW
$59.99·★4.7·1.2K revsKnife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
Units sold5KB0G8HSMYJJ
$24.99·★4.7·596 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
Units sold4K
BYkooc
1 ASIN in Top 10
10.4%
Units
5K
Revenue
$29.6K
Avg. price
$4.99
B0C6GTHRL2
$4.99·★4.2·13.4K revsBYkooc BYkooc 8 pieces Paring Knives (4PCS Peeling Knives and 4PCS Knife Sheath), Ultra Sharp Vegetable and Fruit Knife,German Steel Small Kitchen Knife with PP Plastic Ergonomic Handle
Units sold5K
Victorinox
1 ASIN in Top 10
8.3%
Units
4K
Revenue
$184.2K
Avg. price
$48.59
B008M5U1C2
$48.59·★4.8·14.9K revsVictorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
Units sold4K
Trending Kitchen Knives Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G8HTRKQG booked 6K units at $19.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Price
$19.99
Rating
4.7
Reviews
596
Latest month sales
B0G8HSMYJJ
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
Price
$24.99
Rating
4.7
Reviews
596
Latest month sales
B06XYN4YFC
Cuisinart C77TR-3PR Triple Rivet Collection 3.5" Paring Knife, Black
Unlock to view ASIN details and product titles
Price
$8.95
Rating
4.8
Reviews
2.3K
Latest month sales
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