King Pillow Cases Set Of 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
King Pillow Cases Set Of 2 sales on Amazon US totaled 69,800 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $1,035,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 41.2% of revenue, while a typical listing is priced at $17.35. The keyword itself pulled 33,771 Amazon queries over the same period (▲ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the king pillow cases set of 2 Top 50 moved 827,450 units and $11,947,443 in cumulative sales — an average of 68,954 units and $995,620 per month. Monthly throughput topped out at 87,600 units in November 2025 and dipped to 35,800 in May 2026, leaving the latest reading 7.3% lower than August 2025.
King Pillow Cases Set Of 2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.8K
▼ 6.2% MoM
Monthly Revenue 2026/07
$1M
▼ 13.7% MoM
Top 10 Market Share 2026/07
51.6%
King Pillow Cases Set Of 2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold king pillow cases set of 2 listing on Amazon US in July 2026 is ASIN B01JLPDM5E (Brand: Utopia Bedding), which sold 6,000 units at $9.99 apiece — equal to 8.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 36,000 units and $426,460 in July 2026 — 51.6% of unit volume and 41.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'King Pillow Cases Set Of 2' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01JLPDM5E
Set of 2 Pillow Protectors with Zipper King Size, Pillow Covers | Ultra Soft Pillow Encasements, Bed Bug & Dust Mite Proof, Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding
6K
▼ 14.3%vs. prior month
$64.6K
latest month
12-month trend
B07H23HFGZ
Bedsure Satin Pillowcases Queen Set of 2, Similar to Silk Pillow Case White | Reduces Hair Frizz & Skin Friction, Decorative Covers, Room Decor, Gifts for Women Men, Envelope Closure, Cooling, 20" x 30"
4K
▼ 20.0%vs. prior month
$33.9K
latest month
12-month trend
B01MZCVKOX
Amazon Basics 400 Thread Count Soft 100% Cotton Pillow Cases, Wrinkle Resistant, Sateen Weave, King Size, 40" x 20", Machine Washable, White, Set of 2, Pillows Not Included
4K
▲ 0.0%vs. prior month
$56.6K
latest month
12-month trend
B06ZZC6KY1
Utopia Bedding Hotel Bed Pillows for Sleeping, Pillows King Size Set of 2 | Down alternative pillows, cooling hotel quality, luxury comfort for back, side & stomach sleepers, Premium Stripes, White
4K
▼ 20.0%vs. prior month
$104.4K
latest month
12-month trend
B07B4Z9L7M
Amazon Basics Lightweight Super Soft Easy Care Microfiber Pillowcases, Standard size, 30" L x 20" W, Set of 2, Bright White, Pillows Not Included
4K
▲ 0.0%vs. prior month
$26.5K
latest month
12-month trend
B0CN3GGRXJ
Ultra Soft Pillow Protectors with Zipper - King Size - Set of 2 - White | 100% Protection Against Stains, Dust & Dirt, Breathable Pillow Covers, Machine Washable
3K
▲ 500.0%vs. prior month
$32.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best King Pillow Cases Set Of 2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Utopia Bedding is the best-performing king pillow cases set of 2 brand in July 2026, moving 13,000 units across 3 ASINs for 36.1% of Top 10 volume. Amazon Basics follows with 11,000 units (30.6%), ahead of Bedsure on 6,000 units (16.7%).
With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.44 to $14.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Utopia Bedding
3 ASINs in Top 10
36.1%
Units
13K
Revenue
$199.3K
Avg. price
$14.54
B01JLPDM5E
$9.99·★4.6·49.4K revsSet of 2 Pillow Protectors with Zipper King Size, Pillow Covers | Ultra Soft Pillow Encasements, Bed Bug & Dust Mite Proof, Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding
Units sold6KB06ZZC6KY1
$24.13·★4.5·43.9K revsUtopia Bedding Hotel Bed Pillows for Sleeping, Pillows King Size Set of 2 | Down alternative pillows, cooling hotel quality, luxury comfort for back, side & stomach sleepers, Premium Stripes, White
Units sold4KB07S4JX488
$9.49·★4.6·73.3K revsPillow Cases King Size Set of 4, Ultra Soft Comfy Pillow Covers, White | Comfortable Pillow Sham like Pillowcases with Envelope Closure, Breathable Fabric, Fade & Shrink Resistant, Machine Washable
Units sold3K
Amazon Basics
3 ASINs in Top 10
30.6%
Units
11K
Revenue
$100K
Avg. price
$8.44
B01MZCVKOX
$13.36·★4.5·33K revsAmazon Basics 400 Thread Count Soft 100% Cotton Pillow Cases, Wrinkle Resistant, Sateen Weave, King Size, 40" x 20", Machine Washable, White, Set of 2, Pillows Not Included
Units sold4KB07B4Z9L7M
$6.37·★4.6·6.7K revsAmazon Basics Lightweight Super Soft Easy Care Microfiber Pillowcases, Standard size, 30" L x 20" W, Set of 2, Bright White, Pillows Not Included
Units sold4KB07B4YQFGX
$5.59·★4.7·8.9K revsAmazon Basics Standard Pillowcases Set of 2 - Lightweight, Super Soft Easy Care Microfiber, Black, 30" L x 20" W, Pillows Not Included
Units sold3K
Bedsure
2 ASINs in Top 10
16.7%
Units
6K
Revenue
$50.9K
Avg. price
$10.49
B07H23HFGZ
$8.99·★4.5·321.3K revsBedsure Satin Pillowcases Queen Set of 2, Similar to Silk Pillow Case White | Reduces Hair Frizz & Skin Friction, Decorative Covers, Room Decor, Gifts for Women Men, Envelope Closure, Cooling, 20" x 30"
Units sold4KB07MDP43PV
$11.99·★4.5·321.3K revsBedsure Satin Pillowcase Standard Set of 2, Silky Pillow Cases, White | Similar to Silk Pillow Cases, Decorative Covers, Room Decor, Gifts for Women Men, Envelope Closure, For Hair Skin, 20" x 26"
Units sold2K
Trending King Pillow Cases Set Of 2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CN3GGRXJ booked 3K units at $11.99, with ▲ 500.0% MoM change. On the growth side, B07B4YQFDT leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B09HK7PD2V close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN3GGRXJ
Ultra Soft Pillow Protectors with Zipper - King Size - Set of 2 - White | 100% Protection Against Stains, Dust & Dirt, Breathable Pillow Covers, Machine Washable
Price
$11.99
Rating
4.7
Reviews
25.9K
Latest month sales
B07B4YQFDT
Amazon Basics King Pillowcases Set of 2 - Lightweight, Super Soft Easy Care Microfiber, Bright White, 40" L x 20" W, Pillows Not Included
Price
$6.39
Rating
4.6
Reviews
1.8K
Latest month sales
B09HK7PD2V
Mulberry Silk Pillowcase for Hair and Skin Pillow Case with Hidden Zipper Soft Breathable Smooth Cooling Silk Pillow Covers for Sleeping (Gray, King,1Pcs)
Unlock to view ASIN details and product titles
Price
$12.40
Rating
4.5
Reviews
41.3K
Latest month sales
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