King Pillow Cases Set Of 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
King Pillow Cases Set Of 2 sales on Amazon US totaled 67,100 units in July 2026 (▼ 5.8% vs. the prior month), generating an estimated $950,034 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 35.8% of revenue, while a typical listing is priced at $17.47. The keyword itself pulled 33,025 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the king pillow cases set of 2 Top 50 moved 813,250 units and $11,238,809 in cumulative sales — an average of 67,771 units and $936,567 per month. Monthly throughput topped out at 87,900 units in November 2025 and dipped to 36,300 in May 2026, leaving the latest reading 8.0% lower than August 2025.
King Pillow Cases Set Of 2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
67.1K
▼ 5.8% MoM
Monthly Revenue 2026/07
$950K
▼ 12.3% MoM
Top 10 Market Share 2026/07
50.7%
King Pillow Cases Set Of 2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold king pillow cases set of 2 listing on Amazon US in July 2026 is ASIN B01JLPDM5E (Brand: Utopia Bedding), which sold 6,000 units at $9.99 apiece — equal to 8.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 34,000 units and $340,460 in July 2026 — 50.7% of unit volume and 35.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'King Pillow Cases Set Of 2' on Amazon
July 2026
Is 50.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01JLPDM5E
Set of 2 Pillow Protectors with Zipper King Size, Pillow Covers | Ultra Soft Pillow Encasements, Bed Bug & Dust Mite Proof, Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding
6K
▼ 14.3%vs. prior month
$64.6K
latest month
12-month trend
B07H23HFGZ
Bedsure Satin Pillowcases Queen Set of 2, Similar to Silk Pillow Case White | Reduces Hair Frizz & Skin Friction, Decorative Covers, Room Decor, Gifts for Women Men, Envelope Closure, Cooling, 20" x 30"
4K
▼ 20.0%vs. prior month
$33.9K
latest month
12-month trend
B01MZCVKOX
Amazon Basics 400 Thread Count Soft 100% Cotton Pillow Cases, Wrinkle Resistant, Sateen Weave, King Size, 40" x 20", Machine Washable, White, Set of 2, Pillows Not Included
4K
▲ 0.0%vs. prior month
$56.6K
latest month
12-month trend
B07B4Z9L7M
Amazon Basics Lightweight Super Soft Easy Care Microfiber Pillowcases, Standard size, 30" L x 20" W, Set of 2, Bright White, Pillows Not Included
4K
▲ 0.0%vs. prior month
$26.5K
latest month
12-month trend
B0CN3GGRXJ
Ultra Soft Pillow Protectors with Zipper - King Size - Set of 2 - White | 100% Protection Against Stains, Dust & Dirt, Breathable Pillow Covers, Machine Washable
3K
▲ 500.0%vs. prior month
$32.5K
latest month
12-month trend
B07B4YQFGX
Amazon Basics Standard Pillowcases Set of 2 - Lightweight, Super Soft Easy Care Microfiber, Black, 30" L x 20" W, Pillows Not Included
3K
▲ 50.0%vs. prior month
$16.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best King Pillow Cases Set Of 2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing king pillow cases set of 2 brand in July 2026, moving 11,000 units across 3 ASINs for 32.4% of Top 10 volume. Utopia Bedding follows with 9,000 units (26.5%), ahead of Bedsure on 8,000 units (23.5%).
With 5 brands splitting the Top 10 and 82.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.78 to $10.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
32.4%
Units
11K
Revenue
$100K
Avg. price
$8.78
B01MZCVKOX
$14.39·★4.5·32.9K revsAmazon Basics 400 Thread Count Soft 100% Cotton Pillow Cases, Wrinkle Resistant, Sateen Weave, King Size, 40" x 20", Machine Washable, White, Set of 2, Pillows Not Included
Units sold4KB07B4Z9L7M
$6.37·★4.6·6.7K revsAmazon Basics Lightweight Super Soft Easy Care Microfiber Pillowcases, Standard size, 30" L x 20" W, Set of 2, Bright White, Pillows Not Included
Units sold4KB07B4YQFGX
$5.59·★4.7·8.9K revsAmazon Basics Standard Pillowcases Set of 2 - Lightweight, Super Soft Easy Care Microfiber, Black, 30" L x 20" W, Pillows Not Included
Units sold3K
Utopia Bedding
2 ASINs in Top 10
26.5%
Units
9K
Revenue
$94.8K
Avg. price
$9.74
B01JLPDM5E
$9.99·★4.6·49.3K revsSet of 2 Pillow Protectors with Zipper King Size, Pillow Covers | Ultra Soft Pillow Encasements, Bed Bug & Dust Mite Proof, Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding
Units sold6KB07S4JX488
$9.49·★4.6·73.2K revsPillow Cases King Size Set of 4, Ultra Soft Comfy Pillow Covers, White | Comfortable Pillow Sham like Pillowcases with Envelope Closure, Breathable Fabric, Fade & Shrink Resistant, Machine Washable
Units sold3K
Bedsure
3 ASINs in Top 10
23.5%
Units
8K
Revenue
$69.3K
Avg. price
$10.32
B07H23HFGZ
$8.99·★4.5·321.1K revsBedsure Satin Pillowcases Queen Set of 2, Similar to Silk Pillow Case White | Reduces Hair Frizz & Skin Friction, Decorative Covers, Room Decor, Gifts for Women Men, Envelope Closure, Cooling, 20" x 30"
Units sold4KB07MDP43PV
$11.99·★4.5·321.1K revsBedsure Satin Pillowcase Standard Set of 2, Silky Pillow Cases, White | Similar to Silk Pillow Cases, Decorative Covers, Room Decor, Gifts for Women Men, Envelope Closure, For Hair Skin, 20" x 26"
Units sold2KB07Q7ZJQKD
$9.99·★4.5·321.1K revsBedsure Satin Pillowcases King Set of 2, Similar to Silk Pillow Cases White | Reduces Hair Frizz & Skin Friction, Decorative Covers, Room Decor, Gifts for Women Men, Envelope Closure, Cooling, 20" x 36"
Units sold2K
Trending King Pillow Cases Set Of 2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CN3GGRXJ booked 3K units at $11.99, with ▲ 500.0% MoM change. On the growth side, B07B4YQFDT leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B06X6H6PCC close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN3GGRXJ
Ultra Soft Pillow Protectors with Zipper - King Size - Set of 2 - White | 100% Protection Against Stains, Dust & Dirt, Breathable Pillow Covers, Machine Washable
Price
$11.99
Rating
4.7
Reviews
25.8K
Latest month sales
B07B4YQFDT
Amazon Basics King Pillowcases Set of 2 - Lightweight, Super Soft Easy Care Microfiber, Bright White, 40" L x 20" W, Pillows Not Included
Price
$6.39
Rating
4.6
Reviews
1.8K
Latest month sales
B06X6H6PCC
Four Seasons Essentials Waterproof King Pillow Protectors (Set of 2) – Zippered Pillow Cover Hypoallergenic Dust Allergy Proof Encasement
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.6
Reviews
12K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this king pillow cases set of 2 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card